Direct mail campaigns can be at least ten times more effective than other advertising means.

Handwritten mail campaigns further capitalize on this advantage.

But is handwriting your marketing material worth it? How can handwritten direct mail capture customers’ attention?

Keep reading to learn more.

 

What are Handwritten Direct Mail Campaigns?

Direct mail marketing sends physical mail to a pre-selected group of a business’s customers. Instead of reaching as many people as possible with one advertisement, direct mail marketing uses a much more selective approach.

Handwritten direct mail is exactly what it sounds like — direct mail that’s handwritten. Because of this, fewer messages are typically sent out with this marketing method.

 

Handwritten Direct Mail Benefits

Handwritten direct mail campaigns offer higher return for each ad a business sends out. Businesses don’t need to wait for a few customers’ clicks after a digital ad’s been presented to thousands of people. Instead, they can use handwritten letters to secure their audience’s attention.

 

Higher Open Rates

Customers tend to ignore many emails in their inbox since 80% of them are spam. But direct mail has higher customer engagement than other advertising methods.

That’s partially due to the scarcity of direct mail ads in their physical mailbox. Handwritten direct mail provokes even more intrigue, especially when encased in an envelope that was handwritten on.

 

Better Conversion Rates

Email marketing produces a low conversion. While this can add up with a ton of resources, handwritten direct mail is proportionately more effective, especially for small businesses. On the other hand, direct mail recipients spent 25% more than email advertising recipients, indicating how effective direct mail is in marketing products.

 

Cost Efficiency

Handwritten direct mail marketing takes longer but is more affordable than mass digital advertising. That’s because a lot of money needs to go into mass advertising for it be effective.

As mentioned before, handwritten direct mail also offers more return per ad. That means more money is earned back on a marketing campaign than spent. Effective marketing will earn back every penny in the campaign’s initial budget.

 

Great First Impression

It takes 7 seconds to set up a first impression. Even less if it’s attempting to establish itself within a stuffed digital inbox. But the rarity of both handwritten advertisements and direct mail will at once provoke intrigue.

Not only that, but handwriting proves your attentiveness to your brand. Customers will know that a business’s owner cares enough about its customers to have a more personalized conversation. Audiences may even be likelier to be loyal to brands that show that they care.

 

Handwritten Direct Mail Campaigns — Let Your Business Stand Out!

As a small business, it’s hard to stand out. But by thinking outside of the box, your handwritten direct mail campaigns can perk your customers’ interest.

At Direct Mail Services, we know how to make a business stand out. For that reason, we offer a plethora of direct mail services that can secure your audience’s loyalty. If you’re interested in doing so, check out our direct mail design services today!