In this digital age where the internet is heavily depended on for advertising, it may be tempting to avoid direct marketing campaigns entirely. But don’t give up so easily. If you are seeking a response, direct mail often outperforms email, among other positives. It can be tough getting your mailers to stand out from true junk mail, but it is possible. If you are ready to take your direct mail campaign from sub-par to excellent, keep reading below. These tips will drastically improve the results you see!
- Get Opened
If people don’t open what you send them, it won’t matter how hard you’ve worked on the inside content. One tip to achieve higher opening rates is to use large envelopes. The unexpected size catches people’s attention. Another tip that will nearly guarantee your mail is opened is to include something 3D. If a piece of mail has a lump or bubble somewhere, curiosity encourages people to look inside. Adding dimension to your mail is a very effective way for even small businesses to reach their audiences. Using customized envelopes can also increase the success of your campaign.
- Send a Map
People like images and other visual elements. One clever way to leverage this fact to your business’s advantage is to send a postcard with a map outlining a path to your location. There is technology available that lets you add a custom map to each piece of mail. This means each person will see their home location in relation to your business’s address. This is one way to make unique direct mail work. The level of personalization will impress people.
- Encourage a Customer
If you send out direct mail that provides value, it will have a better impact on people and lead to better results. Send magnets to remind people of upcoming appointments or sales. Another great example is a calendar that provides inspiration. People belonging to a gym can lose motivation and stop attending classes or even cancel their membership. Sending a calendar that depicts images of figures losing weight or working out can provide the little push of dedication people may need.
- Change Appearance of Your Direct Mail Campaign
It’s important not to use the same envelope, colors, fonts, etc. every time you send out a piece of mail. If you don’t make any changes, people will start immediately recognizing mailers that they have already opened and be less likely to open them again.
- Humor Goes a Long Way
Maybe you don’t have a large enough budget to do some of the above ideas. Don’t worry, if you are limited, try to be funny. You would be surprised how well humor can help facilitate a relationship between a customer and brand or business. If you send something really funny and attractive, someone could easily hang it up in their home. Think funny quotes or pictures. Once hanging in a home, everyone who enters will see it and become familiar with your business.
Knock Your Next Mail Campaign Out of the Park
Hopefully, you are feeling inspired with these direct mail campaign ideas! The internet is great for marketing, but sometimes nothing beats a real piece of mail. Are you eager for more information? Check out our top four tips for effective advertising!