Nowadays, direct mail marketing is the best way for businesses to generate sales even though the internet seems to have taken that task over. Now, the best way to succeed with a direct mail marketing campaign is by using handwritten envelope addressing services.
Handwritten Envelope Addressing for Today’s Savvy Direct Mail Marketer
Think about this, yourself, for a second; when you pick up your mail, what is the first thing you do? I imagine you go through it to weed out the “junk mail”. Then you’ll keep the bills, but only because you have to. Next, you’ll get excited if you see a handwritten letter from friends or family – personal mail is always the best mail.
How would you feel when you see another letter with handwritten envelope addressed from someone who doesn’t fit into that category? Would you instantly, toss i
t? Probably not, because it feels like a personal letter, so you’ll more than likely open it – if only because you’re curious.
Although it is not from someone you know, a letter with handwritten envelope addressing is very personal and requires more looking into. This is how your letters will be received by your target market. So if you want the opportunity to grab their attention with your direct mail copy, why not increase your chances of having your direct mail opened.
The Goal of Direct Mail Marketing With Handwritten Envelope Addressing
Obviously the goal is to get as many people as possible to read the contents of your direct mail offering. You want them to know about your new products, special offers, a grand opening of a store location, what your company did for a charity (so they can relate to you), and so on.
But did you know that handwritten envelope addressing also serves other important goals and is used in other communities such as the medical community? There have been various studies done from the 1980’s to the present time, and the outcome is always the same – response rates are higher when the envelope has handwriting to address recipients.
In a study titled Increasing Response Rates in Physicians’ Mail Surveys: An Experimental Study completed by the National Library of medicine, they tested two things – a handwritten post script in the letter, and handwritten envelope addressing, below is what they discovered from their experiment:
“The handwritten thank you note at the bottom of the letter accompanying the questionnaire increased physicians’ returns by 40.7 %, whereas the personalization of the mail out package proved even more effective, increasing returns by 53.1 %.”
As you can see, handwritten envelope addressing is a great way to connect with your market. The only thing you need to do is make sure that it looks professional. It’s important to note that you can’t get this personalization by having your envelopes printed at a print shop. The return address and logo are in colorful ink, but the addressee is usually not in color ink.
At iti Direct Mail, we can print high quality, full color handwritten envelopes in ink that resembles a blue ink pen at a nominal cost; and you can create your own font too. To find out more about our services, please visit our website or call us at (866) 558-6365.