Remember back in the day when you were a child, or young adult and you couldn’t wait to get letters in the mail from Grandma? Or postcards in the mail from a loved one or friend vacationing across the world? Although you couldn’t go, you could feel like you did when you got that postcard hand addressed to you. Back then, there was nothing more exciting than seeing your name and address in handwritten ink on an envelope.
Would you be surprised to know that people still love to see that today? Even though 
we all text, well maybe not everyone, maybe grandma is just learning but soon she will be. It is very impersonal to get a text or email; so people still love to get letters in the mail hand addressed to them. It’s sort of like a flash from the past for the older generations, and something brand new for the younger ones.
When it comes to marketing materials it isn’t any different, and this still applies. So if
you want to connect instantly with your audience, you may want to start ultra-personalizing your marketing materials. If you’re having trouble getting your audience to open and read your marketing materials, perhaps hand addressing is the key to fixing that. When they see a letter that is hand addressed to them, they get the feeling they’re opening something from a friend, not a business trying to sell them something.
So whether your audience is under 25, over 60 or somewhere in between, handwritten marketing materials addressed to them, written in blue ink, could cause more people to read what you want to tell them.
How Does Hand Addressing Work?
Color printing is used on the envelopes with blue ink, so it looks like it was handwritten – and you can get your logo and return address in colored ink as well. But, it is not done in the same way print shops print envelopes. With their services the portion of the envelope that doesn’t change (your company information) is in color, but the addressee’s name and address isn’t. So the personalization aspect doesn’t exist.
Advancement in Technology
With advancements in technology, machines can recreate handwriting and it’s impossible to tell the difference. As well, it creates consistent quality, so from the first envelope to the last, the high-quality printing remains the same. Perhaps you could do it yourself, but in the long-run how cost effective would this be?
Where can I get Hand Addressing done?
You can get your envelopes hand addressed here at iti Direct Mail. We know how important hand addressing is to your valued customers. This is why we offer this service at free; and you don’t have to order more envelopes than our usual minimum of 50 pieces per order to qualify for the service.
As well, you get to choose the font, and you can use it for addressing envelopes, or to make handwritten comments and notes on any printed material – you can even print an entire letter in handwriting. To order yours now, or get more information visit our website ( https://www.letterprinting.net/ ).