The options for advertising today are immense. At one time, we were quite limited to basic print or word of mouth, but today we are inundated with marketing on everything from billboards to ads on our social media sites, from TV and radio, to yes, even a letter or direct mail forms of marketing. The most successful marketing campaigns are those who provide the content in a clear, distinct and effective way while targeting a certain demographic that would be interested in what you offer. The direct mailing service approach allows for your company to send personalized letters or other types of mail directly to the home of the recipients or their place of business, which is typically very well received by your mailing list recipients. This form of marketing is certainly one of the most personalized ways to market your services and products, particularly for the associated costs.
What is Direct mail – what are the benefits?
Direct-mail advertising is the process of mailing offers, promotions, advertisements to current customers and/or other potential consumers; it often will entail a personalized sales letter, brochure, order form and prepaid envelope. Direct mail is seen as a cost effective, highly measurable, individualized and highly flexible. Personalized letters, postcards, flyers, and brochures are all used in direct mailing service to sell a wide array of products and services. A key success of this form of direct mail service, is the assurance that the chosen audience or particular demographic will have your advertising in their hands rather than hoping that the potential customer will happen to stumble upon the advertisement on social media, television or radio or even a community newspaper – there is often too much guesswork in whether your marketing campaign will reach its target – direct mail marketing takes this guess work out of the process. Some people will try to tell you that an email campaign is the only way to go as it is cost effective, can be targeted and can reach a wide audience, but once again there is no way to know whether it will end up as spam in someone’s email account or whether it will be deleted without being read. Affordability is also a benefit of direct mail marketing. If your business is looking for an affordable way to target specific audiences, then direct mailing service is the way to go.
Who is iti Direct Mail?
A targeted approach to our marketing campaign is critical to ensuring the greatest potential responses are received. Additionally, we need to be confident that the form of marketing we choose, in this case direct mail marketing, is handled, printed and mailed out appropriately and professionally, on time and consistent. At iti Direct Mail, you can be assured of this, regardless of your company size and budget. We specialize in direct mail services tailored for small to mid-size companies. We focus on providing top-notch service, in building long term clients and thereby in ensuring you have success in your marketing campaign to realize a long term relationship. We offer a full approach to the direct mail marketing, from printing, customizing, all the way to an effective mailing process.
To contact iti Direct Mail, call us at (866) 558-6365 or send a message via https://www.letterprinting.net/store/pc/contact.asp.