A Postcard Says a Thousand Words
You may be wondering: what is the value of sending a custom postcard rather than a letter, flyer, or brochure? For starters, postcards are a unique and novel way to generate customer interest and keep in touch with existing clients. Who doesn’t like receiving a postcard in the mail? Sending custom postcards is an interesting and creative way to show prospective and pre-existing clients that your company is a cut above the rest, innovative, and unique.
Because postcards are one-sided, they are less likely to make their way into the trash or recycling. A lot of people don’t even bother to open mail if they perceive it to be “junk mail.” With a postcard, however, your message is front and center; you can guarantee people will at least look at it before discarding it, which is more than can be said for other forms of mail. If you’re planning to advertise an event or product, custom postcards are a great way to generate customer interest, as they stand out from the regular run-of-the-mill flyers and brochures.
Green Savings
One of the major benefits of sending custom postcards 
to clients and future customers is that postcards are far less inexpensive to print than other forms of direct mail marketing. Plus, by printing postcards instead of large flyers or letters that require envelopes you will be cutting down on paper waste and saving money.
Because customers are becoming increasingly concerned with eco-friendly and environmentally sustainable business practices, wasteful advertising tactics will only project a negative image of your company to environmentally-conscious people. By sending custom postcards while saving on printing costs, you can demonstrate to your loyal customers and prospective clients that yours is a company that cares about the environment as much as the bottom line. You can even print your custom postcards on recycled paper! Make an impression with custom postcards!
Tips to Print
You don’t have to spend a lot of money to invest in a postcard campaign. Here are some tips on how to avoid high printing costs:
1. Use large cards
By printing large cards you will have far more success attracting business than if you were to print on small cards. Large cards are more noticeable and less likely to be thrown away. In addition, printing large custom postcards won’t cost you much more than printing on smaller stock.
2. Buy and Send in Bulk
For all orders that are not time sensitive, custom postcards can be bought and sent in bulk. When you buy in bulk and use bulk/standard shipping, you will save on printing and postage costs. At iti Direct Mail, all of our postcard sizes require the same postage, so if you decide to send postcards of different sizes, it won’t cost you any extra.
3. Opt for a High Gloss Finish
When printing your custom postcards opt for a high gloss finish, as this will help your postcards stand out and ensure your postcards have a professional and stylish look. A glossy finish will also help the colors and designs of your postcards appear brighter and richer.
If you want to print custom postcards while saving on printing costs, give us a call today!