5 Advantages of Handwritten Marketing Fonts

There is a feeling that comes over you when you receive an envelope that has a handwritten font. Something about the familiarity sets it apart from the pile of bills that gather in your other hand. It’s comforting to think the envelope contains a well thought out message as opposed to yet another piece of junk mail.

Marketing fonts can have influence in which envelopes are opened when someone receives mail. Instead of a font that looks like there was no care or thought put into a message, handwriting fonts give the opposite feeling.

The next time you’re sending out documentation or any other paperwork, it’s time to consider those font options. Never put much thought into types of fonts before? Let’s take an in-depth look at the reasons you should carefully consider your fonts.


1. More Likely to Be Opened

When you choose to go with font envelopes rather than the typical font options, your documents are more likely opened. Your intended audience is much more appealing by the thought of receiving something that looks thoughtful and handwritten than it would be another bill. The font on the envelope can make a big difference.


2. Handwriting Script Varies

The individualized touch you can put in when picking out a handwritten script says volumes. It makes it feel like you care about what your mail looks like and you show that you want it to appeal to your audience. There’s more effort put into personalization with types of fonts when you don’t use something generic.


3. Less Taxing Than Actual Handwriting

You don’t have the time to handwrite all of the envelopes yourself. This way you still get that handwritten feeling. Yet you don’t have to put the time and energy into addressing every single one of them.


4. Sets Your Envelopes Apart

Your messages have a different feeling. They seem much more personal, and they give your audience something of intrigue. Your letters have a much better chance of not being tossed in with junk mail when you use handwriting fonts.

Your correspondence is easier to find when the formatting of the envelope does not resemble something impersonal such as a bill.

5. Possibility of Personalization

There are plenty of handwriting fonts to choose from. Your addresses don’t have to be the same as every other envelope. You can get creative with how your mail is sent to clients and addressed to the receiver.


Carefully Select Your Marketing Fonts

When it comes to sending out mail for your business, make your audience feel like your messages are personal. Choose wisely when picking your marketing fonts. A handwriting font can be the difference between your documents gaining traction or being tossed out.

Looking for more advice when it comes to your printing process? Let us know what we can do for you to make those papers stand out better and get your audience to respond to your business faster.

3 Tips for Choosing Expanded Envelope Printing Services

Think about a time when you got a piece of marketing mail that caught your eye. Maybe you laughed a little.

Perhaps you were excited about a coupon. Perhaps you even put the piece of mail on your fridge.

You might not remember the bad direct-mail marketing materials you receive, but you probably remember the good ones. In the competitive business world, effective marketing is crucial.

Expanded envelope printing can make your direct mail campaigns stand out. That said, choosing the right printing service can be challenging.

This article supplies three tips for selecting expanded envelope printing services. Continue reading to find out how to find services that suit your business needs.


1. Look for Experience and Expertise

Consider the experience and ability of the printing company. Find a provider with a good record in producing high-quality printed materials. You might also look for some experience in creating customized envelopes.

Look at samples of their work and read customer reviews to see if they have a good reputation. You can check for reviews on Yelp, Facebook, and Google.

If you know any other business owners, ask them about their favorite commercial printing providers. A reputable printing service is more likely to deliver excellent results.


2. Check Printing Capabilities and Technology

Evaluate the printing capabilities of the company. Advanced equipment ensures correct colors, sharp images, and professional finishes.

Make sure they offer customization options such as assorted sizes, formats, and paper types. You should be able to find this information on the company’s website.

The provider should also be able to incorporate printing options like logos and graphics. Consider their ability to handle large print volumes and meet your direct mail deadlines. The last thing you want is a provider that delivers your envelopes too late.

Be sure to ask about their ability to deliver large orders. You might not think you need a large order now, but there may come a day when you do.

As your business grows, you want to have a printing services provider you can rely on. Start developing that relationship now so you have it handy when you need it.


3. Seek Excellent Customer Service

Good customer service is crucial. The printing company should communicate effectively, understand your needs, and supply tailored solutions. You should observe how they communicate.

This includes the time in which you’re just shopping around for printing services. The printing services provider should be responsive and helpful throughout the printing process.

Prompt customer service is important to address any issues that may arise. Also, check their delivery options to ensure secure and prompt shipping.


Top Tips for Expanded Envelope Printing

Take your time to research and compare different expanded envelope printing providers. Following these three tips will help you select a printing service that meets your needs. If you need printing services now, go ahead and get a custom quote from the expert team at i.t.i Direct Mail.

Essential Tips for Making the Most Out of Your Business Card Size Space

Although marketing is almost completely digital, business cards are still relevant today. They are a tangible representation of your company that can point prospective clients to valuable online details and contact information. They also can relay a unique and professional image to your company.

There are a lot of things that go into making a great-looking (and effective) business card. These include paper type and texture. It entails choosing the right design colors and layout, font, and logo.

One part that is often overlooked is business card size. This affects the amount of space one which you can include information and the overall look of the card.

Below are a few essential tips for making the most out of your business card in terms of size and available space. Keep reading to find out more.

Less Is More

Regardless of the size of your card, you are limited in space. For this reason, including too much information can make the card appear jumbled, which is psychologically overwhelming. This also keeps relevant information from standing out.

For this reason, restrict the information on your card to only what is necessary. Some people choose to only include a website, where other relevant information can be found. Depending on your business, an email and contact phone number may be helpful.

Whatever you do, don’t fill up your card with several contact numbers, addresses, websites, emails, and other information that people do not need. Put on the card only what is essential for them to line up service or reach out to you.

Use Both Sides

Historically, business cards were printed on one side and used the same format. Modern card designs allow you to put information on both sides.

You might include your company name, logo, and slogan on one side, with relevant contact information on the back. Whatever the layout, it allows you to make the most of available space, so that everything is visible and readable.

Choose a Unique Business Card Size

The standard business card size is 3.5 inches by 2 inches. There is a reason for this: it allows recipients to fit them into a wallet or pocket. There is no rule that you must stick to this. Unique business card sizes can help your card stand out while providing other benefits.

A larger card lets you include more information or use larger fonts or images. It also can be aesthetically pleasing, with more empty space that helps accentuate the information that is on the card. Note that you can go in the other direction as well. Especially if you only need a few pieces of contact information, you can design a smaller card that is compact and stands out in the stack.

Find Custom Business Card Design Near You

Now that you know some business card tips on size and space, you can move forward with your layout. A professional custom printing company can further help you design a business card, based on your unique business and design preferences. They can help you can get the most out of business card size and space.

i.t.i. is a professional marketing company that specializes in custom printing and mailing solutions. Take a look online at our many products, including business cards, or reach out to us for assistance.