From the Bottom of Your Heart: 4 Secrets to Crafting the Perfect Thank You Letter to Your Customer

From the Bottom of Your Heart: 4 Secrets to Crafting the Perfect Thank You Letter to Your CustomerAccording to the Harvard Business Review, acquiring a new customer is between five and twenty five times more expensive than retaining a loyal customer. To keep customers coming back for more, it’s important that businesses step up and do everything they can to make their customers feel appreciated. That begins with one of the oldest, yet most effective tools of the trade: A thank you letter. The right letter shows a customer that they’re more than a sale — they’re valued. But writing a great letter requires more than a generic letter and a signature. Companies need to mean it from the heart. Here are four tips for writing a professional and effective thank you letter that customers will cherish.


Keep It Classic

Most people reading this likely have the same question: Why not send an email, instead? Though it’s true that email is faster, it’s also more impersonal, so the message will lose its impact. A handwritten note on custom stationary shows that time, thought, and care went into crafting a message to the customer. Having a physical object to hold and read makes the appreciation more ‘real’ in a sense, whereas an email is likely to get lost in a customer’s inbox. Few people smile upon receiving an email. But seeing a hand-addressed envelope is sure to brighten a customer’s day.


Make It Personal

When crafting thank you letters, businesses should aim to keep the message as personal and specific as possible. A generic note is a piece of clutter — not a show of appreciation. But a handwritten, customized letter lets a customer know they’re valuable enough to spend time and effort on. Though the letter itself doesn’t need to overstay its welcome, it should feature as many details specific to the purchase as possible.


Follow a Format

Those who aren’t sure how to write a thank you letter will be happy to know that there’s a basic format to keep things simple. The process is as follows:


The intro should be a quick, simple greeting. Remember, keep it professional. Use their title (Mr., Ms., Mrs.) or ‘Dear…’ to get started.


Kick the body off with ‘Thank you for…’ and then go into more detail. Remember, the more detailed included, the more special the customer will feel.


When it’s time to wrap up the formal thank you letter, always mention future contact. Tell the customer you hope to see them in the future or encourage them to reach out with questions should they have any. Then, sign your name and add the company’s name. It’s that easy!


Follow-Up Fast

The sooner thank you letters are mailed, the better. Not only is a near-immediate follow-up a great way to express appreciation, but it keeps a company in the customers’ mind. The general protocol is to send the letter between one and two business days, though in some cases up to a week is acceptable.


Craft the Perfect Thank You Letter Every Time with These Tips

A thank you letter is still the best way to show a customer that they matter to your business. Use these tips to improve customer satisfaction and help retain your base. Get in touch to learn how your business can benefit from custom printed stationary and direct mail services.

Everything You Need to Know About Creating a Business Information Brochure

Everything You Need to Know About Creating a Business Information BrochureThe average small business spends around $400 a month on marketing. Choosing the right marketing methods is not nearly as easy as you may think. One of the biggest misconceptions most business owners have is that print marketing is ineffective. While digital advertising is by far the most popular marketing method, passing out an appealing brochure can also be effective. Most new business owners like to produce information brochures to hand out to consumers. These brochures generally detail the products or services a business offers and give the reader background on the experience a company has. Read below to find out more on how to design a great information brochure for your business.


Your Information Brochure Should Include a Great Headline

The first thing a person will notice about your information flyer is the headline on the outside. This is why you must work on creating a title which is engaging and informative. Some business owners make the mistake of simply putting their company name on the outside of their brochure. Often, this will fail to grab a person’s attention. Your headline needs to encapsulate what you are offering the reader. Letting all the members of your team weigh in on this important decision can help you find the right fit.


Don’t Forget to Include Basic Information

One of the biggest mistakes most business owners make when designing an information brochure is forgetting to add basic information. In some cases, a business owner will get so involved in how their brochure looks, they forget to provide contact information to the reader. Failing to put this basic information in your brochure will make it difficult for a reader to reach out to your company. Before having your brochure printed, you need to let a few people read over it to ensure these mistakes have not been made.


Too Much Information Can Overwhelm the Reader

While you want to include a great deal of information about your company in a brochure, you need to avoid overdoing it. Listing too much information in the brochure can overwhelm and even confuse the reader. Leaving a few things out of the brochure gives the reader more of a reason to reach out to you via phone or email. Usually, allowing a content writer to develop the text in your brochure is a good idea. These professionals can capture your company’s voice and inform the reader with ease.


An Effective Call to Action

Moving the reader of your brochure further down your sales funnel should be priority number one. The best way to do this is by including an effective call to action. In essence, a call to action is a conclusion paragraph providing readers with information about what action you want them to take next. Generally, a call to action will encourage the reader to call your company or reach out via social media.


Finding the Right Brochure Printing Professionals

While there are many software programs allowing you to print your own brochures, they can be confusing to use. Instead of producing a less than stellar information brochure due to your lack of experience, you should let professionals handle this work for you. Are you looking for a reputable brochure printer? If so, be sure to contact us to find out more about the affordable products and services we offer.

How to Write an Effective Direct Mail Sales Letter

How to Write an Effective Direct Mail Sales LetterAround 54% of consumers want to receive mail from brands they like. Learn how to write a direct mail letter that consumers respond to. A good direct mail sales letter will boost your business. About 56% of consumers who respond to direct mail letter visit a business’s website or physical location. More traffic means more of a chance at making sales. Here’s what you need to know about how to write a marketing letter:


Start with a Strong Opening

Effective direct mail letters draw in the reader from the first sentence. Your first sentence should be attention-grabbing and concise. State your offer as clearly and immediately as possible in the letter. If possible, personalize the salutations. This makes direct mail letters appear more approachable and connected to consumers. For instance, if you’re selling a product for pets, start off your letter with something like, “Dear Proud Fur Baby Parent.”


Be Clear and Concise

The best direct mail letter examples are easy to read. They use conversational language that anyone can understand. Don’t use fluff to bulk up the body of your letter. Describe the benefits, features, and details of your product or service. More reading means more work for the reader. A good rule of thumb is to write how most people speak. If possible, avoid using long sentences to describe your product or service. Shorter sentences are more readable and easier to digest. Whatever you do, don’t make your sentences sound choppy or fragmented. Ideally, your direct mail sales letter will be one page long. If it’s 2 pages, break up the last sentence between pages. This encourages the reader to go to the second page.


Cater to Your Audience

Your direct marketing letter should be written with your audience’s needs in mind. Chances are, your audience is made up of leads. Explain how your product or service will make their lives better. Make a “no risk” offer that benefits your audience. You can offer free information, free brochures, free trials, tutorials, samples, or more. The key is to entice the audience to respond.


Call to Action (CTA) and Response

A CTA is a statement that prompts the reader to take a specific action. Usually, the CTA is a way of getting readers to respond to your letter. For instance, a popular CTA is encouraging readers to call your business’s phone. Another popular CTA is telling readers to book an appointment or send an e-mail. Your CTA should be at the end of the letter. Make the response directions easy to follow.


Use Postscript (P. S.) Wisely

Numerous case studies have proven that many readers immediately go to the P. S. section when they first look at a letter. Restate your objective/proposition under the P. S. section. That way, if a person only reads the P. S., they’ll still get the gist of your letter.


Write a Direct Marketing Letter Your Audience Loves

Response rates for direct mail letters are 10 to 30 times higher than response rates to marketing e-mails. If your direct mail letter is good, you’ll get the response you’re looking for. Around 60% of consumers remember direct mail letters that appeal to their emotions. Use the emotional effect to your advantage. Invest in your success and learn more about direct mail marketing. The results will make you happy.