ITI Direct Mail
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Using Mail Merge to Connect With Your Customers

There are many ways for a professional firm to reach out to current and potential customers. There is email, telephone marketing, television and internet advertising, as well as many other ways to put your company’s name in the public’s line of sight. One of the most efficient and cost effective ways to reach your customer base is through the mail, but there are pitfalls that must be avoided if you choose to take this route. People’s knee jerk reaction to receiving unsolicited mail from any company is usually to throw it into the trash without looking at it. That’s where mail merge letters from iti Direct Mail can step in and save your mail from being thrown into the garbage.

Our Products Are Attractive

When you think of junk mail, a few ugly images usually come to mind. You mightmail merge be thinking of a low-quality piece of newsprint with bright but clashing colors, or a plain white envelope addressed to “current resident” or something else equally impersonal. Neither of these is likely to tempt a prospective client to read the message contained within the envelope. iti Direct Mail’s solution is using mail merge techniques, a system of personalized letter mailing using high quality materials, attractive visuals, and individual addressing to show customers that your company is interested in communicating with them personally.

Our Letters Are Highly Individualized

Mail merge printing is quick and efficient, but it sets itself apart from regular bulk mail by having each envelope, letter or postcard tailored to the individual who is going to receive it. This system incorporates information from your mailing list to create a letter that will capture your client or potential client’s interest much more effectively than “current resident” ever could. We can address the individual concerns of each person on your mailing list, allowing them to avoid wasting time on content which they may find pointless.

Our Services Are Cost Efficient

Bulk mail may be highly ineffective, but many companies will try to use it anyway because it doesn’t cost very much. Our mail merge services allow your firm to embrace the best of both worlds when it comes to sending high volumes of mail to clients and to the general public. Mail merge letter printing allows you to access many people by printing in bulk, but still retains the personal touch of individual mailing without an increased price to compose and send individual letters.

Our Approach Will Increase Your Returns

Whether you are using our mail merge services to create advertising, newsletters, announcements or something completely different, you can be certain that your words are being heard and understood by your customer base. By sending attractive, eye-catching and highly individualized mailings, we are helping you to make the most of the money that you spend getting your message into the mail. Browse our range of high quality products, services, and ideas to see how we can best help you to connect with your audience.

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