In today’s society, it is very rare for us to receive something handwritten unless it is from a family or a friend. Often, we don’t even get those. Almost everything is done electronically. While it is convenient, sometimes it isn’t always the best solution for your marketing. Every piece of mail that you send out will be costing your company money, so you want your mail to be opened when it is received. Keep reading our guide to see why people love receiving handwritten envelopes, as well as why they’re more likely to open them.
Get Personal with Prospective Clients
Getting personal with your clients is a great way for them to relate to you and in turn, use your products or services. Using handwritten envelopes will make your direct mail stand out to clients that you send them to. You want to get personal with your direct mail so your potential clients will open it when they receive it. If they feel like it is something important, then they will be more likely to open it. Your direct marketing needs to stand out to clients. Making it personal will definitely help in the long run.
Using your own handwriting as a font is a great way to get personal with your clients while also saving yourself time. How? You can get a font created with your own handwriting to address envelopes, make comments, and even write an entire letter to a client. This will make the relationship between you and your clients feel more personal. It will seem like you put more time and effort into the note. It may also make them think more highly of you because you took the time to write a personal comment to them. If you feel like your handwriting isn’t great, don’t worry. You can also go for a calligraphy font. This will make all your direct mail look personalized but also still be professional.
Be Specific with Your Handwriting
When it comes to handwriting for your direct marketing, you don’t want to overdo it. There are some specific places you should make sure you use handwriting when sending out direct mail to clients. You should use handwriting in key areas like the address, your signature, and a personal note inside your mailing envelope. Including a personal note to your client will sway them to use your company because they will feel a personal relationship with you and your business. If you can point out a specific thing about your client, then make sure to write about that so they’re more likely to relate with you.
Handwritten Envelopes Are Great for Marketing
What we’ve learned is that everyone likes to get personalized mail. Using your own handwriting can help to boost your relationships with customers. You want your customers to feel like they have a personal relationship with you so they are more likely to use your products and services. Keep scrolling our website for more information on personal handwritten envelopes. Give us a call for a quote today!