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How to Run an Effective Print Marketing Campaign

In our digital world is print marketing even relevant anymore? Well, it is. In fact, 92% of shoppers say they prefer print marketing when making a buying decision. That’s why the mega corps like McDonald’s, Under Armour and Home Depot will continue to send mail to your door. So how can you create print advertising campaigns that work? Read on to find out.

Focus on Your Headline

If you start designing your print ads with the images and background colors, you’re doing it wrong. Time and time again, we see that the most effective flyers are those that have a strong and clear headline. Your headline needs to pack a punch. This means it should be the most important piece of info on your ad. Make sure that your headline doesn’t get lost in the midst of too many graphic elements and lots of type fonts.

Allow White Space

This goes hand-in-hand with the headline rules. Successful print ad campaigns aren’t afraid to leave white space. Too much text and images are distasteful to your audience. A decent amount of white space makes your ad visually appealing. Plus, it makes it more likely that people will read what is on your ad instead of glance at it and move on. Readability can’t be overstated; and, a big part of readability is skimability. Humans have a shorter attention span than a goldfish. Your ad needs to capture the reader’s attention in a microsecond. And then you have a couple more microseconds to convince them to keep reading. A jumble of words and images and colors will not help you achieve this goal.

Choose Images Carefully

The right image or graphics can convey your message to your audience quickly and with power. It can reinforce the message of your headline and body text. And it can draw the eyes by adding visual interest. But that doesn’t mean you should choose a pretty generic photo. Original photography is best for print and marketing rather than stock photos. No matter what, make sure your images support the copy. If not, go back to the drawing board.

Proofread Your Content

You can’t afford a single tiny error in your print marketing. Proper spelling and grammar are necessary to build and keep your brand’s reputation. Mistakes in your copy reflect a lack of attention to detail. Definitely not the impression you want your audience to have of you. 

Include a Clear Call to Action

What’s the goal of your print marketing? Make sure it’s clear what you want your audience to do. Whether it’s visiting your store or sign up for your newsletter. Make that specific action loud and clear.

Link with Digital Marketing

The final tip for creating successful print advertising campaigns is to support it with your digital efforts. Think of print and digital marketing as two sides of the same coin. Your brand messaging should be the same on both.

Bottom Line on Print Marketing  There you have it! The ultimate guide for creating successful print marketing campaigns. Need a little help with your marketing designs? No problem. At iTi Direct Mail we specialize in design services for print marketing. Contact us today for a quote.

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