Running a business, and marketing it, can be tough. One of the best tools you have to get new clients and to brand your business is your company’s business card. By following these 10 tips for designing effective business cards, you’ll make your life a whole lot easier.
Take your blank business card and turn it into a marketing machine.
Have a clear goal
Your company’s business card conveys multiple messages. You can use it as a quick way to give out your contact information, but it is also an effective marketing tool. Before designing your business card, identify what you want it to achieve.
Include all important information
Do not make the mistake of leaving out important information. Potential and existing clients want to know all the ways they can contact you. Cover all of your company’s best communication bases, and don’t forget to include social media links.
Include a personal photo
Networking events are one of the best places to hand out your business card. When a lot of people are exchanging contact information, it’s easy to mix up faces with names. If your photo is on it, those who received your business cards will remember you a lot easier.
Use the back of your business card
You want to use all the space available so your card reaches its fullest potential, and this includes not wasting the back of the card.
You can use the back to add extras, such as your photograph, a map to your business, a special offer, or a coupon.
Be creative
If you want your company business card to stand out, put some thought into how you can make it unique. It needs to reflect the perfect combination of your business’s industry and your personality.
Use high quality paper
Sometimes your business card is the first impression people get of you and your business. You don’t want to look unprofessional with low quality paper. As well, sometimes people write identifiers on business cards, and if you use low-quality paper they can’t.
Brand your business
Be clear and concise about what your business does. You can use your tagline or another company slogan or phrase. Make sure your logo is on your business card too. Keep the writing short, simple, and effective—make sure it conveys what you need them to know. Potential clients have to know exactly what your services are.
Proofread your business card
Check for typos and grammar errors; remember that this is your chance to make a first impression—you want it to be a positive one.
Include bragging rights
Don’t be shy about bragging a little about your affiliations and qualifications.
Watch your font size
Stay away from font sizes that are less than 10. You want to make sure people can read it without using a magnifying glass.
If you want your business to reap all the benefits that an effective business card offers, then check out our business card design and print services at iti Direct Mail today.
Image courtesy of pakorn at FreeDigitalPhotos.net