ITI Direct Mail
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How Variable Data Printing Can Help Your Business

Throughout the year, but especially around the holiday season, your customers, clients and people in your contact database receives hundreds or even thousands of pieces of mail, either in their regular mail or via email. This is in addition to aggressive and persistent advertising on the streets, in the media, and inside shopping areas. Many of the marketing campaigns directed at the exact same people as you are trying to reach may be repeated several times a year, and grasping these people’s attention is becoming an increasingly serious feat. What do you do? How can you make your advertisement stand out from the rest, and ensure it is read and acted upon? At iti Direct Mail, we believe we have the solution for you: professional variable data printing (VDP).

What is variable data printing, anyway?

The term variable data printing definitely sounds like something you never want to talk variable data printing
about to your customers, something very technical, uninteresting, and outright boring. Yet it is variable data printing that can bring you and your customers together like few other things will. This technology in its basic form can print a different address on every envelope, depending on the recipient, but it certainly doesn’t stop there. In fact, if properly set up, variable data printing can allow you to change any word on any page of a multi-page document according to a set of rules that you control. For example, if the addressee lives in a particular neighborhood, then the deals and promotions discussed in the letter may be different, together with the return address for your local branch, the name of the person signing the letter and their signature.

The possibilities are virtually endless

How can all of this help your business? Well, that is really up to your imagination. Just think about having the ability to completely customize every piece of marketing you ever send out. Making it friendlier and more personalized for every customer, current or potential that you approach. Everything is in play here too – text, signatures, logos, photos, references, colors, and so on! This means that a person in an affluent neighborhood in Florida would never get the same letter as someone in an industrial campsite in Northern Alaska, for example. This is where all the wealth of demographic and purchasing decisions data you have been collecting all of these years will come in handy. Variable data printing takes your efforts to an absolutely new level, and your customers are certain to appreciate the extra steps you take to speak to them more directly – no one enjoys obviously generic letters that look just like a hundred others, but everyone likes a personal touch.

Why iti Direct Mail?

We have been doing this important work for many years, and the numerous happy customers signify the the fact that we know how to do variable data printing just right to help your business, or organization grow. We’ll even throw in real stamps for free! Get in touch with our friendly and knowledgeable team today to start on this exciting journey!

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