ITI Direct Mail
Monday - Friday 8am-5pm PST 866-558-6365


How to Choose Postcard Printing Services: Everything You Need to Know

50% of Americans find postcards useful. They have a response rate of 4.2%. Direct mail overall has the highest response rate of any advertising medium and a 112% ROI.

Careful postcard printing is key to their effectiveness. You need to design, print, and mail them so they catch the eye of your customers.

All these tasks are best left to a professional but finding them can be difficult. Read on to learn how to choose postcard printing services.

 

Services and Options

Always choose postcard printing services that are full-service shops. They should have a range of professionals who know about designing, printing, marketing, and mailing your postcards.

When you’re sure you can trust the professionals, look inside their office or on their website. See if they have enough tools and options to create the design you want.

Make sure that they have a range of:

    • Machines
    • Colors
    • Paper
    • Presses
    • Coatings
    • Stock

Experience and Reviews

Postcard printing is a complicated business that takes years of practice. Find out how long the service has been in business to see if they’ve had enough time to gather the experience they’ll need.

Looking at their past work lets you see if they can manage your design. At least one of their pieces should resemble the type of size and color you’re looking for.

Reading online reviews helps you see what past customers thought about them. Pay attention to whether their experience was positive or negative and why.

Customer Service

Having a positive postcard printing experience is almost as important as the final product. Part of this is making sure they communicate with you clearly from the very beginning.

Make sure that they’re ready to talk to you about:

    • Design changes
    • Questions about the process
    • Delivery or process changes

Price

Postcards are one of the market’s most lucrative direct mail options, but they’re also a larger investment.

Compare the price of all your postcard printing service options. The goal is to find quality service at a fair price. See if they have different packages and look for money-saving opportunities such as buying in bulk.

Certain services even charge less for repeat customers. Find a reliable postcard printing service that you can trust to deliver beautiful, on-time results. You’ll save money and earn more repeat customers of your own.

Where to Go to Choose Postcard Printing Services

Choose postcard printing services that are full-service. Find a team full of experienced designers, printers, and marketers with a range of options for you to choose from.

Insist on clear communication and on-time delivery. Compare prices to get quality service at a fair rate.

Our full-service shop can design, print, and mail a range of direct mail products. Get a quote for our postcards today.