In a world where mass-mailing and constant advertising can make customers feel anonymous and unimportant, personalized advertising is absolutely vital. Many advertisers have turned to iti Direct Mail’s variable printing services to help solve the problem of impersonal communication. Here are some reasons why:
#1. Quick and Convenient
Variable data printing allows for large batches of printing to be done all at once, even when each individual printed item needs to be slightly different than all the others. For example, a batch of letters that need to be sent to different customers can be printed out with each customer’s correct address without needing to stop the printing process. Changes to the main text can be made based on a customer’s purchase history or preferences, and the whole job is completed as quickly as a batch of identical printed material would be.
#2. High Quality
Letting iti Direct Mail handle the logistics of printing your letters allows you to focus on the quality of your content. This has a double benefit: you create a superior product and we package and present it as only skilled professionals can. It’s not just that we use the best quality printing materials. We also offer hundreds of professionally designed templates and are willing to custom-design a letter at your request. Your company has never looked better in print!
#3. Different Batch Sizes
We realize that not all printing jobs are the same size, and we know that the smaller orders can be just as important as the high-volume jobs. At iti Direct Mail, we are happy to print jobs as small as just 50 pieces. So whether you’re mailing to a whole city or just a small community, we’re ready with a batch size to accommodate your needs.
#4. Personalized, Accurate Communication
It’s common knowledge that the vast majority of unsolicited mail goes straight into the trash.When was the last time you opened a letter addressed to “Resident”? Nobody wants to read a form letter, but customers will show interest in a letter that shows your company’s awareness of their identity, purchase history and personal preferences. Proving that your customers mean more to you than just names on a list is vital to your letter’s success. Just knowing their name isn’t enough anymore, and iti Direct Mail can help you prove that you care enough to send them a personalized letter.
#5. Widen Your Customer Base
Just as people throw away mail that isn’t addressed specifically to them, there’s also a strong likelihood that flyers, company postcards and other annoying forms of advertising will end up in the garbage bin without even a cursory inspection. More people are willing to read a letter format. It’s personal, respectful and contains much more information than a flyer would. To a customer, it feels like you took the time to explain your product’s benefits rather than simply shouting at them to buy their product.
iti Direct Mail’s variable data printing services come with many benefits both large and small. Browse our website to get to know us better or contact us today for more information!