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Benefits to mail merge
Mail merge, Variable Printing
A mail merge, also know as Variable Data Printing (VDP), is the process of integrating raw data from your mailing list with a template. This results in a unique mail piece that is customized to each recipient. Mail pieces that include Variable Data Printing always have a higher rate of return versus generic pieces. Mail merged pieces appear more personal, professional, and friendly. They do not portray mass mailings which are usually interpreted as Junk Mail and ignored.
Our Variable Data Printing capabilities can be applied to postcards, newsletters, snap packs, booklets and letters. Variable data printing can also be used in multi-page documents. Our variable printing capabilities go beyond simply mail merging names, addresses, and basic information onto your mail piece, we also have the ability to change graphics, photos, even entire layouts based on supplied information from your list or based on certain conditions and formulas.