One would think that today, in the increasingly confusing world of e-commerce, web portals, scan codes, smartphones, tablet computers, email money transfers, and the like, it’s ridiculous to even consider using direct mail services for a new product launch or to stay in close contact with your existing customer base. After all, the early years of the Internet held the promise of extremely high speeds of information delivery, personal and financial data security, the ability to individualize every message you send out, and very low operating costs for marketing. To say that the situation proved to be much more complex than expected would be an understatement. Online marketing has proven to be a difficult and unpredictable game in its own right; it has entered all the spheres of business, but it was not ever meant to be the universal solution.
Why not emails?
One of the elements of marketing through electronic media that used to have a lot of 
traction is the email. When email marketing first appeared, many people were instantly in love with the technology, and there seemed to be a good reason: quick, painless, some personalization, and a vast magnitude of delivery. Very quickly, however, these bright benefits faded away in the face of other “features” of emails: scam artists, phishing attempts, junk mail folders, viruses, and malware.
Sending out the best possible email to a current or potential customer has become akin to throwing business cards off the roof of a building in the vague hopes that at least some of them will end up in people’s pockets instead of in the hands of identity theft criminals and/or garbage bins. Using direct mail for a new product launch is currently making an impressive comeback for all the right reasons—it’s affordable, reliable, has stood the test of time, and is actually the preferred method for an impressive number of people.
Where does your company come in?
iti Direct Mail is your first choice for top quality professional direct mail services. An increasing number of businesses approach us with questions about using direct mail for a new product launch, staying in touch with their customer base, trying out this approach for a unique marketing campaign, and creating a completely personalized letter, brochure, invitation or post card.
The problems that the Internet and other electronic media now present (instead of being the welcome solution) are manifold and complex, which pushes people away from telemarketing, television, emails, and web advertising. The trust levels associated with traditional mail have always been visibly higher, which noticeably transfers into more conversions and, thus, greater revenues for those that do not forget about the sure-fire routes while exploring the world of new technology.
The iti Direct Mail team is here to explain the details about how direct mail marketing can move your business in directions and at speeds never before imagined. Our direct mail professionals will patiently and diligently walk you through the steps that are required to set up a successful direct mail campaign. We look forward to hearing from you!