How to Create An Effective Direct Mail Marketing Campaign

direct mailWould you like to increase the number of people who visit your business or store by nearly 25%? Believe it or not, those kinds of numbers don’t come from blog posts, e-newsletters, or branded video content. Instead, they come from direct mail marketing. But what does it take to create the best direct mail campaigns? When you’re ready to master mail marketing, increase your opening rate, and watch your profits rise as a result, read on to find out.

 

Make it Personal

When you get sent one of the 848 pieces of junk mail you receive a year, we’re willing to bet that you toss it in the trash without bothering to open it- nine times out of ten. And we can’t say we blame you! After all, a letter addressed to “Resident” or “Homeowner” in that tell-tale mass mailing typeface doesn’t exactly make you feel valued as a customer. That is why one of the most effective direct mail marketing ideas is to focus creating well-designed, personalized envelopes that look completely different than standard junk mail. If possible, go for a handwritten font or hand-address your own envelopes. Address them (both on the outside of the envelope and in your greeting) to the first name of the recipient. Including a person’s name on the envelope can boost open rates by a whopping 135%. Even consider printing cancellation marks on your envelopes to make things look more personalized.

 

Keep in on-Brand

If you want to use direct mail marketing, then you need to ensure that everything from the type of letterhead you print your mail pieces on to the colors and photos you include is on-brand. The goal here is to build brand recognition while also creating consistency within your overall marketing strategy. For example, consider printing your logo at the top of your stationery or letterhead. Decide if a postcard is the right fit for your brand, or if a mailing a flyer is the better move. Even take a look at the font you’re using in the direct mailing campaign. Is it similar to the one you use on your website, in catalogs, and in other print and digital marketing campaigns? Finally, make sure that you’re sending your mailings out to your target market. Consider investing in lead lists and databases to connect with the people most likely to work with you.

 

Get Expert Help with Mail Marketing

Last, but not least, if you want to make your next mail marketing campaign as effective as possible, consider working with a professional direct mail marketing company. Sure, you could hand address those envelopes on your own, spend hours playing around with the right template, and attempt to snap an eye-catching image with your iPhone camera. But do you really want to spend your time and money during the work day that way — and run the risk of creating a less-than-perfect campaign? We didn’t think so. Work with a professional to save on the costs of printing, get access to unique and branded templates, and everything else you need to improve your direct mail strategy.

An Expert’s Guide to Compelling, Eye-Catching Brochure Design

While people are increasingly looking at the internet for company services information, three out of four organizations still consider a brochure to be a valuable source of marketing. A well put together brochure can be the perfect way to give clients key information about your products and services. But brochure design is also easy to get wrong. We’ve put together this simple guide on how to design an eye-catching brochure that will compel your target clientele to reach out. Read on to learn more.

 

Essential Tips for Brochure Design

Why Do You Need a Brochure?

The first question that you need to ask is why you need a brochure. What is it that you are hoping to get across to your potential customers? Being very clear about what you need this brochure to achieve will help you come up with the ideal brochure design to apply.

Designers often quote Frank Lloyd Write by saying ‘Form follows function.’ What this means is that every decision you make should revolve around what you need the brochure to do. For example, designing a brochure for a new product launch requires different factors and decision making as compared to designing for a whole line catalog.

 

Think about the Reader

To create a really engaging brochure, you need to think about who the reader will be. Once you have demographic information about your client base, or once you have identified who your target client is, then you can formulate ideas on how to create a brochure that will appeal to them.

This isn’t just an aesthetic question. Yes, you want to make your brochure visually appealing to your target market; but, it is also important to ensure that the content will be useful to them, so create a copy with that audience in mind.

 

Keep it Simple

It’s easy to get carried away; designing a brochure that says everything. Remember that your brochure isn’t there to answer every question a customer might have. But your brochure should include company information and product and services information, as well as, testimonials, if available. The brochure should, at a minimum,  pique your client’s interest and encourage them to get in touch to find out more.

Simplicity should run through the whole design so pare down the information you offer. Keep the fonts and colors limited and in line with your corporate branding. Sometimes less is more.

 

Work on the Words

Copywriting is a skill. Although most people are literate enough to string a sentence together, it is different when you need to work on a limited word count with lots of information to put out. Striking a balance between these factors while influencing consumer behavior takes real skill to pull it all together.

How do you make a brochure really effective? Great copy. Write it. Revise it. Keep on going until you have it as close to perfect as you can get it. Hire a professional copywriter, if you need to.

 

Quality Photographs

Images are important in a brochure. Use quality photographs of your products, or have some taken of your business. If you can’t take your own, then you can use stock photos but try and choose those that don’t look like generic photos. You want to give your customers a sense of who you are, not a sense of vagueness.

 

Ask for Help

If handling your own brochure design sounds like more than you can cope with, we gladly offer brochure design servicesGet in touch today, we’d be happy to discuss your needs with you.

How to Take the ‘Junk’ out of Your Direct Mail Campaign

In this digital age  where the internet is heavily depended on for advertising, it may be tempting to avoid direct marketing campaigns entirely. But don’t give up so easily. If you are seeking a response, direct mail often outperforms email, among other positives. It can be tough getting your mailers to stand out from true junk mail, but it is possible. If you are ready to take your direct mail campaign from sub-par to excellent, keep reading below. These tips will drastically improve the results you see!

 

  1. Get Opened

If people don’t open what you send them, it won’t matter how hard you’ve worked on the inside content. One tip to achieve higher opening rates is to use large envelopes. The unexpected size catches people’s attention. Another tip that will nearly guarantee your mail is opened is to include something 3D. If a piece of mail has a lump or bubble somewhere, curiosity encourages people to look inside. Adding dimension to your mail is a very effective way for even small businesses to reach their audiences. Using customized envelopes can also increase the success of your campaign.

 

  1. Send a Map

People like images and other visual elements. One clever way to leverage this fact to your business’s advantage is to send a postcard with a map outlining a path to your location. There is technology available that lets you add a custom map to each piece of mail. This means each person will see their home location in relation to your business’s address. This is one way to make unique direct mail work. The level of personalization will impress people.

 

  1. Encourage a Customer

If you send out direct mail that provides value, it will have a better impact on people and lead to better results. Send magnets to remind people of upcoming appointments or sales. Another great example is a calendar that provides inspiration. People belonging to a gym can lose motivation and stop attending classes or even cancel their membership. Sending a calendar that depicts images of figures losing weight or working out can provide the little push of dedication people may need.

 

  1. Change Appearance of Your Direct Mail Campaign

It’s important not to use the same envelope, colors, fonts, etc. every time you send out a piece of mail. If you don’t make any changes, people will start immediately recognizing mailers  that they have already opened and be less likely to open them again.

 

  1. Humor Goes a Long Way

Maybe you don’t have a large enough budget to do some of the above ideas. Don’t worry, if you are limited, try to be funny. You would be surprised how well humor can help facilitate a relationship between a customer and brand or business. If you send something really funny and attractive, someone could easily hang it up in their home. Think funny quotes or pictures. Once hanging in a home, everyone who enters will see it and become familiar with your business.

 

Knock Your Next Mail Campaign Out of the Park

Hopefully, you are feeling inspired with these direct mail campaign ideas! The internet is great for marketing, but sometimes nothing beats a real piece of mail. Are you eager for more information? Check out our top four tips for effective advertising!

Is Your Nonprofit Marketing Missing the Mark with Donors?

You are passionate about changing your community — and even the world — through your nonprofit organization. The problem, though, is that your message is getting lost. As a result, your dreams seem so far away from becoming a reality. It doesn’t have to be that way. Here’s a look at why your nonprofit marketing is failing with donors and philanthropists and what you can do about it. Let’s get started!

Raise Funds

You Have an Unclear Nonprofit Marketing Message

The community can find out about your organization via many venues. However, you’re the only person who can communicate your organization’s message. This is why it’s critical that your message is understandable. If you have a message that is poorly written or confusing, this might scare off prospective supporters and donors. In addition, you may end up losing credibility in the world of nonprofits. So, be sure that the content of your nonprofit newsletters, taglines, and mission statements are detailed and specific. The content also needs to stand out from that of similar nonprofits. This means you need to communicate what makes your organization different from your competition.

 

Your Website Is Not Responsive

If your website is outdated, your message is most likely not getting through to donors. Over the past few years, having a responsive website has become increasingly important. Responsive websites are sites that feature engaging design and branding and that are mobile friendly. Research shows that a responsive website has a much higher rate of conversion compared with an obsolete site. Test your website across all of today’s devices, ranging from desktop computers to smartphones and tablets. If your website isn’t showing up properly, revamp it. This step is critical for increasing your engagement with philanthropists and increasing your chances of receiving donations.

 

You Are Not Consistent or You Lack Balance

If you aren’t making your messages uniform across all your marketing channels, you’ll confuse donors. As a result, they won’t contribute. In fact, if your messages aren’t consistent across your website and social media platforms, you might cause those inside your organization to become confused about your mission. This may negatively impact your marketing efforts long term. In addition, remain balanced in how you communicate your need for donations and your mission. Don’t ask for contributions without also educating your potential donors about your cause.

 

How We Can Help

We offer high-quality marketing and direct mail services and products to companies both large and small. When it comes to printing letters and envelopes, we take pride in the fact that we don’t print materials that look like junk mail. Instead, we create personalized pieces of mail that receive high response rates. Get in touch with us to find out more about how we can take your nonprofit marketing efforts to the next level. With our help, you’ll secure more donations and achieve both your short and long-term goals.

4 Mistakes to Avoid in Postcard Marketing

Direct mail is one of those marketing techniques that many businesses think is past its prime. As crucial as digital marketing is, there’s a personal and hands-on touch that direct mail provides.

You may be surprised to learn that recipients read about 66% of all direct mail. One of the best ways to make sure your collateral is in that 66% is to choose a postcard. After all, a customer is more likely to read something they don’t have to open an envelope to see.

You need a good strategy to get the results you want. For a better ROI, avoid these common postcard marketing mistakes.

 

Common Postcard Marketing Mistakes

Postcard marketing has great potential, but there are certain steps you need to follow to actualize it. Here  are the key mistakes to avoid:

  1. Using Un-Targeted Contact Lists

Using a mailing list that’s too broad is one of the worst mistakes you can make in direct mail marketing. If you send a postcard to every household in your service area, you’ll go broke before you can enjoy the results.

Instead, get a more targeted list. Consider using a mailing list from your existing customer base. If you need to target new customers, a list broker can provide you with a list targeted by income level, age, and other factors.

  1. Missing a Call to Action

It’s great to get your message out to people. However, if they just say, “Oh, that’s nice,” and toss your postcard aside, they’ll forget that message.

Instead, have a distinct call to action on your postcard. Give the reader a reason to keep the card, like a discount card or a future event. You want your postcard to go onto their fridge, not into their trash can.

  1. Too High or Too Little Frequency

Studies should that it takes anywhere from 7-13 “touches” to any given customer before they take action. That means they need to see your message at least seven times before they’ll make a purchase.

If you only send one direct mail campaign, the chances you’ll get those seven touches from other marketing avenues are slim. However, if you send the same postcard every week, customers will start ignoring your message. You want to aim somewhere in between for maximum efficiency.

  1. Using an Unprofessional Design

Your direct mail could be the first impression a customer gets of your business. If you don’t have a professional postcard design, they may think you’re cheap or inexperienced.

Part of the challenge is avoiding too much text on your postcard. You need enough copy to get your message across. However, the more text you have, the less attention it will get. Have a catchy headline, then direct readers to your website or to call you for further details.

 

How to Have a Successful Postcard Marketing Campaign

Postcard marketing and other forms of direct mail marketing have the potential to be successful. It’s all a matter of how you execute your campaign. Steering clear of the mistakes above can help you get a better ROI and reap greater rewards from your effort.

If you’re ready to get started, contact our direct mail experts.

Mail vs Email: Which is Most Effective for Marketing Purposes?

In business, it’s essential to develop relationships with your prospects and customers. You can do this with various forms of direct marketing. In the past it was all about direct mail, and today you’ll find more brands implementing email marketing.

Mail versus email – which of the two should you choose for your marketing campaigns? If you’re not sure which is more effective then you may find this article helpful.

Let’s take a quick look at the stats to see which you prefer.

 

Email Marketing: A Look Into the Numbers

The best way to determine how effective one form of marketing may be is to look at the statistics. And there are some impressive ones coming from email marketing.

For example, 60% of consumers say email marketing influences their purchasing decisions. If you’re collecting the emails of your prospects you can easily keep track of conversion rates.

Then, of course, you should keep in touch with your audience to ensure they continue purchasing from your business. Out of all the techniques used for email marketing, over 50% of marketing influencers say list segmentation and individualized email messaging improves conversions.

Then right behind it at 45% is behavior-triggered emails. This goes to show that if you’re able to personalize your emails then you can increase your chances of turning customers into loyal customers.

 

Direct Mail Marketing: What the Statistics Say

It’s easy to fall into the whole digital marketing is the best mindset, especially with millions of people using email on a daily basis. However, there are still 56% of people who find receiving mail to be a real pleasure.

These individuals look forward to getting mail in their mailbox. And 67% even say that mail feels more personal than the internet. We all know how important personalization is!

 

But how well does it do with conversions?

Studies show that direct mail ads motivate consumers 20% more than digital media. Also, brands that spend $167 per person in direct mail marketing earn about $2,095 worth of products sold. This translates to a 1,300% ROI.

Consumers are looking to receive communications from the brands they care about, so if you’re able to get them to care about your business, then all you have to do is personalize your messaging to generate sales.

 

Mail vs Email

So which of the two is the best? This all comes down to your target audience, your brand, your industry, and various other factors. In reality, you may even find that using a combination of the two is the best choice. This is what some brands do to get the maximum benefits out of their direct marketing efforts.

 

Find Direct Mail Marketing Solutions

Your marketing efforts are only as great as the solutions you use. At i.t.i. Direct Mail, you have access to a team of direct marketing professionals who can assist you with your advertising. We can even help you understand the differences between mail versus email.

If your thinking of developing a strategy and designing your own unique mailers, then contact us today!

5 Postcard Marketing Ideas to Boost Sales

For small businesses, it can be difficult to come up with an effective marketing strategy that doesn’t cost you a fortune. A lot of marketing ideas that seem cost effective may not work in getting your business the attention it needs. There are some great, cheap ways to spread the word about your business and attract new customers and clients. Postcard marketing is inexpensive, easy, and can work well as an advertising strategy if done correctly. In this post, we’ll discuss the best postcard marketing ideas so you can have an effective marketing strategy and boost your sales.

 

5 Killer Postcard Marketing Ideas

Custom Postcard Printing Solutions

Postcard marketing may not sound like the most attractive way to advertise your business, but its inexpensive and can be effective if you do it right. If you follow these postcard marketing tips, you’ll find success.

 

  1. Advertise Sales Promotions

 

If you want to let people know about a one-time sales promotion at your business, it is ideal to use postcards to market the event. Postcards are great for sales promotions because you’ll only need them for this one instance, and you can spread the word to a ton of people at once. All you need to do is detail the sales promotion on the postcard, and mail them out to new and existing customers. You can also give them to local businesses where people can pick them up and learn about your promotion.

 

  1. Promote Business Events

 

If your company is throwing an event, such as a launch party or customer appreciation, the best way to let them know is by sending out postcards. Postcards are a great way to send out invitations. By giving out physical invitations instead of digital ones, your customers will know you care about them and will be more likely to attend.

 

  1. Holidays and Birthdays

 

Show your existing customers and clients how much you care about them by sending postcards during the holidays and on their birthdays. This is an easy and cheap way to market your business while making your customers feel appreciated. This is a great way to keep your customers loyal and much less likely to take their business to your competitors.

 

  1. Customer Rewards

 

Nothing keeps customers loyal like giving them special promotions and discounts at your business. Send them discounts via postcard, letting them know about a special sale just for their loyal customers. This shows that you care about their business, and rewards your customer base for shopping at your store which will keep them coming back in the future.

 

  1. Refer-a-Friend

 

Word-of-mouth is one of the best ways to attract new customers. Give your existing customers an incentive to tell their friends about your business by sending out refer-a-friend postcards. The postcard will have the customer name on it and if they give it to a friend who uses it at your business, they will both get a discounted deal. It’s a great way to keep your existing customers happy while attracting new customers to your business.

 

For More Information

 

Postcards are inexpensive and can make for a killer marketing campaign if used correctly. Not only can they make your current customers happy, but they will help spread the word to new customers as well.

For more information about how postcard marketing ideas that will help boost your sales, contact us today.

4 Pro Tips for Effective Advertising

No business can survive without effective advertising; yet, so few brands take the time to learn what proper advertising even means. In today’s world, where audiences are more likely than ever to tune out a message, it’s more important than ever to learn how to market like a master.

 

Here are four effective advertising strategies to generate responses.

 

  1. Select the Right Audience

No matter how much cash a company throws at a marketing campaign, it will be a waste if the audience isn’t a good match for their products and/or services. Therefore, the first step in any great marketing campaign is to identify and establish a targeted market audience. The more  information a company has on its market, the better they can tailor their marketing efforts. Generalized campaigns don’t tend to generate quality prospects, so the more audience-specific the campaign, the better.

 

  1. Choose Effective Advertising Outlets

Once a company finds its correct audience, the next step is to find the proper advertising channel with which to reach them. More traditional forms of advertising such as print, television, and radio aren’t going to get a brand a high return on investment (ROI). Marketing trends nowadays are leaning increasingly toward a digital audience. According to Forbes, businesses are expected to spend $120 billion on digital advertising by the end of 2021. That doesn’t mean that older forms of advertising won’t work, however. It just means that companies need to think outside the box and be more specific to recoup their investment. Should a company find that its audience prefers messaging through print, get creative. Make sure that the ad is eye-popping and irresistible.

 

  1. Don’t Waste A Customer’s Time

The modern consumer doesn’t really care about advertising even though they are exposed to over 5,000 advertisements on a given day. It’s a harsh reality, but it’s the truth. To grab a customer’s attention, an advertisement needs to offer the consumer something in return like a reward. Start thinking of advertising as an exchange. If a customer is gracious enough to grant a brand their attention, brands should include incentives to call the consumer to action. It may be a coupon, access to some type of information, or interaction.

 

  1. Be Creative

At the end of the day, there’s no substitution for good old-fashioned creativity. Brands that think outside the box to create something unique and buzz worthy often generate the best results. Take Old Spice for example. A decade ago, no one would expect Old Spice to be one of the most talked about brands in the world. Thanks to their bizarre, silly commercials that created buzz and brand recall, the company watched sales soar.

 

Final Thoughts on These Four Effective Advertising Methods

Effective advertising is a lot like a watch. Each gear must be in tune for the watch to function properly. In much the same way, each of these four tips can improve a business’ future advertising efforts. Are you interested in obtaining a quote for your business’ next direct mail campaign? Be sure to get in touch with us today. We’d love to give you a personalized quote and have a discussion on how we can help your brand exceed your goals with the use of a traditional and specifically planned out marketing plan.

Great Hacks For Successful Direct Mail Marketing Campaigns

Check Out These Direct Mail Ideas

Have you been toying with the idea of doing a direct mail marketing campaign?

Have you been wondering if this kind of campaign is dead?

The answer is a resounding no!

According to research done by the Direct Marketing Association, direct mail has a 4.4 percent response rate as opposed to email which has an opening rate of only 0.12 percent. The difference in response rate is remarkable and it proves that direct mail marketing is far from dead.

These statistics should get you excited about starting your direct mail marketing campaign. Use this guide to gain some direct mail ideas that will help you create awesome campaigns.

 

  1. Find Your Audience

If you don’t have the right audience then your campaign will not work. The first thing you need to do is make sure you have a good direct mail list.

You may be wondering how you can get a good list, especially if you have a startup company. One of the best ways to do this is to form partnerships with other businesses that may have products that compliment but do not compete with yours. Partner with them to use their mailing lists but be prepared to make some kind of deal with them.

Another way of quickly getting a list is to purchase one. Purchasing a list is one of those direct mail marketing ideas that is often frowned upon.

However, you should bear in mind that there are pros and cons to everything. If you get a list from a reputable company and avoid spammy looking pitches you will have a chance to gain customers.

 

  1. Direct Mail Ideas to Get You Noticed

This isn’t the time to be shy. Make it clear to your potential customers in your mailing exactly why your product or service is right for them. Whether you are sending out promotional brochures, flyers or postcards for your marketing campaign you want to make it clear to the recipients just how they can make contact with you.

Tell them to visit your website or give you a call. In the world of marketing, this type of action is commonly called a CTA. The term CTA is an acronym for “Call To Action”. Getting your call to action right is essential for making your direct mail marketing campaign a success.

 

  1. Weigh Your Words

People have become so spam conscious that it is easy for them to spot gimmicky promotions and then tune out. This means there are certain things you should avoid because they normally set off a spam alert when your potential consumers see them.

Avoid boosting your product and company in ways that seem too good to be true. Promote but do not exaggerate. Keep it simple and honest and you will have a better chance of generating leads.

 

Final Thoughts

Direct marketing still works and it is up to you to put your direct mail ideas together in a way that will help to grow your business. Take a look at the market you will be targeting and use the right print materials to grab their attention.

If you would like the best printed materials for your direct marketing campaign then contact us. We can help you source the materials you need to have a successful direct marketing campaign.

Important Direct Mail Marketing Stats Every Business Owner Needs to Know

Sending out Direct Mail Pieces can be Very Effective

Do you think that sending direct mail pieces to clients and other businesses is a thing of the past?

It’s time to think again.

We know mail might be thought of by some as “old-fashioned,” but in today’s world, it’s an incredibly effective way to strengthen your brand recognition and make sure your customers know what you have to offer them.

Don’t believe us?

Then let these incredible statistics about the power of direct mail marketing convince you.

 

  1. Direct Mail is More Effective than Email

Did you know that, while only about 20-30% of branded emails are opened, your target market will open anywhere between 80-90% of the direct mail pieces that you send to them?

After all, it’s easy to delete an email that’s impersonal, has an uninteresting subject line, and that looks an awful lot like spam.

However, especially if you’re able to create a mailing that’s addressed to someone other than just “Current Resident” and doesn’t look like junk mail, we know your prospects will be eager to tear it open.

They can also put the mailing on a bulletin board or on their fridge. This way, even if they don’t buy on the offer, they’ll still see a physical reminder of your company every day.

 

  1. It’s Seriously Cost-Effective

The average cost of direct mail advertising is a little over $160 per person.

This might sound like a lot — until you learn that direct mailings usually result in returns of a shockingly high 1300%.

Talk about a cost-effective advertising plan! No more wasting your profits on email campaigns or costly video ads.

Instead, focus on taking advantage of the amazing opportunities offered by direct mailings.

 

  1. It Improves Consumer Trust

It’s no secret that, especially in this era of online and digital marketing, it can sometimes be tough for consumers to feel like they can really trust a brand.

In addition to being impersonal, it can also be tough to know who is actually behind a screen writing a glowing review about a product or service.

But statistics show that customers feel much more positive about the transparency and trustworthiness of companies that decide to send out direct mailings.

In fact, according to a recent study, about 70% of shoppers say they feel that mailings are a more personal advertising option than digital marketing.

Additionally, that same study showed that over half of consumers think that direct mail marketing — and print advertising in general — is an indication of the trustworthiness of a brand.

 

Need Professional Help Sending Direct Mail Pieces?

We hope that this post has helped you to understand that direct mail marketing is hardly as dead as many advertisers might think.

In fact, it’s currently experiencing a serious resurgence.

Do you need professional help sending out direct mail pieces to your prospects, vendors, and current clients?

Whether you need assistance with B2B direct mail, or just want to understand the best direct mail pieces to send to different market segments, we’re here to help.

Spend some time on our website to learn more about our products and services, and reach out to us when you’re ready to get started.