As you start preparing for your next marketing blitz, you might consider skipping an investment in print marketing in favor of an all-digital strategy. But did you know that 56% of people say they trust print marketing more than any other form of advertisement? Though flyers, brochures, and stickers might seem old-school, avoiding print materials can render your marketing plan ineffective. Instead, you will want to combine print and digital marketing to address customers on both fronts! So how do the two work together? Keep reading to find out!
Personalize Your Print Marketing Strategy
One of the most common complaints businesses have about print marketing is that it is too broad. To an extent, that is true. But that is not the fault of print advertising itself.
The issue stems from a lack of personalization. Instead of sending out blasts of promotional materials to everyone, which can be expensive and ineffective, send targeted messages to segments of your audience.
Using a customer’s name on your printed material can be a great way to immediately get their attention.
On a similar note, you can send them a letter thanking them for a recent purchase they made. This adds a thoughtful touch to your advertising and can help you foster a relationship with the recipient.
Partnering with a print marketing company that can customize envelopes or offer handwritten fonts shows customers that you truly value their time and money
Finally, avoid sending your marketing to too many people. You will want to target those who seem most likely to take action. Note that this can include past customers who have not purchased in a while.
Present a Consistent Message
Today’s customers see more advertisements than any group before, with some estimates suggesting that the average person sees around 4,000 ads per day. And that is a low estimate, by the way. Some claim the figure is closer to 10,000!
All of that to say, it is easy for messages to get jumbled and lost in consumers’ minds.
To help your message stick, your print and digital marketing should present the same message in the same manner. That means using the same tone, colors, buzzwords, etc. Consistency breeds familiarity, which in turn makes a customer more likely to remember and choose your business over the competition.
Advertise Your Digital Channels on Print Materials
Another point in favor of the importance of print marketing is that it can strengthen your digital strategy. Including information on your social media channels or your web address gives recipients yet another avenue to contact your business.
This is one of the biggest print marketing trends of today and for good reason.
The more opportunities you present your audience to become a part of your business, the better. Let them come to your business on their terms, whether it is through email, direct marketing, social media, or your website.
Your Guide to Crafting a Winning Strategy with Digital and Print Marketing
As you can see, digital and print marketing are not as opposed as we tend to think. Instead, they are two sides of the same coin.
Utilizing both can spread awareness of your business, present branding opportunities, and help you build relationships with your customers.
We would love to be a part of your marketing! Get in touch today to see how we can help you craft the perfect direct mail marketing strategy!