How many pieces of mail do your customers receive on a daily basis? Many of today’s postal customers know full well that many of the mail items they get are nothing more than marketing items. They make a decision within just a few seconds if something is worthy of being opened or if it is junk mail. What are they doing with the pieces that you send to them?
With handwritten fonts, and even calligraphy, it may be possible to change that perception a bit and get them to open your mail more readily and willingly.
Boosting Your Open Rate
Every piece of mail you send out costs your company a bit of money. Getting just one more person in every zip code to open your mail could mean a significant ability to reach more customers – and to increase your profit margins. But, there’s a lot of competition and confusion when it comes to direct mail. Many customers just don’t interact with it enough. However, with a handwritten font on the front of the envelope it is more likely they will open up your mail.
Handwritten fonts give you a big advantage over the competition. They are different and they stand out. They allow for more personalization and have more of an ability to reach your audience. They grab your would-be reader’s attention and give them a reason to pause, open your mail, and read it.
It’s very common for businesses to find that if they can get the customer to open the envelope they are more likely to get a sale or get a contact. With handwritten fonts like this, it is possible to achieve that higher open rate.
What Your Envelope Needs to Do
Look for ways to stand out in each piece of mail you send. Color printing is one way to do this. Using return addresses printed in color can help. With these handwritten fonts, it is possible to create a very realistic piece of mail that entices people to open it. For example, the use of calligraphy fonts is very uncommon. There are not a lot of companies that use this service. But, once you do, you’ll be able to make a bigger impression on your customers as a result. In fact, many of your customers may never have received such unique envelopes before. They’re curious about what’s inside of it.
Creating a different image and standing out from the true junk mail that comes in every day is critical to many businesses that rely on or could benefit from direct mail marketing.
With handwritten fonts, calligraphy envelopes, and a bit of color, you may be able to gain the attention of your ideal customer. This could mean giving you an ability to get more mail opened, more customer’s calling you or stopping by, and ultimately, a bigger profit margin. All you have to do is to turn to the right direct mail printer to make it possible.