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Let the Power of Digital Variable Printing Spearhead Your Marketing Campaign

When it comes to printed marketing campaigns, there is nothing that audiences dislike more than an impersonal approach. There’s a reason people call this type of mailing “junk mail”, and a reason that most customers will toss these letters into the trash along with the rest of the junk. Nobody likes to feel that you are just sending them paper masquerading as letters, clogging up their mailbox with material they will never read. That’s where our variable printing services come in. We work with your company to create marketing campaigns that personally reach every potential customer.

 

Calling Customers by Name

 

In most situations, calling someone “Hey you!” is considered quite rude. This is one Digital variable printingreason customers tend to throw away letters that are not personally addressed to them. Our variable data printing services help to eliminate this problem. We don’t just put a customer’s name on the envelope; we also make certain to make all communication direct and personal by calling your audience by name in all parts of your campaign. This lets them know that you care enough to find out who they are speaking to, rather than just addressing them as anonymous members of a crowd.

 

Customized for Individuality

 

iti Direct Mail marketing can help you to connect on an individual level with your customers in more ways than just showing them that you know their names. Our variable printing services can do more than just change the name on each printed letter in your order. We can alter the entire letter, including its content and design, based on your clientele’s interests, purchase history, recent events and nearly any other parameter you suggest. We want your audience to know that you see them as people, not as numbers, and that you have their individual wants and needs in mind as you craft your campaign. When a customer believes that you care about their interests, they are less likely to toss your marketing letters in the trash.

 

Putting Your Best Foot Forward

 

There is more to a customer-business relationship than just showing that you understand your customers. iti Direct Mail can also help you to introduce yourself to your clientele and help them to understand why your products and services are the best on the market. We can help you send your message in an engaging and attractive way to ensure that you come out looking your very best. We offer a wide variety of designs and materials to help you connect with your audience.

 

Let Us Drive Your Marketing Campaign

 

When your campaign is based on individuality and direct communication, your success is much more likely than if you simply fire off letters at random. When you let the power of iti Direct Mail’s variable printing services spearhead your direct mailing campaign, you are tapping into a high quality method of sparking your customers’ interests. We can help you to reach your audience’s minds rather than helping them fill their trash cans. Contact us today and see what our variable printing campaigns can do for your business.

 

 

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