Your Ultimate 2020 Guide to Postcard Marketing

Your Ultimate 2020 Guide to Postcard Marketing

Did you know that 70 percent of Americans reported that they think that mail is more personal than the internet? That is a great statistic for the positives of postcard marketing.

Can you pull off postcard marketing like a pro in 2020? With a little help from the professionals, you definitely can. Here’s your guide on how to entice your future customers with a simply tasteful postcard marketing campaign.

Postcards are Easy to Read

A postcard is a great direct mail marketing tactic because they are so easy to read. When a potential customer opens their mailbox and sees your postcard, they automatically see the branding, the offer, or other important marketing information. Make your postcard easy to read right out of the mailbox.

Less is more when it comes to postcard marketing. Keep your direct mail copy simple and to the point. This will help your messaging stand out amongst the clutter of other pieces of marketing mail your customers will likely be receiving.

Postcard Marketing is Cost-Effective

Postcard marketing is a very cost-effective form of direct mail. A postcard just needs one piece of paper, print on 2 sides, and a stamp. Other forms of direct mail need envelopes, multiple pages printed, or even multiple stamps. Direct mail with a postcard is simple and cost-effective. 

USPS also offers some bulk marketing mail discounts. If you meet the minimum mailing quantity of 200 pieces or 50 pounds then you may qualify for the bulk rate. It’s a great idea to take advantage of bulk mail savings. 

Marketing Postcards Stand Out

In postcard marketing, your postcard should stand out with a beautiful and compelling design. You should work with a designer or use a postcard marketing template to create a professional direct mail product. 

In your design be sure to include your company’s branding, logo, and essential information such as your address or website. It’s a good idea to make your postcard stand out, but don’t overdo it. You want your postcard to be inviting to a potential customer, not push them away. 

Use a Compelling Offer on Your Postcard

Before you send out your postcards, you need to determine a few things. What are you offering in your direct mailer? Will you be giving an exclusive mail offer?

It’s a good idea to include a compelling offer on your postcard to entice your customers to take action. Examples of an offer may include:

  • Announcing a sale
  • Including a coupon
  • Giving exclusive offers or discounts

Remember to include a call to action on your postcard. This will help direct the consumer to take a specific action after receiving your marketing collateral in the mail. 

Start Postcard Marketing Today

Now that you know how to entice customers in 2020 with your postcard marketing it is time to get started. If you’d like help creating the best postcards for your marketing needs, contact us today to sign, seal, and deliver your first postcard marketing campaign.

5 Advertising Trends for 2020

5 Advertising Trends for 2020
2020 Advertising Trends

With over $163 billion spent by the top 200 U.S. advertisers alone during 2018, there’s no question it’s a vital aspect of any successful business plan. But with constant changes in technology and social media, how can your business ever hope to stay on top of all the latest advertising trends? Some trends are more effective than others, but we’ve put together a list of some of the top 5 advertising trends you don’t want to overlook in 2020.

1. Shoppable Social Posting

Sure, social media has been used for advertising purposes since the advent of MySpace, but now many companies are implementing what is known as the “shoppable post.” Basically, social media developers are making it easier for stores and businesses to allow customers to make purchases directly through a social media post. Fewer click-throughs to a shopping cart mean more purchases made. It’s a win-win for business owners and shoppers.

2. Direct Mail Campaigns

Even with the advent of Instagram, TikTok, and the like, you may be surprised to learn that direct mail campaigns are still some of the most effective for many business models. In particular, direct mail campaigns are known for being up to 70% more memorable to potential customers who encounter them than a digital message. So, if you’re advertising a sale, offering a coupon, requesting donations, or almost anything, a quality direct mail campaign is still a successful advertising method.

3. Live Video Content

If you thought video content was one of the best types of digital content out there, it’s time to take it a step further and up your live video game. While video content is broadly used and known the be great at garnering engagement from viewers, live video can captivate your audience and keep them watching for up to 3 times longer!  Just think what messaging you could get across with that much time added…

4. Interactive Ads

We’ve all seen the polls, quizzes and “What would your Viking name be?” kind of posts on social media. You may laugh them on and keep scrolling, but there’s a reason they keep popping up. They are nearly impossible to resist engaging with. Interactive social content, ads, and digital content, in general, is a great way to draw attention to your message and captivate viewers longer. Giving your target audience something to think about, interact with, or respond to increases their exposure to your brand. It’s also one of the more shareable types of content out there. This means your audience pool is far more likely to grow when you use an interactive ad campaign.

5. Live Messaging

Today’s world is all about instant gratification. That means being able to get answers to your questions about a brand or product is expected by most consumers. Because of this mentality, live messaging and chatbots are becoming more and more popular for company websites and social platforms. If you’re unable to solve problems or answer questions for customers almost immediately, they will likely move on. Live messaging is, (in most cases), a free solution to this marketing need.

Keeping Up with Advertising Trends

Some advertising trends come and go but being able to look ahead and see the direction your own target audience is headed will help you select the most effective methods for your business. If classic, effective advertising methods are what you’re looking for, browse our services and see how direct mail advertising is an asset to the growth of your business.

Writing Letters for Your Customers? 5 Scripts for Handwritten Notes

On an average day, any one customer can interact with dozens of companies. Between the apps they use and the places they visit, there are many different companies trying to get the attention of the average customer. How do you stand out from the crowd? The answer to your problems could lie within handwritten notes. Handwritten notes are creative, elegant, and personal. Interested in seeing what kind of handwritten craft you can manage? We have some examples down below. 

Writing Letters for Your Customers? 5 Scripts for Handwritten Notes

The Basics of Handwritten Notes

All text on handwritten notes should  be handwritten. From the address  on the envelope to the letter itself. You want this to show the reader the effort you are putting forth. Machine printed letters can give the reader an impersonal feeling. Personalized stationery can help. Secondly, keep the greeting and closing relaxed and sincere. Instead of hello, try hey. Instead of sincerely, try best or warm regards. The last thing to remember is to keep it as personal as possible. This means using personal names as much as you can. Writing to a business? Find out the manager’s name who you are directing the letter  to.

  • 1. The “Answering a Sales Question” Script

When a customer, prospective or otherwise, contacts you about an important question about your product or service, it helps them feel wanted to respond with more than help. A letter for this could read, “Thank you so much for getting in touch with us. We hope we answered your question fully and I hope you are eager to contact us again in the future. We appreciate you as a customer.” You can tweak this for answering a problem or an issue that is still in the process of resolution.

  • 2. The “Welcome Aboard!” Script

New customers are always a fantastic time! You want to always put your best foot forward, and that means a welcoming and sincere handwritten note. A letter for this could read, “It is an honor to have you aboard [NAME]! We are brimming with excitement for you to join us and hope this partnership excites you as much as it does us.” Be careful with seeming too eager, but don’t hold back from expressing sincere happiness.

  • 3. The “Thank You Resolution” Script

Whether it is a resolution of a complaint or a great success of a transaction, you want to celebrate milestones in your relationships with your customers. A letter for this could read, “We thank you so much for working with us. Your support and concerns have strengthened us as a company. We hope this experience has improved your status as a customer!”

  • 4. The “Special Occasion” Script

There are plenty of moments that deserve a bit of celebrating. Whether it is the joy of the holidays or a specific anniversary, a quality note can bring a bit of extra cheer to the moment. A letter for this could read, “Happy [SPECIAL OCCASION]! The celebrations have been warm and happy because of dear customers like you. We hope you are enjoying yourself as well.” If you are very in touch with your customers, you can even do this for special events in their lives, like birthdays.

  • 5. The “Saying Hi” Script

Writing a handwritten note for special occasions or specific events is easy. It can feel like another step in the process. What can stand out the most is a random greeting from you to your customers. A letter for this could read, “We all here at [COMPANY NAME] are happy to have you with us as we push forward day after day. It is customers like you, [NAME] that make it all worthwhile. Thank you for being with us!”

Marketing with A Handwritten Flourish

Handwritten notes are a unique spin on getting in touch with your customers. The surprise at getting such a personal touch will make you memorable at the very least. Making sure you get the right dose of personalization can be tough. We here at ITI direct mail are happy to guide you through every step of the way. Contact us today for more information!