Category: Newsletter Printing

A Subtle Strategy

 

Newsletter printing is a subtle and effective way to keep your customers and associates “in the loop”, while at the same time, marketing your company or organization. Newsletters do not overtly advertise or function as a “sales pitch”, but instead rely on company news, upcoming events, and points of interest. Newsletters are a great way to promote your business in a tactful and tasteful way. Make an impression through the use of newsletter printing ideas today!

 

Tell, Don’t Show

 

Part of the reason why newsletters are an effective way to make an impression on customers and future leads is that they are informational. So how can you make an impression through newsletter printing? Use your newsletter as a place to keep your customers informed about the current events and current issues of your business, organization, or industry.

 

Follow Up

 

Follow-up newsletters are a great way to get your customers interested in your business or organization. They’re also a great way to let your customers know that you care about keeping them informed and up-to-date. This helps build brand awareness, which builds brand loyalty. Make an impression through newsletter printing and build a loyal customer base all at the same time!

 

Be Professional. Hire a Professional

 

Make sure that your newsletter is presented in a professional format. Nothing turns people off more than a company or organization with a poorly designed and poorly written newsletter. To make sure that your newsletter is free of typos and sloppy grammar mistakes, illegible fonts, and blurry photos, it’s important to hire writing, editing, and design professionals. This is a critically important step to take in making an impression through newsletter printing. The value of newsletters is often overlooked by even small businesses but a good business owner knows when it’s time to hire a direct marketing professional.

 

Personalize

 

The best way to make an impression through newsletter printing is to go that extra mile, and show your clients and associates that your company or organization cares about adding that personal touch. In other words, newsletter printing is an effective way to not only communicate with your customers or clients, but to connect with them. While having a company Facebook page or Twitter feed can be part of your organization’s marketing strategy, it shouldn’t be the only part; social media can be effective, but it can also be impersonal and easy to dismiss.

 

Do It Differently

 

Sending out a beautifully written and professionally rendered document, however, is not only a great way to show your clients you care about communicating with them directly – and not just through a Facebook post or Tweet – but it is also a way to demonstrate that your company is not afraid to do it a little differently. Social media marketing has become the “it” way to market, but not every client or customer follows that link or “likes” that post. Do it differently and stand out with a newsletter. Why not make an impression by using some great newsletter printing ideas like these?

There are many reasons why a company newsletter can increase revenue and good will with consumers, but here we’re only going to look at ten reasons newsletter printing is essential for any business.

Why Newsletters are Essential for Your Business and Marketing

#1:  The Cost

A printed newsletter is an economical way to keep consumers and staff informed about your company brand, and new developments within your business.

#2 Tangible

A company newsletter is a tangible item consumers can read, and touch, as opposed to only looking at it on a computer screen, where competition to capture their focus is fierce. There is so much information on web pages that it’s hard to get, and keep a reader’s attention.

#3 Reach More Consumers

With newsletter printing, your company can reach more people. Although we live in the internet age, not everyone is internet savvy, and those consumers need your product or service too.

#4 Promotes Company Unity

Newsletter printing promotes unity between management and staff. It opens the door to communication about important company issues, while increasing morale.

#5 Gives Employees a Voice

A printed newsletter is an outlet for employees to contribute their insights and ideas about the company and its products and services, as well as issues internally or with customer service practices. Employees often deal more with consumers than management does, so they have a lot useful information on ways to increase productivity and offer better service(s).

#6 Formal and Informal Communication

A printed newsletter can mix things up by displaying information both formally and informally.  Product descriptions should probably be written in a formal and to the point manner because they educate and inform, but things like employee profiles can be included and written more informally. Other sides of your company can be shown in more lighthearted ways during more opportune events, like company barbecues or annual parties.

#7 Branding and Promotion

A vibrant and professional printed newsletter can stimulate critical thinking by its readers, which promotes the business environment. As well, it can potentially pierce the company brand forever in their memories.

It’s also a great avenue to mention sales and promotions in a non-aggressive way.

#8 Promotes Loyalty

Newsletter printing promotes loyalty from customers and staff alike by boosting company morale and letting consumers know how important they are to your business.

#9 Constant Communication

A newsletter is a vehicle to maintain constant communication with your audience.

#10 Easy to Create

A printed newsletter is easy to create, especially when you get a little cost-effective help from professionals.

I’m sure now you have a clearer picture now of why newsletter printing is essential for your business and marketing. At iti Direct Mail, we help thousands of businesses reap the benefits of using their newsletter to both increase revenue and build brand awareness.

If you want to take your business to the next level with a printed company newsletter, check out our various design and printing services on our website. There is something there for every business.

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net