Snail Mail Marketing: Why Print Advertising Matters in The Email Era

Snail Mail Marketing: Why Print Advertising Matters in The Email Era

Looking for new ways to get exposure for your business? Despite the fact that we are in a digital age and around $100 billion was spent on digital marketing in 2018, print is not dead. In fact, many successful businesses consider print necessary. You should too! Still on the fence about print advertising? Keep reading below for why you should still be using snail mail.

 

Appeals to the Senses

People see online ads and that’s it. When you send out advertisements in the mail, the items can be seen, but also touched. Tangible items can create a sense of luxury that online ads can’t do. Brochures and business cards can be easily handed out and stowed in bags and purses. Using different paper thickness will allow your advertising to stand out.

 

Multi-faceted Marketing

Successful marketing campaigns are not one note. Digital marketing and print are not competing mediums. In fact, using both digital and print mediums tend to lead to the most success. You can bring the offline world online by using QR codes, dedicated hashtags, and trackable URLs to boost the effectiveness of your print and digital campaigns.

 

Print Advertising Materials are Saved

All it takes to delete an email is one click. A print mailer has to be handled at least for a few seconds before someone makes a decision about it. Work to make your print materials valuable. You could consider offering a quarterly newsletter to update your customers on sales and any big changes with your business.

 

Build Trust

People are flooded with more online ads now than ever. Sometimes they go unnoticed because they are assumed to be spam. Other times people don’t click on ads for fear of a computer virus. Print materials don’t have these issues. While space is limited with online ads, you can illustrate your business’s selling points in detail with print materials. Just remember to ensure your branding is consistent across the digital and print domains.

 

Increase Engagement

One final reason to use print advertisements is the engagement it garners. Digital mediums often aren’t engaging or attention-grabbing. How often are you scrolling through Facebook or Instagram while cooking or talking to your friends? People tend to focus more on print material. While clicking a link on Facebook or opening an email takes very little effort, there are more psychological steps involved in responding to a print or mailer ad. With this in mind, you can see how print advertisements can lead to more engaged and qualified prospects. So if you’re looking to increase the quality of your leads, print marketing can help bolster your success.

 

Time to Watch Snail Mail Keep Winning

It should now be clear how useful print advertising can be for any business. Ready to harness the power of snail mail, but have a few more questions? Interested in what we could do for your business? Be sure to contact us. We would love to help!

From the Bottom of Your Heart: 4 Secrets to Crafting the Perfect Thank You Letter to Your Customer

From the Bottom of Your Heart: 4 Secrets to Crafting the Perfect Thank You Letter to Your CustomerAccording to the Harvard Business Review, acquiring a new customer is between five and twenty five times more expensive than retaining a loyal customer. To keep customers coming back for more, it’s important that businesses step up and do everything they can to make their customers feel appreciated. That begins with one of the oldest, yet most effective tools of the trade: A thank you letter. The right letter shows a customer that they’re more than a sale — they’re valued. But writing a great letter requires more than a generic letter and a signature. Companies need to mean it from the heart. Here are four tips for writing a professional and effective thank you letter that customers will cherish.

 

Keep It Classic

Most people reading this likely have the same question: Why not send an email, instead? Though it’s true that email is faster, it’s also more impersonal, so the message will lose its impact. A handwritten note on custom stationary shows that time, thought, and care went into crafting a message to the customer. Having a physical object to hold and read makes the appreciation more ‘real’ in a sense, whereas an email is likely to get lost in a customer’s inbox. Few people smile upon receiving an email. But seeing a hand-addressed envelope is sure to brighten a customer’s day.

 

Make It Personal

When crafting thank you letters, businesses should aim to keep the message as personal and specific as possible. A generic note is a piece of clutter — not a show of appreciation. But a handwritten, customized letter lets a customer know they’re valuable enough to spend time and effort on. Though the letter itself doesn’t need to overstay its welcome, it should feature as many details specific to the purchase as possible.

 

Follow a Format

Those who aren’t sure how to write a thank you letter will be happy to know that there’s a basic format to keep things simple. The process is as follows:

Introduction

The intro should be a quick, simple greeting. Remember, keep it professional. Use their title (Mr., Ms., Mrs.) or ‘Dear…’ to get started.

Body

Kick the body off with ‘Thank you for…’ and then go into more detail. Remember, the more detailed included, the more special the customer will feel.

Conclusion

When it’s time to wrap up the formal thank you letter, always mention future contact. Tell the customer you hope to see them in the future or encourage them to reach out with questions should they have any. Then, sign your name and add the company’s name. It’s that easy!

 

Follow-Up Fast

The sooner thank you letters are mailed, the better. Not only is a near-immediate follow-up a great way to express appreciation, but it keeps a company in the customers’ mind. The general protocol is to send the letter between one and two business days, though in some cases up to a week is acceptable.

 

Craft the Perfect Thank You Letter Every Time with These Tips

A thank you letter is still the best way to show a customer that they matter to your business. Use these tips to improve customer satisfaction and help retain your base. Get in touch to learn how your business can benefit from custom printed stationary and direct mail services.

Everything You Need to Know About Creating a Business Information Brochure

Everything You Need to Know About Creating a Business Information BrochureThe average small business spends around $400 a month on marketing. Choosing the right marketing methods is not nearly as easy as you may think. One of the biggest misconceptions most business owners have is that print marketing is ineffective. While digital advertising is by far the most popular marketing method, passing out an appealing brochure can also be effective. Most new business owners like to produce information brochures to hand out to consumers. These brochures generally detail the products or services a business offers and give the reader background on the experience a company has. Read below to find out more on how to design a great information brochure for your business.

 

Your Information Brochure Should Include a Great Headline

The first thing a person will notice about your information flyer is the headline on the outside. This is why you must work on creating a title which is engaging and informative. Some business owners make the mistake of simply putting their company name on the outside of their brochure. Often, this will fail to grab a person’s attention. Your headline needs to encapsulate what you are offering the reader. Letting all the members of your team weigh in on this important decision can help you find the right fit.

 

Don’t Forget to Include Basic Information

One of the biggest mistakes most business owners make when designing an information brochure is forgetting to add basic information. In some cases, a business owner will get so involved in how their brochure looks, they forget to provide contact information to the reader. Failing to put this basic information in your brochure will make it difficult for a reader to reach out to your company. Before having your brochure printed, you need to let a few people read over it to ensure these mistakes have not been made.

 

Too Much Information Can Overwhelm the Reader

While you want to include a great deal of information about your company in a brochure, you need to avoid overdoing it. Listing too much information in the brochure can overwhelm and even confuse the reader. Leaving a few things out of the brochure gives the reader more of a reason to reach out to you via phone or email. Usually, allowing a content writer to develop the text in your brochure is a good idea. These professionals can capture your company’s voice and inform the reader with ease.

 

An Effective Call to Action

Moving the reader of your brochure further down your sales funnel should be priority number one. The best way to do this is by including an effective call to action. In essence, a call to action is a conclusion paragraph providing readers with information about what action you want them to take next. Generally, a call to action will encourage the reader to call your company or reach out via social media.

 

Finding the Right Brochure Printing Professionals

While there are many software programs allowing you to print your own brochures, they can be confusing to use. Instead of producing a less than stellar information brochure due to your lack of experience, you should let professionals handle this work for you. Are you looking for a reputable brochure printer? If so, be sure to contact us to find out more about the affordable products and services we offer.