When was the last time you received a handwritten letter? And I’m not talking about the last birthday card from your grandmother. Even though emails and texts are the preferred way to communicate, there’s still a place for handwritten letters in the business world. In fact, some hiring execs say they won’t hire a new employee if they don’t follow up the interview with a handwritten note, no matter how impressive they were in person. Writing a handwritten letter shows your customers that you care and builds client relationships like no other. Learn more about the business benefits here!
Stand Out in the Crowd
What’s the first thing you do when you get to the office? You open your emails, right? Did you know that 269 billion emails are sent globally every day? That’s a lot of emails to sort through. On average, employees get about 90 emails a day. Why not stand out and send a handwritten letter in the mail? That way you know for sure it didn’t end up in the spam folder. And what about the U.S. mail? A handwritten address on an envelope definitely stands out.
One online printing company sends a handwritten note and a sucker with every pack of cards that is ordered. You better believe their customers are loyal to them. Just the fact that they take the time to send something personal makes a big difference. Especially in a world where face to face communication is becoming rarer.
Strengthen Your Brand
These days it’s all about branding. How do you want business to be perceived? Are you a brand who wants to connect with your target audience? Handwritten letters are a great way to boost the image of your company. It shows that you’re willing to take the time to reach out to each customer individually to tell them their business is important to you.
Great Customer Service
Customer service is a big deal. Every year American companies lose $62 billion due to bad customer service. And did you know that good customer service can increase your sales by up to 95%? This happens when you retain buyers and get them to tell their friends about their positive experience. Good customer service goes a long way. People like to be noticed, thanked, and taken care of. Do all three of these for your audience by sending handwritten notes.
Where to Start
It may feel a little out of your comfort zone to start sending handwritten notes, but here are some places you can start:
- Thank you notes to long-time customers
- Holiday greetings
- Promotions and special discounts
- Special occasions such as a wedding, anniversary, or birthday
- Thank you for a lunch or meeting
When writing your handwritten letters, be sure to be sincere, personal (yet professional), and brief. No need to write pages and pages. Just a short, thoughtful note will do the trick.
Handwritten Letters Make All the Difference
Whether you’re a photographer who wants to congratulate the newlywed couple you’re shooting or an up and coming online boutique who wants to retain their customer base, handwritten letters will make a difference in your business. Let’s work together to make your business stand out. Give us a call and we’ll get started on the perfect strategies for your company.