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Improve Direct Mail
Be consistent with your marketing efforts and your business will prosper! When you discover a marketing solution that works use it to build your business. Marketing is a simple numbers game. The more people that you contact the more your business will grow!! One of the top methods used to build a business is targeted direct mail marketing and we can show you how! Below are a few simple suggestions...
Improve Your Direct Marketing
In today's market, consumers and businesses receive a significant amount of "junk mail" daily; almost everyone has developed a trained eye to spot "junk mail"; and most people tend to throw away their junk mail without looking at it's content. This coupled with increasing postage rates could make a failed direct mail advertising campaign a very expensive mistake for a small company.
Over the past eleven years, we have been using printing and mailing techniques that are not common with most commercial printers. Our method of printing is different because we have the ability to do a mail merge. A mail merge will personalize the letter and will eliminate the need to use labels or window envelopes. These personalized direct mail pieces are not discarded like most junk mail upon arrival. Recipients of personalized letters tend to open the envelope and read the letter inside, which ultimately increase your sales. You can improve your direct mail response rates by mailing a series of personalized letters to a targeted audience.
Importance of A Mail Merge
Mail merged letters appear professional and personal and don't portray mass mailings which are often considered to be junk mail and are ignored by most people. A mail merge is the process of integrating raw data from your list with a standard letter.
We personalize each letter by adding the recipient's full name and address, adding a personalized greeting, or adding any type of information from your database, such as a case number, loan number, Lien information, Mortgage information, the possibilities are endless. Certain programs could be written to make your merged letters more personal and friendly; for instance, a different salutation for individuals vs. businesses can be used. Your signature is embedded into the closing of your letter so there is no need to personally sign each letter. Other complicated scenarios such as variable printing can be used to change your office locations based on the recipient's address. If the content of your mail piece changes based on some variable in your data; we have many solutions, to make your mail pieces more personalized and increase your response rate.