Handwritten Envelopes: Exploring the Possibilities

Are you looking for an effective mailing strategy?

Direct mail can have an average return rate of 1/2 to 2%. In recent years, technology made paper mail easy to ignore. A handwritten envelope can make a big difference with your response rate.

When starting a small business, direct mail is a great marketing strategy. Yet, given the average rate of return for direct mail, you may need to be more creative. A handwritten envelope can set your mailer apart from a customer’s stack of mail in their mailbox. Read on to know the benefits you can get with a handwritten envelope.

 

 

An Increase in Open Rate

When people check their mailbox, they decide if a letter is worth opening by looking at the envelope. If you want a strong paper mail marketing strategy, you need a handwritten envelope.

Letters that look like junk mail, such as ads, are easy to discard. You can catch their attention using personal details, like a first name. Still, printed text is may not be too appealing either and can  be easy to ignore.

If your envelope is handwritten with real ink, they will think twice about throwing it away. Seeing the indent on the envelope writings means it took effort. They will be curious enough to open it and read your mail.

 

A Handwritten Envelope Sets You Apart

In the age of online ads and automated mail, real and neat handwriting would be a sight for sore eyes. It has a greater capacity to grab the recipient’s attention.

Having your mail in handwritten envelopes conveys a certain personality for your business. Even if a customer opens your mailer for the first time, a handwritten envelope’s appeal will last. This establishes a brand that will cover any future mail you send.

By setting yourself apart, you are also boosting customer confidence in your business.

 

You Strengthen Customer Relations

Personalized mail is always a great way to advance relations with your customers. Handwriting can speak volumes and convey emotions in a way that print cannot achieve. A handwritten message tells them you took the time to connect with them.

This is an effort they will not fail to appreciate. This makes the difference between cold business relations and trust-based customer relations. Send out your mail with handwritten envelopes, and you sow the seeds of customer loyalty.

 

You Get More Returns from Direct Mailing

Since direct mail increases customer response rate, you can make more money from direct mail marketing. By using handwritten envelopes, you can be confident that your mail is not sent to the trash. Unlike regular mail, you will be receiving more responses and increase your customer base. Handwritten envelopes may cost a little more,  but they can give back more in return.

 

Personalize Your Direct Mail with Handwritten Envelopes Now!

Direct mail is always a great strategy for businesses. Still, you can go the extra mile by adding a personal touch.

Sending your mail in a handwritten envelope imparts many benefits for your business. Not only are you increasing the response rate, but you are also establishing your brand. Customer confidence and loyalty will also be a sure result.

Thank you for reading! If you are interested in personalizing your business’ direct mail, contact us today!

Custom Postcard Printing: How to Create Attention-Getting Postcards

Did you know that only 1/10 of millennials make purchases based on online ads? Not only that, but 30% never see them because they use ad-blocking programs. These numbers tell us that keeping your brand relevant by using digital messaging is no easy task. That’s why custom postcard printing and mailing services are now more effective at getting the attention and influence your advertisements need for your company to thrive.

People usually check their mail not expecting to see anything interesting. Use custom postcard printing to create unique postcards that will grab their immediate attention and increase your sales.

Custom Postcard Printing

There’s plenty of evidence to show us that people enjoy personalization. Gen Z and millennials are especially receptive, but all generations love it. Bring out the personality of your company by showing your true colors.

Here are some of the reasons custom postcard printing is perfect for advertising:

  • Affordable first class mail postcard rate
  • More design freedom
  • Easy to keep around (drives more conversions to paying customers)
  • Highlight promotions
  • New companies can effectively “break the ice” with a postcard

Customers will get to know your company’s “personality” through these postcard ads, leading them to likely share your information with friends and family.

Variable Data Printing

Variable data printing allows for text change on each individual piece. For example, you can use this to print a different recipient’s name on each postcard. The fact that you went to this length shows you care about that individual.

Change any bit of text or area on your printed postcards while keeping the rest intact. Get creative with this, and you will see how you can preserve consistency while adding something excitingly new each time.

Handwritten Fonts Printing Services

Handwriting is so rare these days, but it breathes some humanity into an advertisement. There are services that can give your mail a natural handwritten font for printing that looks like pen and ink.

Did you know that 44% of your usual junk mail in envelopes is tossed in the trash before it is even opened? Compare that with the whopping 99% open rate of envelopes with handwriting on the front!

If your company is relationship-driven, such as insurance, non-profit, real estate, and others, it is especially important during the covid-19 era to use this technique to connect with customers.

Work with Professional Designers!

You may have an eye for great art and design but when it comes to your company’s promotional materials you will need the hand of a professional graphic designer. Let them take the reins of the design work because they know what works and what does not. They know the perfect questions to ask you in order to provide you with the look and feel you are going for.

Designers know which type of paper to choose, how to make a great photo even more attractive, and which compositions are most effective for engaging customers. There is a lot that goes into a design, whether it is choosing the proper focal point of the piece or adjusting colors and photos to perfection.

If you need a little help, you can get a postcard template on which you can insert images/text and play around with placement.

What Are You Waiting For?

Stop messing around with digital ads when you can put something personalized into the hands of your customers.

Win the hearts of your customers with printed handwriting and tidbits about your company’s personality. And using professional designers and printers will offer them some eye candy rather than boring junk mail.

Contact us to learn about custom postcard printing today!

3 Ways to Make the Best First Impression with Direct Mail Services

Have you considered direct mail marketing for your business? While it might seem old-fashioned, it remains a powerful tool for promoting a business. But how do you make your direct mail stand out? After all, there is a lot of junk mail arriving at any person’s doorstep. How does a business ensure that its mail does not get tossed out with the junk mail? You should consider using direct mail services. This short guide will show you how to make the best first impression using these services.

1. Personalization

You want to aim to personalize your direct mail. Nothing turns off a potential client more than ‘Dear Customer’ or even ‘Hi There!’ Dale Carnegie knew the importance of addressing someone by their name.

The body of the personalized mail item (this can be a letter, flyer, or a postcard) has to speak to the recipient as opposed to speaking at the recipient. “We know you’d love a vacation,” works better than “Only 5% of Americans take time off each year!”

When a direct mail letter is personalized, it has a greater chance of converting a potential client. It speaks to them without bombarding them with information overload. Personalization also creates a sense of relevance and urgency. It is effective in telling your potential customer that your business is relevant to their needs/wants. It also convinces them that there is an urgent need for them to engage with your brand.

2. Building A Mailing List

Let’s face it — you will not make an impression on anyone uninterested in what your business has to offer. Direct mail services will help you build your mailing list.

If you sell widgets, it is the direct mail services’ responsibility to find subscribers that would be interested in buying widgets. Many direct mail services will also have existing mailing lists that work for your type of business.

If you want to make a great first impression, you can only do it if you reach the right people.

3. Making an Offer

Blog posts end with a Call to Action with the intention of getting the reader to engage with the brand. In a direct mail campaign, the direct mail item has to make an offer to the recipient.

Think about how you want to end your direct mail item. If you sell widgets, do you want to end it with a special offer on buying widgets? Do you want to end it with an opportunity for a free consultation on widgets? When making an offer, you want to consider what is best for the customer. For example, you might wish to sell as many widgets as possible. But it might be better to offer a consultation service first.

Direct mail services have mastered the art of making an offer. They know how to sell to a recipient without seeming too pushy. They can prioritize what is ideal for the customer at a given time.

Choose Our Direct Mail Services

Now that you know the benefits of direct mail services, we would like to help your business!

We have experience with helping small businesses scale through direct mail marketing. Contact us today to schedule a consultation!