Important Direct Mail Marketing Stats Every Business Owner Needs to Know

Sending out Direct Mail Pieces can be Very Effective

Do you think that sending direct mail pieces to clients and other businesses is a thing of the past?

It’s time to think again.

We know mail might be thought of by some as “old-fashioned,” but in today’s world, it’s an incredibly effective way to strengthen your brand recognition and make sure your customers know what you have to offer them.

Don’t believe us?

Then let these incredible statistics about the power of direct mail marketing convince you.

 

  1. Direct Mail is More Effective than Email

Did you know that, while only about 20-30% of branded emails are opened, your target market will open anywhere between 80-90% of the direct mail pieces that you send to them?

After all, it’s easy to delete an email that’s impersonal, has an uninteresting subject line, and that looks an awful lot like spam.

However, especially if you’re able to create a mailing that’s addressed to someone other than just “Current Resident” and doesn’t look like junk mail, we know your prospects will be eager to tear it open.

They can also put the mailing on a bulletin board or on their fridge. This way, even if they don’t buy on the offer, they’ll still see a physical reminder of your company every day.

 

  1. It’s Seriously Cost-Effective

The average cost of direct mail advertising is a little over $160 per person.

This might sound like a lot — until you learn that direct mailings usually result in returns of a shockingly high 1300%.

Talk about a cost-effective advertising plan! No more wasting your profits on email campaigns or costly video ads.

Instead, focus on taking advantage of the amazing opportunities offered by direct mailings.

 

  1. It Improves Consumer Trust

It’s no secret that, especially in this era of online and digital marketing, it can sometimes be tough for consumers to feel like they can really trust a brand.

In addition to being impersonal, it can also be tough to know who is actually behind a screen writing a glowing review about a product or service.

But statistics show that customers feel much more positive about the transparency and trustworthiness of companies that decide to send out direct mailings.

In fact, according to a recent study, about 70% of shoppers say they feel that mailings are a more personal advertising option than digital marketing.

Additionally, that same study showed that over half of consumers think that direct mail marketing — and print advertising in general — is an indication of the trustworthiness of a brand.

 

Need Professional Help Sending Direct Mail Pieces?

We hope that this post has helped you to understand that direct mail marketing is hardly as dead as many advertisers might think.

In fact, it’s currently experiencing a serious resurgence.

Do you need professional help sending out direct mail pieces to your prospects, vendors, and current clients?

Whether you need assistance with B2B direct mail, or just want to understand the best direct mail pieces to send to different market segments, we’re here to help.

Spend some time on our website to learn more about our products and services, and reach out to us when you’re ready to get started.

Why Does Your Direct Mail Campaign Need Custom Printed Envelopes?

mail mergeIn 2017, businesses sent out over 121 billion pieces of mail and the household response rate for direct mail was 5.3%.

Do you think direct mail is “dead?” Think again.

If you want to stand out from the competition with your next direct mail campaign, you’ll want to consider using custom printed envelopes – as they are a great way to do just that.

Want to learn about why using custom made envelopes in your next campaign will almost guarantee a better open and response rate?

In this post, we’ll discuss a few reasons why you should think about using personalized envelopes in your next campaign, so your business can stand out and your marketing campaigns can achieve better results.

 

One Word: Millennials

Everyone knows that millennials are the future. They are the world’s future moguls who will soon be leading the way.

And, if you want your business to stand out, the first thing you should be doing is trying to appeal to those who are going to play a large role in the future.

And the data shows that they love print.

Whether your direct mail campaign features postcards, handwritten letters, or a dimensional piece, you should include custom printed envelopes with it.

Why? Personalization.

We’ll go into more detail on precisely why this is important below.

 

Personalization Is Key

What’s a great way for a business or individual to stand out? By being unique.

Most businesses will happily spend the majority of their marketing budgets to develop and employ expensive campaigns targeting what they think their demographic or niche is…but one thing businesses rarely do is make it personal.

They want to appeal to a wide audience, so they cast a wide (vague) net and try to appeal to as many people as possible with one campaign.

What they should be doing, however, is connecting with their audiences on a more personal basis.

All anyone really wants in life is to feel understood, heard, and know that they’re not alone.

When a business steps out on a limb to really personalize their efforts and provide their audience with what they’re looking for – they are much more likely to stand out and make a lasting impression.

And you know what happens if your business makes a long-lasting impression? People talk about it. They share it with others. And that word-of-mouth marketing is the key to many, many businesses’ success.

What’s more? It doesn’t cost you anything.

 

Invest in Custom Printed Envelopes Today

When you appeal to millennials with personalized direct mail marketing campaigns, you have an easy recipe for success.

Looking to get a quote on customizing your next direct mail marketing campaign?

Contact us to request a custom quote today.

We’d love to work with you to ensure that your vision and goals are met – so you can begin delivering outstanding custom direct mail pieces to your customers that they’ll never forget.

5 Inexpensive Marketing Ideas That Actually Work

What do Sriracha, Costco, Spanx, and Ben & Jerry’s have in common? They built their brand by breaking away from traditional forms of marketing (i.e. expensive advertising campaigns). Still effective, their strategies tend to be creative, well-communicated, and cost-efficient. Inexpensive marketing ideas don’t have to damper your brand recognition.

 

Take Krispy Kreme for example. This delicious donut maker relies on word-of-mouth marketing, enhanced through social media engagement and training store employees as brand ambassadors. Studies show that consumers prefer Krispy Kreme 35% more than competitors such as Starbucks and Dunkin Donuts.

 

Whether you’re the heir of a hot sauce empire, or a small business owner looking to stretch those marketing dollars further, try campaigning creatively rather than expensively. Here are 5 low-cost marketing ideas that work.

 

  1. Host and Properly Promote an Event

Plan a free event that people will have interest in attending, such as:

  • A summer picnic in the park
  • Yoga class
  • Wine tasting
  • Chef’s table cooking class
  • Workday brunch
  • Networking happy hour (yes, it’s an excuse to leave the office)

To guarantee attendance, hand-address the invitations and make the design pop. There’s something special about a beautiful piece of cardstock, with a creative design and simple, yet powerful message. Personalized printing and mailing services can help get the word out using quick and cost-efficient methods.

Serve tasty cocktails and canapes. If budget allows, hand out small giveaways with your company logo. Whatever you do, don’t forget the business cards. A well-designed business card is a powerful tool for brand recognition and communicating with new leads.

 

  1. Make Them Stop and Stare, at Your Logo

Your company’s logo says it all. It’s the story of your brand, so it should be well thought out and consistent with company values and characteristics.

Enlisting a design service is a cost-effective way to ensure your logo speaks well for your brand and appeals to your target audience. The use of color can enhance brand recognition by up to 80%.

Consistency is key when it comes to the design of your logo, and it should be placed on all marketing materials, from letterheads to newsletters.

 

  1. Stick It to Them

Stickers have become a powerful tool in the world of advertising.

Apple, Folgers, and Gillette have all used them as part of their marketing strategies. Stickers in unexpected places or on vehicles make people stop and take notice.

Flexible in size and placement, stickers are a cost-effective way to spread your brand’s image throughout a targeted location. Enlist a couple brand ambassadors to hand out stickers and place them in high traffic areas or wrap a vehicle in your brand’s image for ultimate exposure.

 

  1. Say, “I Wish You Were Here” with a Postcard

Creative, visual and easy to share, postcards an excellent way to get eyes on your brand.

Design and distribution are relatively affordable, compared to traditional letter campaigns. Since postcards arrive already “open” they make your message more noticeable.

The use of on-brand, eye-catching visuals will strengthen the design of your postcard. Including a bold yet intriguing call-to-action will further help to increase leads.

 

  1. Get Social Savvy

A creative social media campaign with eye-catching visuals, witty captions, and branded hashtags can easily be done when marketing on a budget.

You don’t need to hire a professional photographer, and an iPhone camera works well. Capture creative moments that highlight your brand’s culture and use an editing app such as Snapseed.

Capture emails or addresses from a social media campaign and be sure to follow up. Send an e-blast, personalized letters, or self-mailers with a catchy call-to-action.

 

Inexpensive Marketing Ideas for Your Audience

In the end, don’t be afraid of that “dare to be great” situation. Big ideas often come from interesting places, so take that “ah-hah!” moment and run with it.

Inexpensive marketing ideas should put more focus on creative ways to connect and engage with your audience on a personal level. Learn more about the costs and process of bringing your personalized marketing methods to life.

After all, they’re just a click, invite, or crazy stunt away from becoming your next customer.

5 Ways to Improve Your Direct Mail Marketing Campaign

Marketing

Is your direct mail marketing campaign not as strong as you hoped? Failing to proofread and follow up are two ways you could be killing your business. Did you know that the median household return on investment for direct mail marketing is 29%? Or that for every $167 direct mail marketers spend in the U.S., they sell $2095 in goods and service? If you’re not reaching those numbers, you’ll want to keep reading. Here’s a compiled list of methods to improve your campaign and boost traffic.

 

  1. Pre-Plan

Deciding what your goals are and how you’re going to achieve them are the essential first step. Your first goal is simple: determine a format. Here are a few examples:

  • Postcards – If you’re working with a lower budget, postcards are an affordable option and tend to be effective. This is a great tool to use, as an immediate call-to-action, to get prospects onto your website.
  • Letters – The industry standard letters are known to have the highest response rate. They include sales letters that are directly addressed to the individual prospect. Personalization is key.
  • Self-mailers – This method is similar to postcards in its affordability. Self-mailers can be sent without wrapping or any other protection.
  • Catalogs – Coming from a long history in the direct mail world, catalogs are the strongest (albeit, least affordable) option. They compile large quantities of products and offers for single customer browsing. There’s enough space to provide all buying information at their fingertips.

 

  1. Target the Ideal Customer

Your best results will come from sending your offers to a specific, niche audience. Here’s how.

Analyze Market Research

Review your initial goal and remind yourself what kind of customer you’re looking for. Then, dive into market research. Quantitative data consists of ratings and rankings. You’ll want to organize your findings for later reference. Alternatively, you’ll want to search for patterns and themes in qualitative data. Once you’re finished, compare your findings to the goals you wanted or expected. You’ll learn methodologies that work best for your particular industry and implement them into your direct mail marketing campaign.

 

  1. Pick a Better Mailing List Type

The mailing list type you choose is vital to the success of your campaign. Using your market research findings, you can find your most valuable prospects and pinpoint the best mailing type for them. There are three specific types you should consider:

  • Specialty List: identifies the target audience
  • Custom Mailing List: allows selection of customer criteria
  • Cloned List: allows you to find new customers similar to your best customers

 

  1. Be Different

Use your direct mail opportunity to show how you and your products are different (and better) from the competition. Be creative. Consider the color and design of your envelopes and match them with the offering. Understanding the psychology of color will help you better understand your creative potential in marketing. For example, black represents sophistication and is seen in almost all high-end campaigns.

 

  1. AIDA

Being one of the best-known marketing models, AIDA will ensure you make a profit. It stands for attention, interest, desire, and action. For direct mail marketing, you’ll need a quick message that grabs the prospect’s attention, tells them why they need it and provides a call-to-action for them to proceed.

 

Are You Ready For Your Next Big Direct Mail Marketing Campaign?

Study this list and be sure to implement it in your next campaign. Contact us if you have any further questions or concerns about our ideas. If you own a small business, we have a specific guide just for you.

How is Direct Mail an Effective Advertising Strategy?

Snail mail, as it’s affectionately called, may seem obsolete nowadays; but, that couldn’t be farther than the truth. Direct mail is still effective in gathering leads and converting them into customers. After all, there are still people out there that enjoy receiving mail and look forward to seeing the offers that await. In this guide, we’ll explore direct mail and see if it’s still an effective advertising strategy.

 

People Are Sick of Email

Decades ago, spam was known as a canned meat delicacy. Nowadays, it’s a broad term that describes unwanted emails. Every day, people get bombarded with special offers, coupons, and other emails they just end up ignoring. People treat direct mail differently. The average person checks their mail every day. That means people are more likely to use coupons and other special offers they receive through direct mail. The fact that many companies are switching over to an email marketing approach is actually good for your business. It means less competition.

 

You Can Get Creative

All the bells and whistles of email marketing may prove to be a headache for most people. Moving graphics, videos, and pop-ups don’t always get a good response. One of the things that makes direct mail an effective advertising strategy is the potential for creativity. You get to play around with fonts, colors, images, and even shapes. Unlike email advertising, you aren’t competing with every other site on the internet. It’s become second nature for people to ignore crazy online graphics or exit out of the email altogether. Direct mail is a tangible item that people can smell, hold, and feel. It might sound crazy, but that matters to people. When we think of coupons, we think of a piece of paper. A colorful piece of paper is a lot easier to remember than a coupon code. As a direct mail advertiser, you can make brochures, postcards, catalogs, and other forms of print media that grabs attention. Additionally, products like InDesign and other desktop publishing tools make it easy for advertisers to create direct mail campaigns.

 

It’s Easier to Track Your Campaign’s Performance

Google Analytics and other digital analytical systems were created to help advertisers track the performance of their marketing campaigns. Internet advertising is a numbers game. Sending an email out blindly into the internet isn’t very productive if you can’t see who opens it. Every advertiser knows that the more people see or interact with your content, the better your chances are of getting new customers. But, these digital analytical systems can be a bit confusing and hard to understand. You have to navigate open rates, bounce rates, landing page quality, etc. In fact, many companies require their digital advertisers to be certified in Google Adwords and Analytics.

 

ITI Direct Mail will Help You Create an Effective Advertising Strategy

Maybe your business has moved away from direct mail advertising and you realize that was a bad idea. Maybe your business has never used direct mail before and you want to give it a try. No matter the case, we’re here to help. We’re experts at direct mail marketing and we can help you with conception, strategy, and production. Contact us today to learn more about our services!

Why Your Business Should Use Postcards for Marketing

Print advertising is still a great way to advertise products and services and there is always ample opportunity to use your marketing dollars wisely. You can make the most of postcards for marketing by considering the following ways to use postcards efficiently to increase business. Everyone is putting all of their money in digital these days, which is exactly why you’re going to embrace print. While the rest of the crowd zigs, that’s the time to zag. Here’s why you need to go all-in on postcards for marketing and how to do it the right way.

 

Because the Opportunity is Ripe

Savvy marketers know that the time of death declaration on direct marketing campaigns was premature, and not even really in sight right now. The biggest reason is something none of us saw coming: Millennials. Data proves that Millennials love print. They absolutely relish the chance to get something in the mail, or visit a public library- two things older generations took for granted. They were born into a digital world and can close a pop-up ad or YouTube video ad with almost precognitive speed. They grew up on a steady diet of digital advertising, so postcards for marketing really connect with them. These cards are tangible. Millennials can actually hold these cards in their hands and they are far more likely to read it from front to back than someone in their 30’s.

 

Digital Methods to Boost Postcard Campaigns, Not Replace Them

When old school and new age advertising work in harmony the results can be truly amazing. Here are 3 important things to remember:

 

Don’t send traffic to an existing page

This is the biggest mistake people make when trying their hand out postcards for marketing. They either send the traffic from the postcard to their home page or an existing service page. This is wrong for two reasons. First of all, you can’t measure the performance of this campaign because you can’t separate the page’s normal traffic from traffic from the postcard. You can only assume any sites are from the campaign. The second issue is that this page has to match the exact same message, look, and feel like your postcard. If there is any disconnect people may think they’re in the wrong place and leave. If you’re promising free iPads to new accounts, you need a landing page that features that offer, front and center so there is no mistaking your audience can get what they came for right here.

 

Don’t Give Up After One Campaign

If one of your blogs performs poorly, you wouldn’t write off blogging as a whole, would you? Of course not. Like any other form of advertising, postcard campaigns need to be measured and tweaked to really show you their full potential. If a campaign underperforms, you would troubleshoot a lot of the same things you would question with a PPC campaign. Should you try an alternate headline? A more concise call-to-action? Maybe there is a problem with the landing page? These campaigns are effective, but not 100% turnkey. They need to be nurtured. So give them the same attention to detail and chance to succeed as you would your digital marketing campaigns. Your sales funnel will thank you!

 

We Can Help You Get More From Postcards for Marketing

Let us show you the impact that professionally printed postcards can have in today’s marketplace. You can start right now by clicking here to contact us.

5 Reasons to Use a Personalized Printing Service

Looking to represent your business in a professional way that will catch the attention of potential customers?

Did you know that 54% of consumers reported they want to receive mail from brands that interest them?

Direct mail can be an incredibly lucrative marketing channel for businesses.

Read on to learn 5 reasons to use a personalized printing service and how it can help your business.

 

  1. Make Your Business Stand Out

From customized envelopes and letterheads to brochures, flyers, and beyond, personalized printing can give a business a unique creative edge.

While some businesses choose to work with an in-house designer, employing the services of a professional printer can bring a needed outside perspective.

Whether your company is hanging flyers or mailing out coupons, having a creative edge will help you stand out from your competition.

 

  1. Reach a Wider Audience

As a part of a larger marketing campaign, printed materials can play a large role in helping you reach a larger audience.

For example, a new business could start by printing a lot of flyers for its opening event and placing them on local bulletin boards.

On the other hand, an established business could follow up with its customer base using personalized letters, special deals, and periodic coupons.

 

  1. Proven Direct Mailing Strategies

Many printing companies offer direct mail consulting services to help businesses improve their direct mail marketing.

A direct mail marketing campaign consists of the following elements:

  • An overview of the business, services, and objectives
  • Graphic design of the material
  • Audience targeting
  • Client approval
  • Printing
  • Packaging and shipping

Working with a printer will allow you to get the highest quality printed materials.

For a business that’s new to direct mailing, the company will help you take the next step to perfect your marketing.

With full-service direct mail marketing, you can take the guesswork out of finding addresses and sending targeted marketing materials.

A top-notch team will plan a strategy custom fit to help your business succeed.

 

  1. Designs that Evolve With Your Brand

When you use personalized printing services your marketing materials will grow with your brand.

As your brand develops and evolves, a printer will be able to bring your vision to life in your print advertising on a larger scale.

 

  1. Decrease Office Workload

Handling the process of branding, designing, printing, and direct mail fulfillment in-house can put a tremendous strain on an organization. This is especially true for small businesses.

By working with a professional printing service you can outsource these tasks, which will leave you and your staff more time and energy to focus on serving your customers to the highest degree.

 

Is Personalized Printing Right for Your Business?

These 5 reasons are just the beginning of how a personalized printing service can help with your print advertising and marketing.

Talk with a member of our team about how print advertising and direct mail marketing could help grow your business.

Ready to get started? Contact us and we’ll be ready to partner with you to make your brand shine.

4 Reasons Why You Should Commingle Mail

What Is Commingling Mail?

Commingling mail involves combining the mailings from multiple companies to get discounts from the U.S. Postal Service. These discounts are offered when a mass mailing includes at least 150 pieces of mail to the same zip code. If you’re sending mass mailings, but your totals don’t quite reach that minimum requirement of 150, commingling mail can save you money and provide other benefits.

Services that commingle mail sort the mail from several companies by zip code, bundle it by zip code and tag it with intelligent bar codes, and then deliver the bundled trays of mail. Commingling can even break the process down more specifically by sorting the mail by the actual individual addresses rather than just the zip code, delivering a bundled mail tray that follows the USPS delivery plan.

 

4 Reasons to Commingle Mail

  1. You Earn Discount Rates

The USPS sets bulk mailing rates based on the number of pieces being mailed. The greater the number of pieces, the more significant the discounts you can receive. If you aren’t generating enough mail in your business to take advantage of these discounts, which can be sizable, commingling is the answer.

Most commingling services offer a guaranteed price per piece, with everything included: The processing and bundling of the mail, the delivery to the USPS, and the actual postage. Heavier individual items (such as catalogs) will incur their own pricing, but will still beat the postage costs you would have to pay if you weren’t commingling.

  1. Your Mail Gets Delivered Faster

When you commingle mail, you skip several transportation steps in the mail delivery process, allowing your mailings to reach your customers faster. A national mailing normally takes up to 14 days from start to finish. Because commingling lets you skip the sorting steps and sends your mailings directly to your destination zip code, you can easily save four or even six days in that process. That puts your mailing in front of your customers in priority time.

  1. You Can Commingle Different Classes of Mail

When you’re mailing periodicals or catalogs, you incur greater costs due to the heavier weight of the individual items. Commingling is also available for these types of mailings, however, to help you save money.

  1. You Have Greater Options for Personalization

Once you start commingling mail, you have the opportunity to personalize mailings going to different zip codes. That greater personalization increases the chances that your recipients will read and respond, in turn increasing your return on investment for each mailing.

 

At LetterPrinting.net, we offer commingling services to help you reach your customers as cost-effectively as possible. Contact us to discuss how commingling could help you reach your marketing goals.

7 Benefits Of Creating A Company Brochure For Your Real Estate Firm

There are a lot of ways to market your business so that your customers not only know who you are, but what you do, and why. But choosing the right marketing strategies can be overwhelming and costly depending on what messages you intend to convey. You have to learn how to be subtle enough to project your business as one that is honorable but also relatable. That’s why a company brochure is the best way to market your business. Even in this newly developed technology-driven atmosphere, people still like something to hold in their hands. A brochure is a great way to provide specific information that your potential customers can use to better understand your business. In this article, we’re discussing the benefits of using a company brochure to market your real estate firm. Keep reading to learn more.

 

A Company Brochure Builds Trust

Make sure to include your company morals and/or values on your company brochure to help build and establish trust with your customers. Once they set their eyes on that piece of paper they should be able to see how dedicated you are. People like to see evidence of experience and accolades, too. Fill your brochures not only with the type of information that you want your customers to see but also what they want to see.

 

Focus On Distribution

Placing brochures in strategic locations throughout your town or city gives you an opportunity to reach more customers. Brochures are easy to distribute, just like a business card. Also, ask local businesses such as grocery markets and other community-driven spaces if you can place brochures for the taking somewhere conspicuous such as bulletin boards and waiting areas.

When distributing your brochures, you might also consider offering promotional marketing items like t-shirts and recyclable grocery bags. Giving away items will prompt people to be more interested in your brochures when they get home later. You can even distribute brochures in the mail. Use them as a direct mail marketing technique to get in front of your customers in their comfort zone.

 

 

 

A Company Brochure Conveys Critical Information

Brochures can hold a lot of information, especially if you create them in a pamphlet style with front and back pages that describe your products and services. You can get much more information in a company brochure than you can in a postcard or business card. Include pricing or other important details that the customer may have questions about. Make sure you display the company name and your name at the front of the brochure and it’s a good idea to include messages that indicate your level of service. Beyond that, you can fill your brochure up with enough information to provide your customer with all the details they need to make an educated decision about your firm.

 

Use Personalization

A company brochure is a great way to personalize your business. It’s also an opportunity to tell your customers why they need your product or service in an approachable manner. You’ll have one-on-one contact with your customer as they read your brochure, even if you’re not there. Brochures are also easy and quick reads so your customers won’t feel bogged down with information that appears overwhelming. It’s a great way to lead your customers to your website or other contact details at a more personalized level. Adding a personal touch should be a key design feature in your brochures.

 

It Establishes Authority

A company brochure can also help your business establish authority. You could use business cards or letterheads but a brochure conveys the message that you’re willing to invest in your customers. Many people expect printed materials from well-established firms and businesses. Established credibility adds value to your business.

 

Great For Promotions

A company brochure can easily double as a promotional tool to draw customers into your firm. Think about the competition and what they’re doing to ‘wow’ their clients. Take it a step further with a brochure that details your distinguishable characteristics. Developing a quality brochure can put you directly in front of your customer while creating awareness about your business. Think about including something special in your brochures such as discounts or free items. These items will attract the customer to you so you can further explain details of your promotion and other business.

 

Cost Effective

One of the greatest benefits of using a company brochure to market your business is the fact that it’s completely cost-effective. You can have brochures designed and printed within just about any budget. And, if you buy in bulk it could be even less expensive. Besides saving money on marketing costs, you’ll also save time, which is money, of course. You’ll be able to share your brochures directly with customers that provide succinct details about your products and services. This can save time later when the customer has questions because there is a reference point from which to start from.

 

Creating Your Company Brochure

Creating a company brochure for your real estate business is an easy way to target customers before and after a sales pitch. You can use the brochure to answer common questions and mention products and services that you offer. It’s a good way to get your contact information in front of your customers, too. Make sure to include a unique and catchy design that will attract the eye with a projection of your unique selling points. Use only pertinent and concise information that the reader can use to determine if your products and services are right for them. Don’t forget a call to action that should be bold and bright enough to find easily on the page.

When you’re ready to create awesome company brochures for your real estate firm, contact us. We have professionals dedicated to marketing and marketing materials.

What Are The Benefits Of Using Mail Merge Services?

Direct mail marketing campaigns can be time consuming, but there is a way to increase efficiency. Read here to learn the benefits of using mail merge services.

 

Few things can ruin a potential connection faster than sending out an impersonal form letter. If you want to make a great impression on your contacts, without spending a ton of time and money, mail merge services are the answer.

Contrary to popular belief, direct mail is still an extremely effective marketing tactic. Research shows email typically receives a response rate of about 0.12%, while direct mail still gets a whopping 4.4% response rate. Understanding how mail merge services work is the key to your direct mailing success.

 

What is a Mail Merge?

Mail merge is essentially a program that pulls specific fields from your contact database and merges them into a template.

Merging gives your communications a personal touch. It makes each letter appear to be specifically created for the recipient.

 

Benefits of Using a Mail Merge

Personalization is one of the most important elements of direct mail marketing success. Mail merge makes it fast and easy. Here are just a few more benefits of mail merges.

 

Flexibility

Mail merge can be used for letters, envelopes, labels, postcards, and more. Your mail merge templates can include custom colors, graphics, and typography.

Some services even offer fonts that mimic your own handwriting. When using professional mail merge services, your options are almost endless.

Conditional Options

Conditional options are an advanced mail merge set-up. They allow for even further customization of your mailing campaign. These instructions tell the program to treat certain data fields differently depending on the conditions you specify.

If your business has multiple branches, conditional options can help. It allows you to include the correct branch address on certain mailings. This can save you money by combining multiple projects into one larger batch.

 

Cost Savings

Mail merge can save you from having to purchase expensive letterhead. Instead, you can create templates and print them off as needed.

 

Why Use a Professional Mail Merge Service?

Although it’s possible to design your own mail merge templates, the process can be complicated. A professional mail merge services provider can quickly create and merge your templates, saving you a lot of time and frustration.

Keeping your bulk mailing in-house is usually not your best option. You and your employees are far too busy to spend all day folding letters, stuffing and sealing envelopes, adding stamps, and taking trips to the post office. Outsourcing non-critical tasks like this will save you time and money, allowing you to focus on the things you do best.

 

Are You Ready to Experience the Benefits of Mail Merge Services?

At ITI Direct mail, we offer mail-merged letter printing with handwritten fonts. We also check your mailing lists against the National Change of Address database (NCOA) and offer mail tracking services

Our services don’t stop with mailings. We also provide flyers and brochures, business cards, postcards, and more. Contact us today to learn more about how we can help you grow your business.