6 Do’s and Don’ts for Effective Business Mailers

54% of people look forward to receiving mail from brands they like. Even in the age of email and messenger marketing, it’s clear that business mailers are still an effective and economical marketing tool. With that said, there are a few practices businesses should follow — and avoid — in order to maximize their ROI. Here are six do’s and don’ts to consider when sending out business mailers.

 

6 Do's and Don'ts for Effective Business Mailers

  1. Do: Define Your Audience and Expectations

Success means something different in each campaign. Before designing a direct mailer, consider your business’ goals. What is it you’re hoping to gain from your mail campaign? With a goal established, you’ll have an easier time gauging the success of the campaign. Next, consider the audience for the mailer. This will help inform the tone, design, and scope of the campaign.

 

  1. Don’t: Forget to Proofread

Since the mailer is indicative of your business, it’s crucial that it looks as professional as possible. That means keeping your mail error-free. Always get a second opinion before sending your mailers out. Check for misspellings, grammatical errors, and design issues that may detract from your message. Read your copy out loud and see if it’s clear, legible, and easy to follow.

 

  1. Do: Get to the Point

When designing a mailer, it’s important to remember how much other advertising you’re contending with. On average, people see around 5,000 ads per day. If a customer doesn’t perceive value moments after opening their mail, you likely won’t drive them to engage with your brand. Therefore, make sure you’re grabbing their attention from the get-go. Write using the inverted pyramid. Include the most important details first, i.e. the value, to draw them in.

 

  1. Don’t: Ignore Other Marketing Channels

Direct mail is a great way to engage with an audience. However, it’s far from the only method. Don’t forget to include details about your other channels such as social media pages, your website, and contact information. The more ways a customer can interact with your brand, the better.

 

  1. Do: Include a Call to Action

A strong call to action inspires your audience to follow through and act on your campaign’s message. Always end your mailers with a quick, direct, and detailed CTA that encourages the reader to take the next step.

 

  1. Don’t: Spam Your Audience

44% of junk mail gets thrown away without ever getting opened. To prevent your mail advertising from ending up in the trash bin, keep snail mail campaigns sparse. While it’s important to follow-up with customers and keep them informed, too much of a good thing can lead to frustration. Space out direct mail campaigns and remember that you don’t have to send mailers out to your entire audience.

 

Improve Your Business Mailers with These Do’s and Don’ts

Business mailers are still a fantastic way to reach out to your audience. By using these six do’s and don’ts, you can create strong, impactful mail campaigns that speak to your audience and their needs. To learn more and get a custom quote for your business’ campaign, get in touch today.

Need Economical Marketing for Small Businesses? Get 6 Ideas Here

As a small business, around 7-8% of your gross profit should be spent on marketing. But when you’re starting out and money’s tight, you need to get creative and look into some inexpensive or free marketing ideas. Are you running out of things to post on Facebook? Whatever happened to print ads, anyways? Let’s check out 6 tips for economical marketing for small businesses.

Marketing

1. Stun on Social Media

There’s nothing that costs less than free, so social media’s a great and inexpensive tool to stash in your marketing belt. Research which social media platforms are popular with your company’s target market. Don’t just stick to one — choose 2 or 3 channels that are most relevant to your business and use them to showcase your products, services, sales, and coupons.

2. Give ‘Em a Greeting Card

With all the mass marketing around today, the personal touch has become rare and valuable. Get greeting cards printed with your business name and logo and send these out wherever possible. To make them even more personal, go for a handwritten note. Thank-you notes are especially appreciated and will boost your company’s reputation.

3. Go Mad for Magnets

Who doesn’t love magnets? Magnets are practical, which means they’re far more likely to be kept by your clients and stored on a fridge. Your magnet could be used to hold up the kids’ artwork, a shopping list, or the phone bill. But whatever its use, it’ll be a daily reminder for customers to bring you their business next time they need your services.

4. Partner Up with a Guest Post

Guest posts are another free advertising tool. Partner up with another business in your field and write a guest blog for them. Look for a popular company that gets a lot of traffic to their website. That way, you’ll have a potentially huge influx of their customers to your website — kerching!

5. Be Practical with Pens

Pens are another inexpensive way to promote your business. Again, pens are practical and tend to go around; it’s very unlikely they’ll get thrown away. Opt for the best quality pen you can afford, and use a cool logo design or slogan to make it pop.

6. Use Custom Calendars

Finally, calendars are a great and economical free gift to give your customers and prospects. Everyone likes to feel they’re getting something for nothing, and calendars come in handy in every home and business out there. Make sure your calendar is designed to perfection; the better it looks, the more prominent it’ll be. Another tip is to include coupons applicable to each month. That way, your calendar is likely to be kept, displayed, and utilized.

Use Economical Marketing for Small Businesses

When it comes to the advertising budget, small businesses need to think outside the box and consider some cost-effective marketing ideas. What kind of economical marketing for small businesses is out there? Social media and guest blogging are both free ways to get noticed by prospects and potential clients. But traditional marketing is still a serious advertising tool. Physical products like greeting cards, magnets, and calendars all give a sense of value for money and promote goodwill. Do you want to look for some inexpensive products to add to your advertising arsenal? Then check out our store today.

What to Look for in a Custom Postcard Printing Company

In this digital age of emails, text messages, and Instagram DMs, sometimes it’s nice to receive a physical message from someone. A great way to do that is by sending a custom postcard. Believe it or not, making a custom postcard for a friend or loved one is easy, you just need to know what to look for. Postcards are also a great way to advertise. Emails can be deleted without reading a word, but a well-made creative postcard can grab a customer’s attention immediately. So show someone you really care, take your company to the next level, or invite your friends to something important in a creative way. Read on and we’ll go over what to look for in a custom postcard printing company.

What to Look for in a Custom Postcard Printing Company

Price

This is especially important if you’re using custom postcards for an advertising campaign since you’ll be sending out a lot of them. Many companies will allow you to view a cost quote before you even start the process of designing the postcard. Cost is generally based on the number of postcards you need, the location, and the design type. Make sure you visit a few different company websites to get a general idea of how much your postcards will cost before you commit to a certain company. While it’s important to have a quality printing company, make sure that the costs are fair for the quality that you’re receiving.

 

Turnaround Time

It’s important to compare turnaround times for different custom printing companies. If you’re not in a rush, you can often save money by sacrificing turnaround time. However, if you need to get your postcards out in a timely manner, make sure you check turnaround times. There’s nothing worse than paying for an order, only to realize that the sale you’re advertising will be over by the time the postcards get into your customers’ hands. A good custom postcard printing company will allow different turnaround options without sacrificing quality. Whether you need them in a week or a month, a quality company will get those postcards into your hands quickly and efficiently.

 

Design Options

It’s also important to look at the different design options the companies offer. If you have your own graphic designer, you can save a lot of money by designing everything yourself and simply having them print the postcards for you. If you need help with the design of your postcards, you’re going to want to specifically look for a company that specializes in design as well as printing. You could have high-quality postcards that come out quickly, but if the postcards don’t grab your customer’s attention, they’re basically useless.

 

Choosing Your Custom Postcard Printing Company

Once you’ve compared the various options listed above, you’ll have to make a decision. As we said, it’s important to explore your options, but we hope you’ll choose us after doing your research. In addition to custom postcard printing, we offer a variety of other services. This includes putting together a mailing list to get those beautiful postcards into the right hands.