4 Reasons Why You Should Commingle Mail

What Is Commingling Mail?

Commingling mail involves combining the mailings from multiple companies to get discounts from the U.S. Postal Service. These discounts are offered when a mass mailing includes at least 150 pieces of mail to the same zip code. If you’re sending mass mailings, but your totals don’t quite reach that minimum requirement of 150, commingling mail can save you money and provide other benefits.

Services that commingle mail sort the mail from several companies by zip code, bundle it by zip code and tag it with intelligent bar codes, and then deliver the bundled trays of mail. Commingling can even break the process down more specifically by sorting the mail by the actual individual addresses rather than just the zip code, delivering a bundled mail tray that follows the USPS delivery plan.


4 Reasons to Commingle Mail

  1. You Earn Discount Rates

The USPS sets bulk mailing rates based on the number of pieces being mailed. The greater the number of pieces, the more significant the discounts you can receive. If you aren’t generating enough mail in your business to take advantage of these discounts, which can be sizable, commingling is the answer.

Most commingling services offer a guaranteed price per piece, with everything included: The processing and bundling of the mail, the delivery to the USPS, and the actual postage. Heavier individual items (such as catalogs) will incur their own pricing, but will still beat the postage costs you would have to pay if you weren’t commingling.

  1. Your Mail Gets Delivered Faster

When you commingle mail, you skip several transportation steps in the mail delivery process, allowing your mailings to reach your customers faster. A national mailing normally takes up to 14 days from start to finish. Because commingling lets you skip the sorting steps and sends your mailings directly to your destination zip code, you can easily save four or even six days in that process. That puts your mailing in front of your customers in priority time.

  1. You Can Commingle Different Classes of Mail

When you’re mailing periodicals or catalogs, you incur greater costs due to the heavier weight of the individual items. Commingling is also available for these types of mailings, however, to help you save money.

  1. You Have Greater Options for Personalization

Once you start commingling mail, you have the opportunity to personalize mailings going to different zip codes. That greater personalization increases the chances that your recipients will read and respond, in turn increasing your return on investment for each mailing.


At LetterPrinting.net, we offer commingling services to help you reach your customers as cost-effectively as possible. Contact us to discuss how commingling could help you reach your marketing goals.

7 Benefits Of Creating A Company Brochure For Your Real Estate Firm

There are a lot of ways to market your business so that your customers not only know who you are, but what you do, and why. But choosing the right marketing strategies can be overwhelming and costly depending on what messages you intend to convey. You have to learn how to be subtle enough to project your business as one that is honorable but also relatable. That’s why a company brochure is the best way to market your business. Even in this newly developed technology-driven atmosphere, people still like something to hold in their hands. A brochure is a great way to provide specific information that your potential customers can use to better understand your business. In this article, we’re discussing the benefits of using a company brochure to market your real estate firm. Keep reading to learn more.


A Company Brochure Builds Trust

Make sure to include your company morals and/or values on your company brochure to help build and establish trust with your customers. Once they set their eyes on that piece of paper they should be able to see how dedicated you are. People like to see evidence of experience and accolades, too. Fill your brochures not only with the type of information that you want your customers to see but also what they want to see.


Focus On Distribution

Placing brochures in strategic locations throughout your town or city gives you an opportunity to reach more customers. Brochures are easy to distribute, just like a business card. Also, ask local businesses such as grocery markets and other community-driven spaces if you can place brochures for the taking somewhere conspicuous such as bulletin boards and waiting areas.

When distributing your brochures, you might also consider offering promotional marketing items like t-shirts and recyclable grocery bags. Giving away items will prompt people to be more interested in your brochures when they get home later. You can even distribute brochures in the mail. Use them as a direct mail marketing technique to get in front of your customers in their comfort zone.




A Company Brochure Conveys Critical Information

Brochures can hold a lot of information, especially if you create them in a pamphlet style with front and back pages that describe your products and services. You can get much more information in a company brochure than you can in a postcard or business card. Include pricing or other important details that the customer may have questions about. Make sure you display the company name and your name at the front of the brochure and it’s a good idea to include messages that indicate your level of service. Beyond that, you can fill your brochure up with enough information to provide your customer with all the details they need to make an educated decision about your firm.


Use Personalization

A company brochure is a great way to personalize your business. It’s also an opportunity to tell your customers why they need your product or service in an approachable manner. You’ll have one-on-one contact with your customer as they read your brochure, even if you’re not there. Brochures are also easy and quick reads so your customers won’t feel bogged down with information that appears overwhelming. It’s a great way to lead your customers to your website or other contact details at a more personalized level. Adding a personal touch should be a key design feature in your brochures.


It Establishes Authority

A company brochure can also help your business establish authority. You could use business cards or letterheads but a brochure conveys the message that you’re willing to invest in your customers. Many people expect printed materials from well-established firms and businesses. Established credibility adds value to your business.


Great For Promotions

A company brochure can easily double as a promotional tool to draw customers into your firm. Think about the competition and what they’re doing to ‘wow’ their clients. Take it a step further with a brochure that details your distinguishable characteristics. Developing a quality brochure can put you directly in front of your customer while creating awareness about your business. Think about including something special in your brochures such as discounts or free items. These items will attract the customer to you so you can further explain details of your promotion and other business.


Cost Effective

One of the greatest benefits of using a company brochure to market your business is the fact that it’s completely cost-effective. You can have brochures designed and printed within just about any budget. And, if you buy in bulk it could be even less expensive. Besides saving money on marketing costs, you’ll also save time, which is money, of course. You’ll be able to share your brochures directly with customers that provide succinct details about your products and services. This can save time later when the customer has questions because there is a reference point from which to start from.


Creating Your Company Brochure

Creating a company brochure for your real estate business is an easy way to target customers before and after a sales pitch. You can use the brochure to answer common questions and mention products and services that you offer. It’s a good way to get your contact information in front of your customers, too. Make sure to include a unique and catchy design that will attract the eye with a projection of your unique selling points. Use only pertinent and concise information that the reader can use to determine if your products and services are right for them. Don’t forget a call to action that should be bold and bright enough to find easily on the page.

When you’re ready to create awesome company brochures for your real estate firm, contact us. We have professionals dedicated to marketing and marketing materials.

What Are The Benefits Of Using Mail Merge Services?

Direct mail marketing campaigns can be time consuming, but there is a way to increase efficiency. Read here to learn the benefits of using mail merge services.


Few things can ruin a potential connection faster than sending out an impersonal form letter. If you want to make a great impression on your contacts, without spending a ton of time and money, mail merge services are the answer.

Contrary to popular belief, direct mail is still an extremely effective marketing tactic. Research shows email typically receives a response rate of about 0.12%, while direct mail still gets a whopping 4.4% response rate. Understanding how mail merge services work is the key to your direct mailing success.


What is a Mail Merge?

Mail merge is essentially a program that pulls specific fields from your contact database and merges them into a template.

Merging gives your communications a personal touch. It makes each letter appear to be specifically created for the recipient.


Benefits of Using a Mail Merge

Personalization is one of the most important elements of direct mail marketing success. Mail merge makes it fast and easy. Here are just a few more benefits of mail merges.



Mail merge can be used for letters, envelopes, labels, postcards, and more. Your mail merge templates can include custom colors, graphics, and typography.

Some services even offer fonts that mimic your own handwriting. When using professional mail merge services, your options are almost endless.

Conditional Options

Conditional options are an advanced mail merge set-up. They allow for even further customization of your mailing campaign. These instructions tell the program to treat certain data fields differently depending on the conditions you specify.

If your business has multiple branches, conditional options can help. It allows you to include the correct branch address on certain mailings. This can save you money by combining multiple projects into one larger batch.


Cost Savings

Mail merge can save you from having to purchase expensive letterhead. Instead, you can create templates and print them off as needed.


Why Use a Professional Mail Merge Service?

Although it’s possible to design your own mail merge templates, the process can be complicated. A professional mail merge services provider can quickly create and merge your templates, saving you a lot of time and frustration.

Keeping your bulk mailing in-house is usually not your best option. You and your employees are far too busy to spend all day folding letters, stuffing and sealing envelopes, adding stamps, and taking trips to the post office. Outsourcing non-critical tasks like this will save you time and money, allowing you to focus on the things you do best.


Are You Ready to Experience the Benefits of Mail Merge Services?

At ITI Direct mail, we offer mail-merged letter printing with handwritten fonts. We also check your mailing lists against the National Change of Address database (NCOA) and offer mail tracking services

Our services don’t stop with mailings. We also provide flyers and brochures, business cards, postcards, and more. Contact us today to learn more about how we can help you grow your business.


4 Reasons Your Next Mail Campaign Needs Handwritten Letters

4 Reasons Your Next Campaign Needs Handwritten Letters

The pen is mightier than the sword AND the printer. Here are 4 reasons your next mail campaign needs to include handwritten letters instead of typed copies.


There’s just something about getting a handwritten note in the mail that makes you feel special. Your customers feel the same way. So, sending them handwritten letters this year may give them the ultimate feels. And when they buy more from you as a result, you’ll experience the ultimate feels, too. Unfortunately, in today’s high-tech world, handwritten notes have all but gone by the wayside. Still, the pen is mightier than not only the sword but also the printer. If you want to make yourself more memorable in your customer’s eyes, picking up the pen may be the best move you could make this year.


Here’s a rundown of four reasons your next mail campaign needs to include handwritten letters instead of typed copies. Let’s get started!


  1. Handwritten Letters Will Get You Noticed

We live in a world where business owners are obsessed with social media likes, followers, and shares. Sure, social media is an excellent way to get your business noticed. But handwritten letters are another proven tool for getting you the attention you want. These days, most everything that comes through your mailbox is printed. That’s why your handwritten note will stand out. And that’s why it’ll likely be opened immediately instead of tossed in the wastebasket with the junk mail pile. Your note will send your customer an important message: “You matter. You are important. And I appreciate you.” And you’ll suddenly climb higher on your customer’s list of important people, too.


  1. You’ll be One of a Kind

A handwritten mail campaign will make your business appear unique in today’s highly competitive business landscape. After all, most of your competitors are still relying on bulk mail to get their messages across. So, take time to write your customer a handwritten letter, as this personal note may be the best part of his or her day. Your customers will see for themselves how much energy and time you put into communicating with them personally. And they’ll be back at your shop in no time, ready to make another purchase. As you draw more customers in, your competition may naturally start to wonder how you’re getting so much new business. If you don’t tell, we won’t either. It’ll be our little secret.


  1. It Seems More Sincere

Being genuine is a trait that is highly valued but hard to come by — especially in today’s social media world. However, a handwritten note adds a touch of sincerity to any relationship. This is the reason why sending handwritten notes is considered proper etiquette when you’re saying thank you to those who have attended your wedding or baby shower. Unfortunately, many business owners don’t think this way. But you’re not like most business owners. Yes, we live in a wired world, where pushing the send button on an email is easier. But try sending a thank you note to a loyal customer this year. Your relationship will be the better for it.


  1. You Can Be More Creative

Emails are black and white — generally not very interesting. But with direct mail that is handwritten, you can get much more creative. Try underlining your message’s key points in ink. Or you can even use a highlighter to make certain words stand out. Also, feel free to send your message in attractive stationary that showcases your personality. And don’t forget to add fun stamps to the mix, too — it’s like icing on the cake.


How We Can Help

We offer a wide range of marketing services tailored to your business’s needs. These services include personalizing, printing and mailing letters to current, past and potential clients.

Contact us to find out more about how we can get your business noticed and help it to grow in the new year.

Grab Readers’ Attention with Hand Addressed Direct Mail

Hand Written

Imagine how it felt back in the day to receive hand-addressed mail or postcard from your loved one. There was nothing as special as having your name or address in handwritten ink on an envelope. We do not see a lot of handwriting around these days, which is precisely why we recommend using it to make an impression among the multiple direct mail pieces a consumer receives every day.


You can use this technique in direct marketing to make your mail pieces stand out, make recipients feel special, and get your mail pieces opened. A consumer will acknowledge the time and effort that has been put to personalize the letter and will undoubtedly take time to open the envelope and see what is in it.


In today’s economy of email overload, businesses have to figure out ways to convince the prospect that their mail pieces are worth opening. An average American receives loads of direct mail in any given year. Most of them are sent in either flashy envelopes or standard windowed envelopes with the recipient’s address printed on them. Most people will ignore this kind of mail as it is viewed as being impersonal and generic. Hand-written prints have the powerful advantage of personalizing the look of your envelope and the ability to catch the reader’s attention much faster than other pieces of mail. In fact, independent research studies have shown that an estimated 99.2% of consumers open hand addressed mail, as opposed to the 15% to 21% that open traditional printed direct mail. Better opening rates will result in higher response rates and increased sales.


Advanced Technology
We have state-of-the-art machines that can recreate real, high-quality handwriting for your mailing needs. Our inkjet addressing machines accurately apply the handwritten look of addresses to the envelope in blue ink. We can print your logo and return address in colored ink as well. We get a lot of intensive labor work done in a short period of time as compared to having a crew of people hand addressing manually. The results are amazingly good, and most people can’t even tell the difference between machine-applied hand addressing as opposed to the real thing.


Why Choose iti Direct Mail For Your Hand Addressing Needs?
Each mailing project is unique. We offer hand addressed envelope marketing options to fit any campaign you may need. Not only do our hand addressed envelopes get opened, but they also get read. We use a variety of high-resolution fonts that resemble natural handwriting to address the recipient’s name and address on the envelopes. Additionally, we make handwritten letters, comments and notes on any printed material, working closely with you to ensure that each of your handwriting projects are a success. We do not charge for this service. All that is required is a minimum order of our usual 50 pieces to qualify for the service. It is a great way to convey your message to your targeted customers and get impressive results in return.


We look forward to discussing with you how we can improve your open rates and increase your ROI. Contact us today to talk about your next direct mail campaign with hand addressing services included.

10 Reasons Real Estate Direct Mail Marketing Tools Work

In the digital age of today, some may think that real estate direct mail marketing is a thing of the past. However, that’s not the case. Here’s why.


Real estate direct mail marketing is the only way to go if you want your clients to take you seriously.

Dust off your business cards and design your next property brochure: direct mail marketing is back in fashion for realtors.

Traditional offline marketing strategies are an essential part of getting your real estate brand and offerings seen by potential clients. In fact, direct mail is where it’s at for realtors.

Consider this: how often do you immediately close a pop-up advert on your laptop? Now think about how much time you take to even glance at a piece of direct mail before it goes in the trash.

Longer, right?

It’s only a few seconds longer, perhaps. Yet that’s enough to get your prospective clients’ attention.


Why Real Estate Direct Mail Marketing Still Works

If your previous experience with out-of-home advertising and print marketing has put you off, think again.

Direct mail works differently compared to other offline marketing strategies.

Direct mail isn’t something you just see. It’s something you touch.

The physical connection between a client’s hand and your direct mail is vital. It forces them to engage with your marketing.

It’s easy to be desensitized to digital marketing. You can block pop-ups or close adverts. With direct mail, you have to handle it.

With that in mind, here are ten reasons you need to consider real estate direct mail marketing if you want to get ahead of your realtor competitors…

  1. People Read Direct Mail

It’s an impulse: you see something, you read it.

You see something eye-catching and you pay even more attention. Ideally, you don’t want your direct mail to go in the bin – but you can bet that it’ll be seen before it does.

Direct mail is as important for brand awareness as it is for lead conversions. People need to see a brand five times before they become ‘aware’ of it. That could include a few digital ads, a brochure, a poster… and a personalized letter.

  1. People Keep Direct Mail

Direct mail doesn’t get deleted as quickly as an email.

In fact, a bad habit of most Americans is to leave it lying around for days. This means other people are likely to see it, too.

Real estate direct mail marketing works particularly well when targeted to the right audience. Interested buyers will keep hold of your brochure – and your business card – as a reminder to get in touch.

  1. Ingenious Direct Mail is Memorable

Real estate direct mail marketing can be innovative and interesting.

Interactive direct mail will pique your readers’ attention.

Something as simple as including a DVD with a short film about your realtor business is all you need. A multimedia element works twofold: a customer will be intrigued by what’s on the DVD and has to interact with it to make it work.

  1. Finishing Techniques Encourage Touch

Try sending your customers a snap pack mailer. With this type of letter, they need to rip off the perforated edges to open it.

Hey, presto! Immediate increase in reader engagement just by the use of touch. They’ve taken the time to tear it open – so they’re going to take time to read it.

  1. People Take Direct Mail with Them

As stunning as digital brochures can be, you want to make it easy for your clients to compare properties and services.

Send printed brochures to your potential and existing clients who are interested in the local region. Promote your open house event with your direct mail letter or postcard – and let them know about other opportunities in the area at the same time!

  1. Direct Mail Lets You Generate Leads with Ease

Send a call to action with your direct mail. Ask your existing clients for a testimonial or capture leads with an exciting sign-up offer.

A direct mail form makes it easy for clients to interact with your real estate business. Pre-addressed return forms mean they don’t need to go out of their way to connect with you.

  1. Real Estate Direct Mail Marketing Is Affordable (and Measurable)

TV, radio, billboards, posters… there are plenty of real estate marketing channels out there.

How do you measure their ROI?

How do you know you’re hitting the right audience?

A direct mail campaign can be  targeted to the people you want to connect with.

You’ll know exactly how effective your campaign has been, too – especially if you use elements such as unique URLs or QR codes to drive people online.

  1. It Works with Digital Marketing for a Stronger Sales Funnel

Using a unique URL on your direct mail letter will help you to customize your client’s experience from the start. Send them to a personalized landing page for the local region, for example, and it will give your client a positive boost.

They will feel like you understand them more than someone who only provides a generic website link. Your prospective real estate client will feel like they have a personal connection with your brand.

  1. Personalization is Possible

That ‘personal relationship feeling’ is really important. It’s hard to establish over email but a physical letter already breaks down that barrier.

The first step is the handling of an actual physical object that is connected to your real estate business.

The next step is to personalize it. Use a mail merge to address your letters to individuals, rather than ‘The Occupier’, and your open rate will sky rocket.

  1. You Target Only the Clients You Want

Real estate direct mail marketing can be targeted to age, income, family size , etc. This means you’re only sending messages to those who will be interested.

You’re marketing costs will decrease when using targeted direct mail campaigns. Spend less money, send fewer letters , and get a greater response. It’s all down to personalization and targeting exactly those who would benefit from your real estate services.

Real Estate Direct Mail Marketing is Easy When Someone Else Does it

A direct mail campaign is affordable but can be time-consuming. You need to know how and where to get hold of your marketing data. You need to create stunning and engaging direct mail packages.

After that, you need to work out your direct mail ROI and find out how effective your campaign has been.

If you get the experts involved they can do all (or some) of this work for you. Take the hassle out of real estate direct mail marketing by outsourcing to a pro!

Contact us today to find out how we can help you make a lasting impression with your real estate direct mail marketing and increase your sales revenue.


4 Steps to Effective Advertisement for Small Businesses

Advertisement for small businesses need to advertise to convey a unique message. Sometimes, that message is all about a special price or a new product. Other times, it is about the company, it’s services, and all of the benefits it offers. No matter what your specific message is, there are several steps to creating an effective advertisement for small businesses. There are several key areas to focus on to build your message in the right manner.


Make Every Component Count

A good place to start is with the understanding that you do not have to spend a lot of money to get good results. However, you do need to spend some time creating an effective advertisement. Small business advertising can be highly effective if you pay attention to the details. There are some key areas that should be focused on when creating your advertising material. You’ll find that implementing these components can help make your advertisement highly successful.


Ensure Your Ad Is Memorable

Whether it is a print or digital ad, it has to be memorable in some way to stand out. This can be one of the more challenging aspects of building a successful campaign. Here are some tips:

  • Use an image that’s unique, interesting, and stands out. You’ll capture their attention here, first.
  • Use humor or wit to create the proper experience for your readers.
  • Work on creating a tagline that’s fun and catchy. You want them to remember it.
  • Create an image that provides important details – they have to see what it is up close.
  • Create a sense of urgency. For example, make it clear they have a limited amount of time to act to get the results they want.


Market to the Right People

A common mistake many companies make is creating an ad that’s focused on themselves. Rather, you need to tailor your ad to focus on your customers and their interests. To do this, you need to clearly define who your target audience is. Define them by:

  • Where they live, work, go to school, or spend their time
  • Consider ages, incomes, and other demographics
  • What type of lifestyle do they live?
  • Are they retired? Are they working?
  • What hobbies do they have?
  • How much disposable income do they have?

Then, tailor your advertisement to that group. For example, if you are targeting families that may not have a lot of disposable income, talk about the benefits the item can offer as well as how affordable or money-saving it can be.


Always Let Your Product Stand Out

Advertisements for small businesses are effective when they create a solution to a problem. Show them specifically what the likely problem is and then offer a solution for it. You want people to look at your ad and realize that you can solve a problem they are having right now. That encourages them to take action.

When it comes to creating an effective advertisement for small businesses, i.t.i Direct Mail provides the support and solutions you need. Connect with us for the comprehensive support you need and create winning advertisements for your business.

Utilizing Newsletter Marketing to Increase Sales

Newsletter Printing

Newsletter marketing is one of the best tools available to companies seeking out an inexpensive, far-reaching, and highly effective way of engaging their audience. Most companies recognize the value of internet marketing today, but not all of your customers will connect with you through social media. Both digital and direct mail newsletters remain a highly competitive area for inexpensive marketing. If you are not using it, you could be missing key opportunities.


Newsletters Remain a Relevant Form of Sales Marketing

Whether connecting with shareholders, business partners, or even customers, newsletter marketing is an excellent tool for communicating key information. It allows for building brand awareness. It creates a professional, experienced viewpoint, as well as, an increased interest in your company’s products, services, success, and growth. Most importantly, newsletters can relay any type of information you feel is valuable to the specific audience they are being sent to, and also gives you the ability to customize them to fit that target audience. As a result, newsletter marketing continues to be used by large and small companies in virtually every sector.


Create a Brand Image and Connect

For newsletters to be effective, they must convey a very specific message to a targeted group of people. Specialization like this can help to ensure your customers or other readers embrace the brand. For example, consider the following key steps to creating attention-grabbing marketing.

  • Utilize high-quality photos. Ensure these help the brand’s image stand out.
  • Capture your readers with witty headlines and subheadings. You want them to continue to move through the piece while still being able to skim the document.
  • Draw them in with facts and figures. Connect with them based on the problem or service they need.
  • Offer a solution to a problem if they continue to read the newsletter. Provide a comprehensive document that offers more than an overview of the solution. Provide real information.
  • If marketing a product or service, provide an in-depth look at why your company is ideal. Showcase, without overselling, what makes your company stand out.


Choose a Format That Fits

Sending this type of sales marketing in the mail is an exceptional way to create value and build brand awareness. It also increases sales directly. However, this format is only one way to customize your reader’s experience. A tabbed, folded, or single piece of mail are all options, too. Be sure it is printed on quality paper that shows the value of the document. You don’t have to spend a great deal on these pieces, though. Newsletters remain one of the most important inexpensive marketing tools out there even with high-end finishes like these.


Keep to the Point

Sending routine newsletters provides a simple and effective way to keep engaging with your customers. Be sure they know what you want them to do – call for a product, visit to learn more, or place an order.


At iti Direct Mail, we work with you to create the type of direct mail newsletter that is going to get your customers to take notice, remember your company, and most importantly, invest in your company.

Smaller Printing Requirements Help Small Businesses

For many years, the conventional wisdom in small business printing has been to wait until you have a draft design you’re satisfied with, and confident will be useful for many years, and then order the largest print run you can afford. Small business owners spent small fortunes printing large stacks of business cards, promotional mailers and fliers for distribution, always in the largest quantity possible. That made sense when each plate had to be cut by hand and four-color toner was expensive, but modern printing techniques have made the conventional wisdom obsolete.


Economies of Scale

Before digital technology and the revolution it has worked on the world of small business printing, large runs of printed materials were the only way a small operator could match the efficiency of a large corporation for marketing and letterhead. Since most of the cost of printing was in the design and prep stages, with material as almost an afterthought, ordering a years’ supply of mailers at once made sense. This bulk then had to be stored somewhere, it was liable to damage before it could be sent out, and there was always the problem of prices changing or promotions ending before the last flier went out, but these problems just had to be borne at the time.


Smart Printing and the Economics of a Small Printing Run

Digital technology has changed nearly everything about the way small business printing works. Cheap, versatile computers are ubiquitous now, as is low-cost or free design software business owners can use to create their own materials from the concept stage on. In this world, where an idea can turn into a digital file, which is then delivered to the computer-controlled printers at the shop in seconds, small printing runs start to make sense for small businesses and niche marketers.


Advantages of Small Orders

Small print runs still take almost the same work to set up as large ones, but the per-unit cost has now dropped low enough to outsource the work and send through multiple small orders as needed, rather than making difficult projections months or years in advance. Smart printing like this lets a business owner market to very small groups, such as left-handed stamp collectors who like Classical music, without investing in a run of tens of thousands of sheets. It also encourages experimentation, such as rolling out a new price structure and announcing it on just 1,000 or so mailers. If the idea works out, the same design can be used to print 10 times more sheets. If the new idea falls short, then the stated prices can be quickly changed back, and a new order placed the same day. Or, the new offer can be scrapped altogether; since very little was invested in the small printing run, little has been lost.


Small business printing has changed much over the years, and new technologies have at last made it economical to print in small volumes at with tight deadlines. That fast turnaround and responsiveness to changes makes small runs attractive in small business printing. If you’d like to know more about how the economics of printing have changed in your favor, don’t hesitate to reach out to us and find out how a small printing run can make your business more competitive today.

Direct Mail Marketing for New Product Launches

When you’re launching a new product, you want to reach potential customers directly — So reach them with one of the most trusted and straightforward ways when you use direct mail.


Millions of companies use direct mail to reach their customers because it’s both effective and cost-effective. You can target your audience very precisely, and they’re more likely to feel comfortable receiving direct mail because it comes with none of the phishing or scam risks that sometimes attach themselves to email.


If you’re a small business owner, direct mail can be one of your best marketing choices for a product launch. Take a look at some of the benefits:


Measurable Results

It’s easy to track and measure the results you get with a direct mail campaign. Consider adding different coupon codes to different segments of your targeted audience, and count up the numbers of responses you get for each one. This is a great way to understand how well your message is getting through.


Precise Targeting

With direct mail, you can choose the people you want to reach very specifically. When you work with a company that specializes in direct mail targeting, you can narrow down your mailing so that it reaches only qualified and interested buyers. This precision targeting lets you receive a great return on your marketing investment.


Personalized Messages

A corollary of that precise targeting is the ability to personalize messages to appeal to your very specific chosen audience. Take the time to craft just the right message to tickle the fancy of the core customers you’re trying to reach.


Easy Scalability

Once you’ve seen the reactions to one round of direct mail marketing, you have the ability to grow your campaign as you choose. Tweaking your message is easy once you’ve gotten your initial responses.


Control Over Growth

Too many small businesses get into trouble when they elicit a big response with a marketing campaign but aren’t able to fulfill their orders due to problems in their production pipeline. If you’re doing a soft launch of your new product, direct mail is the ideal way to start your marketing, as you can control the size of your outreach. As a result, you won’t end up angering customers before you’ve had a chance to start a real relationship with them.


Brand Awareness

Direct mail lets you build brand awareness over time. You can use it to send product samples, if that’s a possibility for your unique product, and you can also make trial offers easily. In addition, people love receiving coupons and discounts in the mail, which make them anticipate your next mailing.


Speedy Response

A direct mail campaign can get going within a matter of days. Compare that to the weeks or even months it takes to run ads in magazines or newspapers or to get commercials on the radio or local TV. The speed of direct mail lets you know how people are responding to your new product quickly so you can tweak your campaign or boost your production orders.


Use direct mail in conjunction with the other elements of your marketing campaign to forge a personal connection with your prospective customers. Make sure this tried and trusted marketing strategy is part of your next product launch.