Print advertising is still a great way to advertise products and services and there is always ample opportunity to use your marketing dollars wisely. You can make the most of postcards for marketing by considering the following ways to use postcards efficiently to increase business. Everyone is putting all of their money in digital these days, which is exactly why you’re going to embrace print. While the rest of the crowd zigs, that’s the time to zag. Here’s why you need to go all-in on postcards for marketing and how to do it the right way.
Because the Opportunity is Ripe
Savvy marketers know that the time of death declaration on direct marketing campaigns was premature, and not even really in sight right now. The biggest reason is something none of us saw coming: Millennials. Data proves that Millennials love print. They absolutely relish the chance to get something in the mail, or visit a public library- two things older generations took for granted. They were born into a digital world and can close a pop-up ad or YouTube video ad with almost precognitive speed. They grew up on a steady diet of digital advertising, so postcards for marketing really connect with them. These cards are tangible. Millennials can actually hold these cards in their hands and they are far more likely to read it from front to back than someone in their 30’s.
Digital Methods to Boost Postcard Campaigns, Not Replace Them
When old school and new age advertising work in harmony the results can be truly amazing. Here are 3 important things to remember:
Don’t send traffic to an existing page
This is the biggest mistake people make when trying their hand out postcards for marketing. They either send the traffic from the postcard to their home page or an existing service page. This is wrong for two reasons. First of all, you can’t measure the performance of this campaign because you can’t separate the page’s normal traffic from traffic from the postcard. You can only assume any sites are from the campaign. The second issue is that this page has to match the exact same message, look, and feel like your postcard. If there is any disconnect people may think they’re in the wrong place and leave. If you’re promising free iPads to new accounts, you need a landing page that features that offer, front and center so there is no mistaking your audience can get what they came for right here.
Don’t Give Up After One Campaign
If one of your blogs performs poorly, you wouldn’t write off blogging as a whole, would you? Of course not. Like any other form of advertising, postcard campaigns need to be measured and tweaked to really show you their full potential. If a campaign underperforms, you would troubleshoot a lot of the same things you would question with a PPC campaign. Should you try an alternate headline? A more concise call-to-action? Maybe there is a problem with the landing page? These campaigns are effective, but not 100% turnkey. They need to be nurtured. So give them the same attention to detail and chance to succeed as you would your digital marketing campaigns. Your sales funnel will thank you!
We Can Help You Get More From Postcards for Marketing
Let us show you the impact that professionally printed postcards can have in today’s marketplace. You can start right now by clicking here to contact us.