There are almost 32 million small businesses in the United States. What’s a good way to make yours stand out?As it turns out, there are almost as many opinions as there are business owners. Many of them simply aren’t sure how to approach marketing for small businesses. Too often, they try ineffective strategies that end up costing money with little return.
However, there are some tried-and-true ways to make the most of your marketing efforts. In this article, we’ll go over some of the most powerful strategies for small businesses to try. Keep reading to learn more.
Know Who Your Target Audience Is
Too many businesses get started without having a clear idea of who they’re trying to target. As you might imagine, small business marketing is impossible without knowing who your ideal customer is.
To identify your target audience, you might research your competition, develop buyer personas, or survey your existing customers.
Build an Email List
Building email lists is a powerful form of online marketing for small businesses and big corporations alike. Even if your audience is small, having a way to reach them with relevant information and offers can boost sales significantly.
Give Influencer Marketing a Try
Influencer marketing means paying someone with a social media audience to recommend your product or business to their followers. It’s a great way to leverage a popular person’s credibility and appeal.
You don’t need to have a big marketing budget to use influencer marketing. Many influencers have relatively small audiences and will accept cheap sponsorship deals, but you can still reach a few thousand new people through them.
Leverage the Power of Print Marketing
Most marketing blogs tend to focus on digital marketing for small businesses. After all, it’s the digital age, and many people are enamored with what computers and the internet have done to change business marketing.
It’s true that online marketing can be very efficient and effective. But small local businesses have the unique advantage of being places people can leave their homes and visit.
To many customers, that local, in-person connection is what makes shopping at small businesses great.
One way to emphasize this real-world connection to your audience is to leverage print marketing. When you’re online, every ad and email blend in with all the others. But when a beautiful postcard comes in the mail, you take notice.
Direct mail can be a terrific way to make your small business stand out and remind people that you’re just a short drive away from them.
Make Marketing for Small Businesses a Priority
By now, you know how to make the most of marketing for small businesses. The next question is: where should you go from here?
The answer will depend on your target audience and what you’re trying to sell. To reach local customers, one of the best strategies to try is direct mail.
And that’s something we can help with. Here at i.t.i. Direct Mail, we specialize in running direct mail campaigns on behalf of our clients with marketing letters that don’t look like junk mail. To learn more and get started, get in touch today.