Business Cards. You can make them out of paper, or, to be creative, you can make them out of wood, metal or plastic; but that’s probably overkill. What matters is an eye-catching design, perhaps a memorable slogan, and that it conveys the image of your business that you want to put in your client’s mind. We at iti Direct Mail believe that a good quality, traditional paper business card says it best for most businesses with perhaps a little something exciting to give it some staying power.
First impressions
You are not just giving out contact information when you give a business card to 
someone. You are giving them a first impression. Unlike first impressions, a business card is not gone in a fleeting memory. At least you hope it won’t be. At iti Direct Mail we can help you find a business card that will stand up for your business; having a good business card design is essential.
Quality matters
The first thing you need is a good quality card. Professionally printed cards, on good quality paper, are not that expensive. The first impression that you send should not be ‘slapdash’, ‘cheap’, ‘in a hurry’, or ‘ordinary’. And, it most definitely should not be ‘temporary’.
Creativity counts
A good design is eye-catching, creative and memorable, and it is reflective of your personality and that of your business. And, be assured that our professional designers at iti Direct Mail will not design a boring business card. You don’t want to have a design that does not reflect the type of business that you do, because then you will give the wrong impression.
We still need business cards
Nowadays, smartphones may be able to exchange contact information, but as people, we are not there yet. A business card is still important in the digital age. As people, we are tangible. We want something in our hand to see and feel. It makes a greater impression. Phones or computers can exchange information that the human user never sees. We may know it is there, but we do not connect to it. Handing out a business card lets people connect to you.
A powerful tool
Business cards are inexpensive but powerful marketing tools. Just having one is essential. It provides people with the necessary information to remember you and contact you. But, it does more than that. It sends an unconscious message. The fonts you choose, the colors, the graphics: they all say something to the receiver. Make sure that you have a well-designed card where the designer has put conscious thought into that what that message says. At iti Direct Mail, we have people who can help you with that. Call us, and don’t leave your first impression to chance.