Okay, by now we can agree that print marketing is not dead. In fact, it’s still very much alive, and the future of print marketing is looking better and better. Although digital marketers say that print is dead, it’s time they realized that it’s not, and it probably will never die, not completely.
For hundreds of years, print was the world’s primary marketing and information tool. Then the digital age came and almost eliminated the need for print marketing, but not the desire.
Print Marketing is Not Needed Anymore???
Although print marketing is not technically “needed” anymore because of digital media, there is a twist. The twist is that for centuries print was our only choice, and it became expected, but now the digital age has relieved the burden of the print industry to deliver all the necessary information. Print no longer has to, or needs to, tell the entire story by itself.
All print marketing has to do is create desire and intrigue to motivate a response by focusing on one single advertising purpose, for one specific target audience. Companies can use digital media to take care of all the rest of their marketing needs.
Digital Marketing has Redeemed Print Marketing
“Print marketing is not needed,” is a sentiment that makes it even more powerful than it was before. Because it is the unexpected it gets noticed. It’s a novelty, if you will. There are some other points about print marketing to consider, as well:
• Print marketing isn’t bound by a computer, iPad or Smartphone screen. It can have shape and texture and will not be delayed by a computer glitch.
• Printed marketing materials can relay information in a way that digital copy and design can’t, and it can tell its own story, which makes the consumer feel that they’re important to the business.
• The internet has taken over a lot of business aspects including advertising, marketing and processing. Things are now a lot easier when you compare the amount of work that goes into printing materials, to digitally sending materials.
• Even though this is true, newsletter printing services are still around, and are still a big business all over the country. You can attribute this to all the benefits of traditional newsletters over digital newsletters.
Digital Newsletters vs. Printed Newsletters
People get tons of email every day, and they find it almost impossible to read every one of them. Therefore, sending of newsletters through email means that there is little chance that people will read them, making them less effective for businesses compared to printed newsletters.
Remember that:
• People get tired of receiving newsletters in their inbox and they mark them as spam to get rid of them, or they unsubscribe to stop receiving them.
• Reading newsletters on the computer is harder on the eyes than reading a traditional newsletter printed on paper.
• Since people get bombarded with digital media, what they read doesn’t stay with them as long as it does when they read printed material.
The future of print marketing is more attractive and cost-effective for companies because of the above mentioned qualities and challenges of digital media. There is a future for print media, it has its niche and fulfills needs and overcomes obstacles that digital media simply cannot.