Sending out Direct Mail Pieces can be Very Effective
Do you think that sending direct mail pieces to clients and other businesses is a thing of the past?
It’s time to think again.
We know mail might be thought of by some as “old-fashioned,” but in today’s world, it’s an incredibly effective way to strengthen your brand recognition and make sure your customers know what you have to offer them.
Don’t believe us?
Then let these incredible statistics about the power of direct mail marketing convince you.
- Direct Mail is More Effective than Email
Did you know that, while only about 20-30% of branded emails are opened, your target market will open anywhere between 80-90% of the direct mail pieces that you send to them?
After all, it’s easy to delete an email that’s impersonal, has an uninteresting subject line, and that looks an awful lot like spam.
However, especially if you’re able to create a mailing that’s addressed to someone other than just “Current Resident” and doesn’t look like junk mail, we know your prospects will be eager to tear it open.
They can also put the mailing on a bulletin board or on their fridge. This way, even if they don’t buy on the offer, they’ll still see a physical reminder of your company every day.
- It’s Seriously Cost-Effective
The average cost of direct mail advertising is a little over $160 per person.
This might sound like a lot — until you learn that direct mailings usually result in returns of a shockingly high 1300%.
Talk about a cost-effective advertising plan! No more wasting your profits on email campaigns or costly video ads.
Instead, focus on taking advantage of the amazing opportunities offered by direct mailings.
- It Improves Consumer Trust
It’s no secret that, especially in this era of online and digital marketing, it can sometimes be tough for consumers to feel like they can really trust a brand.
In addition to being impersonal, it can also be tough to know who is actually behind a screen writing a glowing review about a product or service.
But statistics show that customers feel much more positive about the transparency and trustworthiness of companies that decide to send out direct mailings.
In fact, according to a recent study, about 70% of shoppers say they feel that mailings are a more personal advertising option than digital marketing.
Additionally, that same study showed that over half of consumers think that direct mail marketing — and print advertising in general — is an indication of the trustworthiness of a brand.
Need Professional Help Sending Direct Mail Pieces?
We hope that this post has helped you to understand that direct mail marketing is hardly as dead as many advertisers might think.
In fact, it’s currently experiencing a serious resurgence.
Do you need professional help sending out direct mail pieces to your prospects, vendors, and current clients?
Whether you need assistance with B2B direct mail, or just want to understand the best direct mail pieces to send to different market segments, we’re here to help.
Spend some time on our website to learn more about our products and services, and reach out to us when you’re ready to get started.