Real estate has always been a strong investment for people to make. In 2014, there were over 133 million homes for sale in the US. With so many homes on the market for sale, a mortgage company will want to ensure their company is the one people are using for home mortgages. Mortgage companies need to successfully market their services to clients in order to remain viable in the real estate business. While a lot of companies use the internet and social media for marketing, many mortgage and insurance companies are also making a return to traditional direct mail marketing. Here are two ways direct mail marketing can help a mortgage company.
First Technique – Focus on the Mortgage Company’s Services
Direct mail marketing can help a mortgage company, particularly because direct mail 
marketing can be customized for what the mortgage company needs. For example, a mortgage company could feature photos of the styles of homes they usually sell. The direct mail marketing could include relevant data, like the percentage of approved mortgage applications the mortgage company has had, in an eye-catching visual graphic. The mortgage company can choose from a variety of direct mail marketing solutions from a customized letter to a large visual postcard. The mortgage company can work with a professional from our direct mail marketing team at iti Direct Mail to ensure a successful direct mail marketing campaign, customization for the client, means success will occur for the mortgage company.
Depending on the current markets a mortgage company should use direct mail marketing techniques to market their services to either home buyers or home sellers.
Second Technique – Add Personalized Touches to the Direct Mail Marketing Campaign
Some direct marketing mail gets thrown out by customers because it looks like junk mail. A great direct mail marketing company, however, can make a mail marketing campaign looks just like any other personal mail so it’s less likely to be discarded. These personalized touches can include things like having a hand addressed envelope for a marketing letter be in a handwritten font in blue or black ink. Or by using authentic peel and stick postage stamps, as compared to postage imprints that other mail marketing services may use, which most people will visually associate with junk mail. When people see a hand written envelope addressed to them personally, with real postage, they will be more likely to open the sales letter and read the contents inside.
Direct mail marketing can help successfully advertise mortgage services to potential clients by focusing on two main techniques. First the marketing company works with the mortgage agency to focus on the professional services it offers through graphics, statistics, and personalized touches. Second, the direct mail marketing adds a personalized, but still professional touch to the marketing campaign so it does not look like standard junk mail that people throw out. By knowing the company and knowing the client base, direct mail marketing companies like iti Direct Mail can help your business succeed in its marketing efforts.