A stunning 99% of marketers agree on one simple fact: personal messages improve customer relationships. Furthermore, as anyone in business will tell you, customer relationships drive sales.
The good news is that messages, relationships, and sales can all be improved through a mail merge. This service allows you to tailor your messaging to specific customers in a quick, easy, and affordable way.
Mail merge uses customer information from your company database to create a valuable template. That template, in turn, can be used to create personalized messages that speak to the unique needs of each one of your customers.
Mail merge services can help everyone from marketers reaching new customers to charities touching base with old donors.
Read on for a quick but comprehensive mail merge guide.
Reduces Your Costs
If you’re running a direct mail campaign, one of the biggest expenses comes with ordering a large number of letterheads. Often, these letterheads get stowed away until they’re needed.
Rather than paying upfront for bulk orders and worrying about safe storage, mail merge allows you to create multiple templates that only get printed when you’re ready to use them.
Saves You Time
Marketing campaigns – especially ones based on personalization – take a long time to design and execute to perfection. Using a mail merge service can reduce that time in two main ways.
The first is by using a custom template to make personal messaging a breeze. You don’t have to spend as much time worrying about making this personalized.
The second is by outsourcing time-draining tasks to others. For example, instead of spending hours folding letters and sticking stamps, you can free up your time by hiring a professional mail merge service to take care of it.
Customize Your Design
When it comes to creating personalized messages, designing the right look is as important as using the right words. A mail merge service allows you to do just that by customizing your design.
This can mean everything from choosing the best colors and designing the right graphics to using handwritten fonts that add an extra layer of personalization.
Personalize Your Message
When customers receive personalized messages in their mailboxes, they’re highly likely to open and act upon them. In fact, a light personal touch such as adding a name can increase response rates by 135%.
Since mail merge uses customer information to create its templates, you can craft personalized messages that go far beyond a simple name. You can also include their specific likes, needs, and pain points.
Reap the Rewards of a Mail Merge Service
Mail merge can grow your business through tailor-made messaging that is effective, affordable, and hard to resist. It should be a key part of any modern marketing campaign—especially those of the direct mail marketing variety.
If you’re ready to boost sales with custom messaging in the mail, contact us today for a free (and personal) quote.