How to Get the Most Out of Marketing for Small Businesses

There are almost 32 million small businesses in the United States. What’s a good way to make yours stand out?As it turns out, there are almost as many opinions as there are business owners. Many of them simply aren’t sure how to approach marketing for small businesses. Too often, they try ineffective strategies that end up costing money with little return.

Two young entrepreneur women, and fashion designer working on her atelier

However, there are some tried-and-true ways to make the most of your marketing efforts. In this article, we’ll go over some of the most powerful strategies for small businesses to try. Keep reading to learn more.


Know Who Your Target Audience Is

Too many businesses get started without having a clear idea of who they’re trying to target. As you might imagine, small business marketing is impossible without knowing who your ideal customer is.

To identify your target audience, you might research your competition, develop buyer personas, or survey your existing customers.


Build an Email List

Building email lists is a powerful form of online marketing for small businesses and big corporations alike. Even if your audience is small, having a way to reach them with relevant information and offers can boost sales significantly.


Give Influencer Marketing a Try

Influencer marketing means paying someone with a social media audience to recommend your product or business to their followers. It’s a great way to leverage a popular person’s credibility and appeal.

You don’t need to have a big marketing budget to use influencer marketing. Many influencers have relatively small audiences and will accept cheap sponsorship deals, but you can still reach a few thousand new people through them.


Leverage the Power of Print Marketing

Most marketing blogs tend to focus on digital marketing for small businesses. After all, it’s the digital age, and many people are enamored with what computers and the internet have done to change business marketing.

It’s true that online marketing can be very efficient and effective. But small local businesses have the unique advantage of being places people can leave their homes and visit.

To many customers, that local, in-person connection is what makes shopping at small businesses great.

One way to emphasize this real-world connection to your audience is to leverage print marketing. When you’re online, every ad and email blend in with all the others. But when a beautiful postcard comes in the mail, you take notice.

Direct mail can be a terrific way to make your small business stand out and remind people that you’re just a short drive away from them.


Make Marketing for Small Businesses a Priority

By now, you know how to make the most of marketing for small businesses. The next question is: where should you go from here?

The answer will depend on your target audience and what you’re trying to sell. To reach local customers, one of the best strategies to try is direct mail.

And that’s something we can help with. Here at i.t.i. Direct Mail, we specialize in running direct mail campaigns on behalf of our clients with marketing letters that don’t look like junk mail. To learn more and get started, get in touch today.

How to Make an Advertising Brochure Stand Out

Can you believe that the global marketing industry is worth over $350 billion?

Whether you’re trying to get a new business off the ground or expand your current audience, marketing is the key to maximizing your profits. A simple but effective tool that you should consider using is brochures.

Are you wondering how you can make your advertising brochure stand apart from the competition? Read on to gather our finest tips.


Choose Your Images Carefully

Images are always a crucial element of any brochure design since they capture people’s attention.

The images should be relevant to your brand and the information you’re sharing in the brochure.


Brainstorm Your Headers

Your headers are the first words that your audience will read. If they don’t intrigue people, then they may throw your brochure out.

Get creative with your headers and be sure to use power words that stir people’s emotions.


Keep Space in Mind

Since brochures tend to be small, every inch counts. Reflect on which details are essential to include in your brochure and what would be a nice bonus if you have some wiggle room.

Don’t cram too much onto your brochures or you could overwhelm your audience.


Develop an Enticing Color Palette

How are some of the most popular brands thriving? They understand the value of color and how it bolsters their brands.

McDonald’s uses red, white, and yellow while Netflix uses red, white, and black. Think about which colors you’d like people to associate with your brand so that people can have positive feelings when they remember it.


Consider Teaming Up with Professional Designers

To have the most successful brochure business promotion possible, you should consider hiring professionals who understand your message, your business, and consider your direct mail budget. Your team will be able to highlight your company’s greatest features and cover the important details in your brochure while having the right audience in mind.

This choice will give you peace of mind that your efforts won’t go to waste since a professional brochure is guaranteed to be engaging.


Get Personalized Printing Services

Even if you spend lots of time designing the most perfect promotional brochures, the end results won’t be effective if the printing services are subpar. This is why it’s always worth doing some research to ensure that you’re printing your brochures with a high-quality company.

This will allow you to avoid cut-off text, poor resolution, smudging, and all kinds of other problems that occur when you use poor printing services.


Advertising Brochure

Brochures are a brilliant choice for economical marketing, but you need to make sure your product is attractive for the right audience to get the best results. After reading this advice on how to design your advertising brochure, you can look forward to shining a bright spotlight on your brand.

Running a successful marketing campaign can be easy when you let i.t.i Direct Mail help. Contact us to learn more about our incredible services and to get a custom quote.

How Print Advertising Can Lower Your Marketing Cost

Marketing is an essential expense in any enterprise. However, finding economical marketing for small businesses is a challenge.

In 2022 alone, the average company spent an average of 13.8% of its revenue on marketing. But unfortunately, that isn’t sustainable for most small businesses.

So, let’s discuss how print advertising can reduce your overall marketing cost.


What Exactly is Print Advertising?

Print advertising has a long history in the U.S. and around the world. It has been the favored method of marketing for much longer than digital marketing.

There are several types of print advertising to choose from, including:

    • Newspaper ads
    • Direct mail campaigns
    • Flyers and brochures

You can do a lot with print advertising, which is still widely effective and often preferred by consumers especially when partnered with promotions. That’s right, 73% of consumers  are more likely to read them when partnered with multiple offers. This is because they can glean valuable information and feel more connected to the brand or organization.

Therefore, if anybody tells you that print marketing is “dead” or “no longer effective,” you know not to take any more of their advice.


Marketing Cost: How to Stretch Your Bottom Line

Whether you want to start a direct mail campaign or to start placing flyers around town, print advertising can be very inexpensive. Moreover, it can help reduce your overall marketing costs in a few crucial ways.


  • Low Upfront Costs

Designing a flyer, business card, or company brochure takes much less technical work than creating a website or digital ad. From there, your only costs are to print the flyers or to run your ad in a newspaper. Printing flyers, brochures, business cards, for example, are normally printed on a press machine and is considered to be a high volume order. When printing on a Press machine in larger quantities at a time, your cost per piece is lowered significantly.

Preprinted mailers are a great way to save money on your overall printing cost.


  • No Hidden Costs

With print marketing, there are no extra costs like cost per click or cost per conversion. You will only need to pay for the original design and printed pages.

If your campaign is effective, the sky is the limit. There’s no cap on how much you can earn from a print advertising campaign.


  • Boost Leads and Conversions

Again, as we explained above, consumers prefer print advertisements. Generating more conversions makes print advertising a more economical choice, especially for local businesses with a smaller service area.

However, even the most prominent businesses can benefit from print marketing. That is because if you rely on local traffic to any extent, a high-quality mail campaign is much more personal than a digital ad.

All you must do is engage with the right provider that can both help you with the design and printing to make it appealing and personable.


Start Saving on Marketing Today!

Now that you know how to reduce your marketing cost with print advertising, why wait? The sooner you launch your campaign, the sooner you can start building brand awareness in the communities you serve.

Do you want more marketing tips? Browse our blog. Alternatively, reach out to our experienced team of marketers for help with your print marketing strategy.