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Direct mail for real estate agents


Get noticed with real estate direct mail marketing and generate more listings

Real estate direct mail marketing is an affordable, fast, and effective way to get noticed in your listing areas, leading to more leads and opportunities for sales. While many agents resort to only email campaigns, implementing a successful real estate direct mail marketing campaign will get you the attention you want right away. Email marketing has lost it's effectiveness in the recent times due to more stringent Spam filters and the incredibly high volume of email solicitation received. You are more likely to receive a positive response from lead that is holding your postcard or letter in their hand versus someone who has received an email from you.

Real estate direct mail marketing offers you a less competitive, highly interactive method of generating more targeted leads. Of course, with more listings under your name, the chances of increasing your revenue through commissions is significantly higher.

Targeted - Direct mail advertising allows for real estate agents to market directly to likely sellers and buyers in specific areas and/or by demographics (income, age, family size, etc.).

Affordable - If you don't have the budget for radio, magazine, and TV advertisements, real estate direct mail marketing is your solution for reaching your desired, targeted market. It is more affordable and less costly than other types of media advertising.

FREE Consultation - With iti Direct Mail Services, real estate agents are given one-on-one attention in a free phone consultation to ensure realistic expectations are met for the most effective real estate direct mail marketing campaign chosen.

Measurable - The success of real estate direct mail marketing can be tracked and the results measured. We can show you various techniques which will allow you to easily track your results amongst different mailing campaigns. Additionally, our tracking services can show you when each mail pieces was delivered by USPS.

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Real estate direct mail marketing tips for success!

With a great, professional real estate direct mail marketing campaign, you can capture your recipient's attention fast, get them to read and think about your content, commit to the message being conveyed, and then respond to a specific call to action. Below are some tips on how to gain the most success from your real estate direct mail marketing campaign:

  • Each campaign should have a primary goal and target audience in mind. A successful formula is found with the right combination of a specific audience and the message that reaches them.
  • Keep your design and content simple with bold imagery and a strong headline for the most impact.
  • Be clear and concise with your real estate direct mail marketing message. Simply put, only use one idea for each mailing campaign.
  • Include an attractive promotional offer to escalate responses. For instance, a free property value assessment works wonders, as it is a time-sensitive offer, which is highly effective in eliciting immediate responses.
  • Always include direct contact information in your real estate direct mail marketing pieces. The agent name, brokerage/firm logo, web address, phone number, and social profile links.

Contact us today to discuss your real estate direct mail marketing needs. We are your one-stop shop and solution for direct mail services. Our friendly, experienced, and knowledgeable professionals in direct mail marketing are always available to help you reach your target market and advertising goals.