A Guide to Effective Charity Marketing

There are over 1.54 million charitable organizations in the United States – that means there is a lot of charity marketing going on!

So how do you make your charity stand out? What is the most effective marketing strategy?

Read on to learn more!


Start With the End in Mind

You may have heard this many times before, but not really understood what it means. When this is said, especially in terms of marketing, you need to think about where you want to be.

To do that, you have to set goals. For instance, think about:

    • How many people do you want to attend a certain event
    • How much money do you want to have raised by X date
    • How many sponsors do you expect to have by the end of the year

With these questions, you can set the right goals.


Make It Personal

One of the best things about charity marketing is that if you make it personal, it hits home for a lot more people.

For instance, if someone has been affected by cancer, they are more likely to donate to a charity that raises money for cancer research. If someone lost someone due to drunk driving, they are more likely to do something with a charity that has to do with preventing drunk driving.

With that in mind, making it personal is important. But how?


Send Direct Mail for Nonprofits

One of the best ways to make it personal is to send mail directly to a person…and not email, we’re talking about direct postcard mail.

When you do this, consider custom postcard printing to really speak to the person you are addressing. By making it more custom, it will not look like junk mail. That way, the receiver will read the mail rather than tossing it in the trash right away.

Even better, take it a step further and use a printing service that offers handwritten font printing services. This personalizes the marketing efforts further.


Buy In Bulk

By buying in bulk, we mean making purchases in bulk rather than a few things at a time. You can save your organization a lot of money in this way, so it is a more economical marketing tactic.

This goes for everything such as:

    • Branded merchandise for events
    • Promotional items
    • Marketing flyers, postcards, print-offs, etc.
    • Business cards
    • Pamphlets

Everything should be bought in bulk. If you are a charitable organization, you most likely won’t be giving up on your why anytime soon, which means these marketing materials will be usable forever.


Charity Marketing: Do It Right

When it comes to charity marketing, you want to do it right. And the best way to do that is to make it effective and personal by setting the right goals.

If you are ready to get the most personable direct mail to send to people to raise money, then contact us at i.t.i.! We specialize in specialized printing to get you the results you want!

Brochure vs Pamphlet: What’s the Difference?

Did you know that the most expensive advertising campaign of all time cost Chanel $33 million in total? In fact, it cost $3 million just for Nicole Kidman to appear in one of their advertisements. Of course, most companies do not run with this type of budget.

However, choosing the right form of advertising is essential. Many business owners have trouble defining the differences between a brochure vs pamphlet. Understanding these nuances will help ensure that you make the right decision.

Let’s take a look at everything you need to know in order to get started on the right track.


The Purpose of Brochures

A brochure is a type of advertisement that is generally created using high-quality paper stock.

They are usually printed in full color on both sides and then folded into thirds or fourths. Brochures tend to be larger than pamphlets and usually have more detailed information about a product or service.


The Purpose of Pamphlets

Pamphlets, on the other hand, are typically printed on lower-quality paper stock.

They are usually only printed in black and white on one or two sides. Pamphlets are smaller than brochures and usually have less detailed information about a product or service.


Brochure Types

There are three main types of brochures: bi-fold, tri-fold, and z-fold. A bi-fold brochure is the most common type of brochure.

It is printed on a single sheet of paper that is then folded in half. A tri-fold brochure is printed on a single sheet of paper that is then folded into thirds. Z-fold brochures are printed on a single sheet of paper that is then folded into fourths.

Choosing the right brochure folds will go a long way toward getting the results you want.


Pamphlet Types

Pamphlets come in two main types: single-sheet and multi-sheet. As you can probably guess, single-sheet pamphlets are printed on a single sheet of paper.

Multi-sheet pamphlets are printed on multiple sheets of paper that are then stapled together.


Choosing Which Is Best

Now that we’ve taken a look at the difference between brochures and pamphlets, it’s time to determine how to choose the best one.

When deciding, consider the overall purpose of your project.

If you want to provide potential customers with in-depth information about your product or service, a brochure is the best choice. However, if you simply want to raise awareness or generate leads, a pamphlet may be the better option.

Additionally, take into account the budget you have allocated for your project. Brochures tend to be more expensive to produce than pamphlets. If cost is a major concern, a pamphlet may be the better choice.

Finally, consider the timeline for your project. Brochures generally take longer to produce than pamphlets. If time is of the essence, a pamphlet may be the best way to go.


Brochure vs Pamphlet Doesn’t Have to Be Complicated

Although the differences between a brochure vs pamphlet might seem difficult to understand at first, it’s much easier than people think. Keep the above tips in mind when moving forward so you can avoid mistakes.

Our printing services are highly customizable and ensure that you can bring your vision to life. We work with businesses of all sizes to help them reach their goals, especially when it comes to developing the perfect marketing collateral.

Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.

The Best Handwriting Fonts to Personalize Your Brand

Did you know that there are over 600,000 new businesses across the United States each year? However, many of these companies don’t have staying power in their industries.

Oftentimes, this is due to a lack of proper branding. Using the right font for your business is essential when it comes to giving off the right impression. For this reason, many companies choose to use handwritten fonts to help personalize their brand.

Not quite sure where to start? Let’s take a quick look at how you can find the best handwriting fonts for you.


Bold Minimalist

As you might guess, using a bold, minimalist font can help your brand stand out. This style is perfect for those who want to make a strong statement without being too loud.

It also works well when you want to add a touch of personality to your brand.


Dots and Lines

If you want your handwriting font to have more personality, consider using a dotted or lined design.

This can add fun and interest to your text without being too overwhelming. Although not quite as traditional as some of the other options on this list, these fonts can still be used in various ways to boost your brand.


Cursive Fonts

For a more classic look, consider using a cursive handwriting font. This style is perfect for formal or professional applications. It can also add a touch of elegance to your brand. If you want your text to flow smoothly, consider using a font with ligatures.


Script Fonts

If you’re looking for something more unique, try using a script handwriting font. This style is perfect for those who want to add a bit of personality to their brand.

It can also be used to create a more vintage or rustic feel. Just be sure to use it sparingly, so it doesn’t overwhelm your text.


Thin and Wispy

If you want your handwriting font to be delicate and romantic, consider using a thin and wispy style. This is perfect for those who want to add a touch of femininity to their brand.

Avoid using too much of this style, as it can quickly become overwhelming.


Why Does Font Choice Matter When Printing?

The font you use you go a long way when it comes to showcasing the personality of your brand.

Using low-quality fonts will lead to low-quality results, which could then affect the reputation your company has with its customers.

This is also why it is so important to work with a professional. They have all the skills and resources needed to ensure that you meet your printing goals.

Take this into consideration so you can reach the goals you have for your brand.


Finding the Best Handwriting Fonts Doesn’t Have to Be Complicated

Incorporating finding the best handwriting fonts might seem complex, but it’s easier than you might expect it to be. Keep the above guidelines in mind so you can avoid problems you may have otherwise dealt with.

We are proud to offer high-quality printing services for our clients that can help ensure your marketing collateral meets your needs. This process is highly flexible, and we are willing to collaborate with you to find the perfect solution.

Looking for more info about how we can help? Be sure to reach out to us today to see what we can do!