Personalized Marketing Printing Services You Might Not Know About

For small businesses, marketing is a big deal. The Small Business Administration advises business owners to spend about 7% of their gross revenue on marketing–as long as they make under $5 million in sales. That’s not a lot to work with. So, how can you make an impact on a budget? It’s easy to over-spend on digital ad space, only to get completely ignored.

The top four marketing printing services are unexpected, inexpensive, and unique. Show potential clients your company’s competence and creativity; and, show them how much you care about each person individually. With all the marketing fads, you might miss a strategy with a long, winning track record: marketing printing services.

1. Design Services

Create personalized design variations with print design services. Use different customer profiles to develop materials.

These materials can draw on people’s diverse motives. Professional print design services develop your brand and marketing materials.

Cohesive Brand Design 

Brand design aligns your company with a recognizable visual style. A professional designer can help you develop print marketing campaigns that flow from your company’s aesthetic.

Traditional marketing emphasizes cohesive branding for core print materials. It can include designs for your:

    • Logo
    • Letterhead
    • Stationary
    • Print newsletter
    • Business card design

A print professional can connect these materials with complementary designs. Together, they’re the base of your brand’s visual style.

Traditional Marketing Materials Design 

Print marketing campaigns incorporate diverse materials. They work in different contexts. They may be mailed, posted publicly, or handed to a prospect in person. These include:

    • Flyer design
    • Promotional brochures
    • Marketing postcards

Design each material for its context. Then, consider further personalization.


2. Personalized Printing

Personalized printing incorporates variable data into print services. It lets you customize materials with unique greetings, messages, and imagery depending on your potential client’s wants.

Yet, you can still batch marketing materials when you personalize. This saves you the time it would take to create truly individual letters for every single potential customer.


3. Mailing Services

Mailing services save you money on your print marketing campaigns. And, you won’t have to sacrifice the quality of your product, nor the quality of your customer’s personal experience. These services include:

  • Mail merge services
  • Commingling
  • Snap pack mailers
  • Direct mail for non-profits

Mail merge services help you create a form letter with blank sections. You then personalize these blanks depending on variables, like the recipient’s address or purchase history. These are then bulk mailed to correlated addresses.

Commingling groups your mailings with those of other companies. So, every company in the group meets USPS’ quantity minimum. This way, everyone qualifies for bulk-rate discounts.

Snap-pack mailers are thick, pressure-sealed envelopes with perforated sides. People almost always open them. Non-profits might send direct mail to previous donors.


4. Handwriting Services

According to Small Business Trends, handwritten letters have a 99% open rate! Studies show people feel a positive boost to their moods when they read handwritten letters and writing by hand increases your mental clarity.

You may not have time to write to every customer by hand yourself. Fortunately, handwriting services make a great impact. These services include:

  • Variable font
  • Handwritten envelope services
  • Handwritten direct mail campaigns

Some services employ a professional penman to write on your behalf. Others create unique, computer-generated fonts that mimic the natural variations in hand lettering.


Personalized Marketing Printing Services and More

At i.t.i Direct Mail, we’re never short of marketing ideas for our customers. Traditional marketing balances the message and the experience.

If one of these marketing printing services catches your eye–or if you want to explore print marketing in more detail–talk to us. We offer free marketing consultations within one to two business days of initial contact.

How to Combine Digital and Print Marketing

As you start preparing for your next marketing blitz, you might consider skipping an investment in print marketing in favor of an all-digital strategy. But did you know that 56% of people say they trust print marketing more than any other form of advertisement? Though flyers, brochures, and stickers might seem old-school, avoiding print materials can render your marketing plan ineffective. Instead, you will want to combine print and digital marketing to address customers on both fronts! So how do the two work together? Keep reading to find out!

Personalize Your Print Marketing Strategy

One of the most common complaints businesses have about print marketing is that it is too broad. To an extent, that is true. But that is not the fault of print advertising itself.

The issue stems from a lack of personalization. Instead of sending out blasts of promotional materials to everyone, which can be expensive and ineffective, send targeted messages to segments of your audience.

Using a customer’s name on your printed material can be a great way to immediately get their attention.

On a similar note, you can send them a letter thanking them for a recent purchase they made. This adds a thoughtful touch to your advertising and can help you foster a relationship with the recipient.

Partnering with a print marketing company that can customize envelopes or offer handwritten fonts shows customers that you truly value their time and money

Finally, avoid sending your marketing to too many people. You will want to target those who seem most likely to take action. Note that this can include past customers who have not purchased in a while.


Present a Consistent Message

Today’s customers see more advertisements than any group before, with some estimates suggesting that the average person sees around 4,000 ads per day. And that is a low estimate, by the way. Some claim the figure is closer to 10,000!

All of that to say, it is easy for messages to get jumbled and lost in consumers’ minds.

To help your message stick, your print and digital marketing should present the same message in the same manner. That means using the same tone, colors, buzzwords, etc. Consistency breeds familiarity, which in turn makes a customer more likely to remember and choose your business over the competition.


Advertise Your Digital Channels on Print Materials

Another point in favor of the importance of print marketing is that it can strengthen your digital strategy. Including information on your social media channels or your web address gives recipients yet another avenue to contact your business.

This is one of the biggest print marketing trends of today and for good reason.

The more opportunities you present your audience to become a part of your business, the better. Let them come to your business on their terms, whether it is through email, direct marketing, social media, or your website.


Your Guide to Crafting a Winning Strategy with Digital and Print Marketing

As you can see, digital and print marketing are not as opposed as we tend to think. Instead, they are two sides of the same coin.

Utilizing both can spread awareness of your business, present branding opportunities, and help you build relationships with your customers.

We would love to be a part of your marketing! Get in touch today to see how we can help you craft the perfect direct mail marketing strategy!

5 Surprising Benefits of Postcard Marketing

Did you know that most companies use direct mail in their marketing campaign? That may be hard to believe today. After all, we live in the age of technology and emails. However, so many people’s inboxes become cluttered with junk and spam, making it all too easy to click the delete button and ignore a company’s advertisements. That is where direct mail and postcard marketing comes into play. Print is a valuable marketing resource that not enough companies take advantage of today.

If your company is not using postcard marketing, then it is time to start. Here are the major benefits of this type of marketing strategy.

1. They Are Physical

People get hundreds of emails full of ads boasting companies and their services. Because of the influx, these emails are ignored or sent straight to the junk folder.

It does not help that it is easy to click and delete them, either. However, print marketing is something tangible that people can hold in their hands.

That right there will make them pay closer attention. It is not often that we get something physical to read in the mail. It will also show that your company cares enough to print a physical ad instead of creating a digital marketing campaign.


2. They Are Personal

Postcard marketing adds a personal flair. People will feel special if they receive direct mail.

You can even go the extra mile and do a bit of research on your audience and targeted customers. Once you find your demographic, you can personalize your postcards to match their interests.


3. They Are Affordable

Taking out ad space on a billboard or creating ads on the internet can take time and money. However, if you hire a postcard marketing company to develop your direct mail, you may save money in the long run.

That is especially critical to small businesses or companies that are just starting. You can easily track your results with postcards to make sure that it continues to be an affordable and effective marketing strategy.


4. They Are Effective

A neuroscience study done in Canada shows that direct mail only utilizes about 21% of people’s cognitive abilities. That is a big plus since our attention spans on the internet last about three to four seconds.

People want to get information fast with minimal reading. The benefit of postcards is that you can get to the point with a strong message using minimal words and lots of graphics to encourage a call to action.

All the details on the postcard are easy to read and understand. So, someone checking their mailbox can easily scan the postcard for valuable information on the way back to their door. That means you garner their attention in a shorter time frame.


5. They Allow for Re-Targeting

Have you noticed that you customers have not continued using your services or purchasing your products? If so, one of the best postcard marketing tips we can give you is to re-target those you have lost.

Take note of who has not continued to utilize your business’s services or products and remail postcards to them as a reminder of your company.


Hire a Postcard Marketing Service

As you can tell, postcard marketing provides several invaluable benefits to any business. Not only does it create something tangible in people’s mailboxes, but it is also affordable and personal.

Don’t underestimate the power of print marketing. We hope our post helps you make an informed decision about your business marketing strategies..

If you require a postcard marketing service, ITI Direct Mail is here to help. With our expertise, we can develop postcard advertisements special to your brand. Please, feel free to contact us and request a custom quote today!