There is a feeling that comes over you when you receive an envelope that has a handwritten font. Something about the familiarity sets it apart from the pile of bills that gather in your other hand. It’s comforting to think the envelope contains a well thought out message as opposed to yet another piece of junk mail.
Marketing fonts can have influence in which envelopes are opened when someone receives mail. Instead of a font that looks like there was no care or thought put into a message, handwriting fonts give the opposite feeling.
The next time you’re sending out documentation or any other paperwork, it’s time to consider those font options. Never put much thought into types of fonts before? Let’s take an in-depth look at the reasons you should carefully consider your fonts.
1. More Likely to Be Opened
When you choose to go with font envelopes rather than the typical font options, your documents are more likely opened. Your intended audience is much more appealing by the thought of receiving something that looks thoughtful and handwritten than it would be another bill. The font on the envelope can make a big difference.
2. Handwriting Script Varies
The individualized touch you can put in when picking out a handwritten script says volumes. It makes it feel like you care about what your mail looks like and you show that you want it to appeal to your audience. There’s more effort put into personalization with types of fonts when you don’t use something generic.
3. Less Taxing Than Actual Handwriting
You don’t have the time to handwrite all of the envelopes yourself. This way you still get that handwritten feeling. Yet you don’t have to put the time and energy into addressing every single one of them.
4. Sets Your Envelopes Apart
Your messages have a different feeling. They seem much more personal, and they give your audience something of intrigue. Your letters have a much better chance of not being tossed in with junk mail when you use handwriting fonts.
Your correspondence is easier to find when the formatting of the envelope does not resemble something impersonal such as a bill.
5. Possibility of Personalization
There are plenty of handwriting fonts to choose from. Your addresses don’t have to be the same as every other envelope. You can get creative with how your mail is sent to clients and addressed to the receiver.
Carefully Select Your Marketing Fonts
When it comes to sending out mail for your business, make your audience feel like your messages are personal. Choose wisely when picking your marketing fonts. A handwriting font can be the difference between your documents gaining traction or being tossed out.
Looking for more advice when it comes to your printing process? Let us know what we can do for you to make those papers stand out better and get your audience to respond to your business faster.