4 Mistakes to Avoid in Postcard Marketing

Direct mail is one of those marketing techniques that many businesses think is past its prime. As crucial as digital marketing is, there’s a personal and hands-on touch that direct mail provides.

You may be surprised to learn that recipients read about 66% of all direct mail. One of the best ways to make sure your collateral is in that 66% is to choose a postcard. After all, a customer is more likely to read something they don’t have to open an envelope to see.

You need a good strategy to get the results you want. For a better ROI, avoid these common postcard marketing mistakes.

 

Common Postcard Marketing Mistakes

Postcard marketing has great potential, but there are certain steps you need to follow to actualize it. Here  are the key mistakes to avoid:

  1. Using Un-Targeted Contact Lists

Using a mailing list that’s too broad is one of the worst mistakes you can make in direct mail marketing. If you send a postcard to every household in your service area, you’ll go broke before you can enjoy the results.

Instead, get a more targeted list. Consider using a mailing list from your existing customer base. If you need to target new customers, a list broker can provide you with a list targeted by income level, age, and other factors.

  1. Missing a Call to Action

It’s great to get your message out to people. However, if they just say, “Oh, that’s nice,” and toss your postcard aside, they’ll forget that message.

Instead, have a distinct call to action on your postcard. Give the reader a reason to keep the card, like a discount card or a future event. You want your postcard to go onto their fridge, not into their trash can.

  1. Too High or Too Little Frequency

Studies should that it takes anywhere from 7-13 “touches” to any given customer before they take action. That means they need to see your message at least seven times before they’ll make a purchase.

If you only send one direct mail campaign, the chances you’ll get those seven touches from other marketing avenues are slim. However, if you send the same postcard every week, customers will start ignoring your message. You want to aim somewhere in between for maximum efficiency.

  1. Using an Unprofessional Design

Your direct mail could be the first impression a customer gets of your business. If you don’t have a professional postcard design, they may think you’re cheap or inexperienced.

Part of the challenge is avoiding too much text on your postcard. You need enough copy to get your message across. However, the more text you have, the less attention it will get. Have a catchy headline, then direct readers to your website or to call you for further details.

 

How to Have a Successful Postcard Marketing Campaign

Postcard marketing and other forms of direct mail marketing have the potential to be successful. It’s all a matter of how you execute your campaign. Steering clear of the mistakes above can help you get a better ROI and reap greater rewards from your effort.

If you’re ready to get started, contact our direct mail experts.

Mail vs Email: Which is Most Effective for Marketing Purposes?

In business, it’s essential to develop relationships with your prospects and customers. You can do this with various forms of direct marketing. In the past it was all about direct mail, and today you’ll find more brands implementing email marketing.

Mail versus email – which of the two should you choose for your marketing campaigns? If you’re not sure which is more effective then you may find this article helpful.

Let’s take a quick look at the stats to see which you prefer.

 

Email Marketing: A Look Into the Numbers

The best way to determine how effective one form of marketing may be is to look at the statistics. And there are some impressive ones coming from email marketing.

For example, 60% of consumers say email marketing influences their purchasing decisions. If you’re collecting the emails of your prospects you can easily keep track of conversion rates.

Then, of course, you should keep in touch with your audience to ensure they continue purchasing from your business. Out of all the techniques used for email marketing, over 50% of marketing influencers say list segmentation and individualized email messaging improves conversions.

Then right behind it at 45% is behavior-triggered emails. This goes to show that if you’re able to personalize your emails then you can increase your chances of turning customers into loyal customers.

 

Direct Mail Marketing: What the Statistics Say

It’s easy to fall into the whole digital marketing is the best mindset, especially with millions of people using email on a daily basis. However, there are still 56% of people who find receiving mail to be a real pleasure.

These individuals look forward to getting mail in their mailbox. And 67% even say that mail feels more personal than the internet. We all know how important personalization is!

 

But how well does it do with conversions?

Studies show that direct mail ads motivate consumers 20% more than digital media. Also, brands that spend $167 per person in direct mail marketing earn about $2,095 worth of products sold. This translates to a 1,300% ROI.

Consumers are looking to receive communications from the brands they care about, so if you’re able to get them to care about your business, then all you have to do is personalize your messaging to generate sales.

 

Mail vs Email

So which of the two is the best? This all comes down to your target audience, your brand, your industry, and various other factors. In reality, you may even find that using a combination of the two is the best choice. This is what some brands do to get the maximum benefits out of their direct marketing efforts.

 

Find Direct Mail Marketing Solutions

Your marketing efforts are only as great as the solutions you use. At i.t.i. Direct Mail, you have access to a team of direct marketing professionals who can assist you with your advertising. We can even help you understand the differences between mail versus email.

If your thinking of developing a strategy and designing your own unique mailers, then contact us today!

5 Postcard Marketing Ideas to Boost Sales

For small businesses, it can be difficult to come up with an effective marketing strategy that doesn’t cost you a fortune. A lot of marketing ideas that seem cost effective may not work in getting your business the attention it needs. There are some great, cheap ways to spread the word about your business and attract new customers and clients. Postcard marketing is inexpensive, easy, and can work well as an advertising strategy if done correctly. In this post, we’ll discuss the best postcard marketing ideas so you can have an effective marketing strategy and boost your sales.

 

5 Killer Postcard Marketing Ideas

Custom Postcard Printing Solutions

Postcard marketing may not sound like the most attractive way to advertise your business, but its inexpensive and can be effective if you do it right. If you follow these postcard marketing tips, you’ll find success.

 

  1. Advertise Sales Promotions

 

If you want to let people know about a one-time sales promotion at your business, it is ideal to use postcards to market the event. Postcards are great for sales promotions because you’ll only need them for this one instance, and you can spread the word to a ton of people at once. All you need to do is detail the sales promotion on the postcard, and mail them out to new and existing customers. You can also give them to local businesses where people can pick them up and learn about your promotion.

 

  1. Promote Business Events

 

If your company is throwing an event, such as a launch party or customer appreciation, the best way to let them know is by sending out postcards. Postcards are a great way to send out invitations. By giving out physical invitations instead of digital ones, your customers will know you care about them and will be more likely to attend.

 

  1. Holidays and Birthdays

 

Show your existing customers and clients how much you care about them by sending postcards during the holidays and on their birthdays. This is an easy and cheap way to market your business while making your customers feel appreciated. This is a great way to keep your customers loyal and much less likely to take their business to your competitors.

 

  1. Customer Rewards

 

Nothing keeps customers loyal like giving them special promotions and discounts at your business. Send them discounts via postcard, letting them know about a special sale just for their loyal customers. This shows that you care about their business, and rewards your customer base for shopping at your store which will keep them coming back in the future.

 

  1. Refer-a-Friend

 

Word-of-mouth is one of the best ways to attract new customers. Give your existing customers an incentive to tell their friends about your business by sending out refer-a-friend postcards. The postcard will have the customer name on it and if they give it to a friend who uses it at your business, they will both get a discounted deal. It’s a great way to keep your existing customers happy while attracting new customers to your business.

 

For More Information

 

Postcards are inexpensive and can make for a killer marketing campaign if used correctly. Not only can they make your current customers happy, but they will help spread the word to new customers as well.

For more information about how postcard marketing ideas that will help boost your sales, contact us today.

4 Pro Tips for Effective Advertising

No business can survive without effective advertising; yet, so few brands take the time to learn what proper advertising even means. In today’s world, where audiences are more likely than ever to tune out a message, it’s more important than ever to learn how to market like a master.

 

Here are four effective advertising strategies to generate responses.

 

  1. Select the Right Audience

No matter how much cash a company throws at a marketing campaign, it will be a waste if the audience isn’t a good match for their products and/or services. Therefore, the first step in any great marketing campaign is to identify and establish a targeted market audience. The more  information a company has on its market, the better they can tailor their marketing efforts. Generalized campaigns don’t tend to generate quality prospects, so the more audience-specific the campaign, the better.

 

  1. Choose Effective Advertising Outlets

Once a company finds its correct audience, the next step is to find the proper advertising channel with which to reach them. More traditional forms of advertising such as print, television, and radio aren’t going to get a brand a high return on investment (ROI). Marketing trends nowadays are leaning increasingly toward a digital audience. According to Forbes, businesses are expected to spend $120 billion on digital advertising by the end of 2021. That doesn’t mean that older forms of advertising won’t work, however. It just means that companies need to think outside the box and be more specific to recoup their investment. Should a company find that its audience prefers messaging through print, get creative. Make sure that the ad is eye-popping and irresistible.

 

  1. Don’t Waste A Customer’s Time

The modern consumer doesn’t really care about advertising even though they are exposed to over 5,000 advertisements on a given day. It’s a harsh reality, but it’s the truth. To grab a customer’s attention, an advertisement needs to offer the consumer something in return like a reward. Start thinking of advertising as an exchange. If a customer is gracious enough to grant a brand their attention, brands should include incentives to call the consumer to action. It may be a coupon, access to some type of information, or interaction.

 

  1. Be Creative

At the end of the day, there’s no substitution for good old-fashioned creativity. Brands that think outside the box to create something unique and buzz worthy often generate the best results. Take Old Spice for example. A decade ago, no one would expect Old Spice to be one of the most talked about brands in the world. Thanks to their bizarre, silly commercials that created buzz and brand recall, the company watched sales soar.

 

Final Thoughts on These Four Effective Advertising Methods

Effective advertising is a lot like a watch. Each gear must be in tune for the watch to function properly. In much the same way, each of these four tips can improve a business’ future advertising efforts. Are you interested in obtaining a quote for your business’ next direct mail campaign? Be sure to get in touch with us today. We’d love to give you a personalized quote and have a discussion on how we can help your brand exceed your goals with the use of a traditional and specifically planned out marketing plan.

Great Hacks For Successful Direct Mail Marketing Campaigns

Check Out These Direct Mail Ideas

Have you been toying with the idea of doing a direct mail marketing campaign?

Have you been wondering if this kind of campaign is dead?

The answer is a resounding no!

According to research done by the Direct Marketing Association, direct mail has a 4.4 percent response rate as opposed to email which has an opening rate of only 0.12 percent. The difference in response rate is remarkable and it proves that direct mail marketing is far from dead.

These statistics should get you excited about starting your direct mail marketing campaign. Use this guide to gain some direct mail ideas that will help you create awesome campaigns.

 

  1. Find Your Audience

If you don’t have the right audience then your campaign will not work. The first thing you need to do is make sure you have a good direct mail list.

You may be wondering how you can get a good list, especially if you have a startup company. One of the best ways to do this is to form partnerships with other businesses that may have products that compliment but do not compete with yours. Partner with them to use their mailing lists but be prepared to make some kind of deal with them.

Another way of quickly getting a list is to purchase one. Purchasing a list is one of those direct mail marketing ideas that is often frowned upon.

However, you should bear in mind that there are pros and cons to everything. If you get a list from a reputable company and avoid spammy looking pitches you will have a chance to gain customers.

 

  1. Direct Mail Ideas to Get You Noticed

This isn’t the time to be shy. Make it clear to your potential customers in your mailing exactly why your product or service is right for them. Whether you are sending out promotional brochures, flyers or postcards for your marketing campaign you want to make it clear to the recipients just how they can make contact with you.

Tell them to visit your website or give you a call. In the world of marketing, this type of action is commonly called a CTA. The term CTA is an acronym for “Call To Action”. Getting your call to action right is essential for making your direct mail marketing campaign a success.

 

  1. Weigh Your Words

People have become so spam conscious that it is easy for them to spot gimmicky promotions and then tune out. This means there are certain things you should avoid because they normally set off a spam alert when your potential consumers see them.

Avoid boosting your product and company in ways that seem too good to be true. Promote but do not exaggerate. Keep it simple and honest and you will have a better chance of generating leads.

 

Final Thoughts

Direct marketing still works and it is up to you to put your direct mail ideas together in a way that will help to grow your business. Take a look at the market you will be targeting and use the right print materials to grab their attention.

If you would like the best printed materials for your direct marketing campaign then contact us. We can help you source the materials you need to have a successful direct marketing campaign.

Important Direct Mail Marketing Stats Every Business Owner Needs to Know

Sending out Direct Mail Pieces can be Very Effective

Do you think that sending direct mail pieces to clients and other businesses is a thing of the past?

It’s time to think again.

We know mail might be thought of by some as “old-fashioned,” but in today’s world, it’s an incredibly effective way to strengthen your brand recognition and make sure your customers know what you have to offer them.

Don’t believe us?

Then let these incredible statistics about the power of direct mail marketing convince you.

 

  1. Direct Mail is More Effective than Email

Did you know that, while only about 20-30% of branded emails are opened, your target market will open anywhere between 80-90% of the direct mail pieces that you send to them?

After all, it’s easy to delete an email that’s impersonal, has an uninteresting subject line, and that looks an awful lot like spam.

However, especially if you’re able to create a mailing that’s addressed to someone other than just “Current Resident” and doesn’t look like junk mail, we know your prospects will be eager to tear it open.

They can also put the mailing on a bulletin board or on their fridge. This way, even if they don’t buy on the offer, they’ll still see a physical reminder of your company every day.

 

  1. It’s Seriously Cost-Effective

The average cost of direct mail advertising is a little over $160 per person.

This might sound like a lot — until you learn that direct mailings usually result in returns of a shockingly high 1300%.

Talk about a cost-effective advertising plan! No more wasting your profits on email campaigns or costly video ads.

Instead, focus on taking advantage of the amazing opportunities offered by direct mailings.

 

  1. It Improves Consumer Trust

It’s no secret that, especially in this era of online and digital marketing, it can sometimes be tough for consumers to feel like they can really trust a brand.

In addition to being impersonal, it can also be tough to know who is actually behind a screen writing a glowing review about a product or service.

But statistics show that customers feel much more positive about the transparency and trustworthiness of companies that decide to send out direct mailings.

In fact, according to a recent study, about 70% of shoppers say they feel that mailings are a more personal advertising option than digital marketing.

Additionally, that same study showed that over half of consumers think that direct mail marketing — and print advertising in general — is an indication of the trustworthiness of a brand.

 

Need Professional Help Sending Direct Mail Pieces?

We hope that this post has helped you to understand that direct mail marketing is hardly as dead as many advertisers might think.

In fact, it’s currently experiencing a serious resurgence.

Do you need professional help sending out direct mail pieces to your prospects, vendors, and current clients?

Whether you need assistance with B2B direct mail, or just want to understand the best direct mail pieces to send to different market segments, we’re here to help.

Spend some time on our website to learn more about our products and services, and reach out to us when you’re ready to get started.

Why Does Your Direct Mail Campaign Need Custom Printed Envelopes?

mail mergeIn 2017, businesses sent out over 121 billion pieces of mail and the household response rate for direct mail was 5.3%.

Do you think direct mail is “dead?” Think again.

If you want to stand out from the competition with your next direct mail campaign, you’ll want to consider using custom printed envelopes – as they are a great way to do just that.

Want to learn about why using custom made envelopes in your next campaign will almost guarantee a better open and response rate?

In this post, we’ll discuss a few reasons why you should think about using personalized envelopes in your next campaign, so your business can stand out and your marketing campaigns can achieve better results.

 

One Word: Millennials

Everyone knows that millennials are the future. They are the world’s future moguls who will soon be leading the way.

And, if you want your business to stand out, the first thing you should be doing is trying to appeal to those who are going to play a large role in the future.

And the data shows that they love print.

Whether your direct mail campaign features postcards, handwritten letters, or a dimensional piece, you should include custom printed envelopes with it.

Why? Personalization.

We’ll go into more detail on precisely why this is important below.

 

Personalization Is Key

What’s a great way for a business or individual to stand out? By being unique.

Most businesses will happily spend the majority of their marketing budgets to develop and employ expensive campaigns targeting what they think their demographic or niche is…but one thing businesses rarely do is make it personal.

They want to appeal to a wide audience, so they cast a wide (vague) net and try to appeal to as many people as possible with one campaign.

What they should be doing, however, is connecting with their audiences on a more personal basis.

All anyone really wants in life is to feel understood, heard, and know that they’re not alone.

When a business steps out on a limb to really personalize their efforts and provide their audience with what they’re looking for – they are much more likely to stand out and make a lasting impression.

And you know what happens if your business makes a long-lasting impression? People talk about it. They share it with others. And that word-of-mouth marketing is the key to many, many businesses’ success.

What’s more? It doesn’t cost you anything.

 

Invest in Custom Printed Envelopes Today

When you appeal to millennials with personalized direct mail marketing campaigns, you have an easy recipe for success.

Looking to get a quote on customizing your next direct mail marketing campaign?

Contact us to request a custom quote today.

We’d love to work with you to ensure that your vision and goals are met – so you can begin delivering outstanding custom direct mail pieces to your customers that they’ll never forget.

5 Inexpensive Marketing Ideas That Actually Work

What do Sriracha, Costco, Spanx, and Ben & Jerry’s have in common? They built their brand by breaking away from traditional forms of marketing (i.e. expensive advertising campaigns). Still effective, their strategies tend to be creative, well-communicated, and cost-efficient. Inexpensive marketing ideas don’t have to damper your brand recognition.

 

Take Krispy Kreme for example. This delicious donut maker relies on word-of-mouth marketing, enhanced through social media engagement and training store employees as brand ambassadors. Studies show that consumers prefer Krispy Kreme 35% more than competitors such as Starbucks and Dunkin Donuts.

 

Whether you’re the heir of a hot sauce empire, or a small business owner looking to stretch those marketing dollars further, try campaigning creatively rather than expensively. Here are 5 low-cost marketing ideas that work.

 

  1. Host and Properly Promote an Event

Plan a free event that people will have interest in attending, such as:

  • A summer picnic in the park
  • Yoga class
  • Wine tasting
  • Chef’s table cooking class
  • Workday brunch
  • Networking happy hour (yes, it’s an excuse to leave the office)

To guarantee attendance, hand-address the invitations and make the design pop. There’s something special about a beautiful piece of cardstock, with a creative design and simple, yet powerful message. Personalized printing and mailing services can help get the word out using quick and cost-efficient methods.

Serve tasty cocktails and canapes. If budget allows, hand out small giveaways with your company logo. Whatever you do, don’t forget the business cards. A well-designed business card is a powerful tool for brand recognition and communicating with new leads.

 

  1. Make Them Stop and Stare, at Your Logo

Your company’s logo says it all. It’s the story of your brand, so it should be well thought out and consistent with company values and characteristics.

Enlisting a design service is a cost-effective way to ensure your logo speaks well for your brand and appeals to your target audience. The use of color can enhance brand recognition by up to 80%.

Consistency is key when it comes to the design of your logo, and it should be placed on all marketing materials, from letterheads to newsletters.

 

  1. Stick It to Them

Stickers have become a powerful tool in the world of advertising.

Apple, Folgers, and Gillette have all used them as part of their marketing strategies. Stickers in unexpected places or on vehicles make people stop and take notice.

Flexible in size and placement, stickers are a cost-effective way to spread your brand’s image throughout a targeted location. Enlist a couple brand ambassadors to hand out stickers and place them in high traffic areas or wrap a vehicle in your brand’s image for ultimate exposure.

 

  1. Say, “I Wish You Were Here” with a Postcard

Creative, visual and easy to share, postcards an excellent way to get eyes on your brand.

Design and distribution are relatively affordable, compared to traditional letter campaigns. Since postcards arrive already “open” they make your message more noticeable.

The use of on-brand, eye-catching visuals will strengthen the design of your postcard. Including a bold yet intriguing call-to-action will further help to increase leads.

 

  1. Get Social Savvy

A creative social media campaign with eye-catching visuals, witty captions, and branded hashtags can easily be done when marketing on a budget.

You don’t need to hire a professional photographer, and an iPhone camera works well. Capture creative moments that highlight your brand’s culture and use an editing app such as Snapseed.

Capture emails or addresses from a social media campaign and be sure to follow up. Send an e-blast, personalized letters, or self-mailers with a catchy call-to-action.

 

Inexpensive Marketing Ideas for Your Audience

In the end, don’t be afraid of that “dare to be great” situation. Big ideas often come from interesting places, so take that “ah-hah!” moment and run with it.

Inexpensive marketing ideas should put more focus on creative ways to connect and engage with your audience on a personal level. Learn more about the costs and process of bringing your personalized marketing methods to life.

After all, they’re just a click, invite, or crazy stunt away from becoming your next customer.

5 Ways to Improve Your Direct Mail Marketing Campaign

Marketing

Is your direct mail marketing campaign not as strong as you hoped? Failing to proofread and follow up are two ways you could be killing your business. Did you know that the median household return on investment for direct mail marketing is 29%? Or that for every $167 direct mail marketers spend in the U.S., they sell $2095 in goods and service? If you’re not reaching those numbers, you’ll want to keep reading. Here’s a compiled list of methods to improve your campaign and boost traffic.

 

  1. Pre-Plan

Deciding what your goals are and how you’re going to achieve them are the essential first step. Your first goal is simple: determine a format. Here are a few examples:

  • Postcards – If you’re working with a lower budget, postcards are an affordable option and tend to be effective. This is a great tool to use, as an immediate call-to-action, to get prospects onto your website.
  • Letters – The industry standard letters are known to have the highest response rate. They include sales letters that are directly addressed to the individual prospect. Personalization is key.
  • Self-mailers – This method is similar to postcards in its affordability. Self-mailers can be sent without wrapping or any other protection.
  • Catalogs – Coming from a long history in the direct mail world, catalogs are the strongest (albeit, least affordable) option. They compile large quantities of products and offers for single customer browsing. There’s enough space to provide all buying information at their fingertips.

 

  1. Target the Ideal Customer

Your best results will come from sending your offers to a specific, niche audience. Here’s how.

Analyze Market Research

Review your initial goal and remind yourself what kind of customer you’re looking for. Then, dive into market research. Quantitative data consists of ratings and rankings. You’ll want to organize your findings for later reference. Alternatively, you’ll want to search for patterns and themes in qualitative data. Once you’re finished, compare your findings to the goals you wanted or expected. You’ll learn methodologies that work best for your particular industry and implement them into your direct mail marketing campaign.

 

  1. Pick a Better Mailing List Type

The mailing list type you choose is vital to the success of your campaign. Using your market research findings, you can find your most valuable prospects and pinpoint the best mailing type for them. There are three specific types you should consider:

  • Specialty List: identifies the target audience
  • Custom Mailing List: allows selection of customer criteria
  • Cloned List: allows you to find new customers similar to your best customers

 

  1. Be Different

Use your direct mail opportunity to show how you and your products are different (and better) from the competition. Be creative. Consider the color and design of your envelopes and match them with the offering. Understanding the psychology of color will help you better understand your creative potential in marketing. For example, black represents sophistication and is seen in almost all high-end campaigns.

 

  1. AIDA

Being one of the best-known marketing models, AIDA will ensure you make a profit. It stands for attention, interest, desire, and action. For direct mail marketing, you’ll need a quick message that grabs the prospect’s attention, tells them why they need it and provides a call-to-action for them to proceed.

 

Are You Ready For Your Next Big Direct Mail Marketing Campaign?

Study this list and be sure to implement it in your next campaign. Contact us if you have any further questions or concerns about our ideas. If you own a small business, we have a specific guide just for you.

How is Direct Mail an Effective Advertising Strategy?

Snail mail, as it’s affectionately called, may seem obsolete nowadays; but, that couldn’t be farther than the truth. Direct mail is still effective in gathering leads and converting them into customers. After all, there are still people out there that enjoy receiving mail and look forward to seeing the offers that await. In this guide, we’ll explore direct mail and see if it’s still an effective advertising strategy.

 

People Are Sick of Email

Decades ago, spam was known as a canned meat delicacy. Nowadays, it’s a broad term that describes unwanted emails. Every day, people get bombarded with special offers, coupons, and other emails they just end up ignoring. People treat direct mail differently. The average person checks their mail every day. That means people are more likely to use coupons and other special offers they receive through direct mail. The fact that many companies are switching over to an email marketing approach is actually good for your business. It means less competition.

 

You Can Get Creative

All the bells and whistles of email marketing may prove to be a headache for most people. Moving graphics, videos, and pop-ups don’t always get a good response. One of the things that makes direct mail an effective advertising strategy is the potential for creativity. You get to play around with fonts, colors, images, and even shapes. Unlike email advertising, you aren’t competing with every other site on the internet. It’s become second nature for people to ignore crazy online graphics or exit out of the email altogether. Direct mail is a tangible item that people can smell, hold, and feel. It might sound crazy, but that matters to people. When we think of coupons, we think of a piece of paper. A colorful piece of paper is a lot easier to remember than a coupon code. As a direct mail advertiser, you can make brochures, postcards, catalogs, and other forms of print media that grabs attention. Additionally, products like InDesign and other desktop publishing tools make it easy for advertisers to create direct mail campaigns.

 

It’s Easier to Track Your Campaign’s Performance

Google Analytics and other digital analytical systems were created to help advertisers track the performance of their marketing campaigns. Internet advertising is a numbers game. Sending an email out blindly into the internet isn’t very productive if you can’t see who opens it. Every advertiser knows that the more people see or interact with your content, the better your chances are of getting new customers. But, these digital analytical systems can be a bit confusing and hard to understand. You have to navigate open rates, bounce rates, landing page quality, etc. In fact, many companies require their digital advertisers to be certified in Google Adwords and Analytics.

 

ITI Direct Mail will Help You Create an Effective Advertising Strategy

Maybe your business has moved away from direct mail advertising and you realize that was a bad idea. Maybe your business has never used direct mail before and you want to give it a try. No matter the case, we’re here to help. We’re experts at direct mail marketing and we can help you with conception, strategy, and production. Contact us today to learn more about our services!