Month: August 2018

For small businesses, it can be difficult to come up with an effective marketing strategy that doesn’t cost you a fortune. A lot of marketing ideas that seem cost effective may not work in getting your business the attention it needs. There are some great, cheap ways to spread the word about your business and attract new customers and clients. Postcard marketing is inexpensive, easy, and can work well as an advertising strategy if done correctly. In this post, we’ll discuss the best postcard marketing ideas so you can have an effective marketing strategy and boost your sales.

 

5 Killer Postcard Marketing Ideas

Postcard marketing may not sound like the most attractive way to advertise your business, but its inexpensive and can be effective if you do it right. If you follow these postcard marketing tips, you’ll find success.

 

1. Advertise Sales Promotions

 

If you want to let people know about a one-time sales promotion at your business, it is ideal to use postcards to market the event. Postcards are great for sales promotions because you’ll only need them for this one instance, and you can spread the word to a ton of people at once. All you need to do is detail the sales promotion on the postcard, and mail them out to new and existing customers. You can also give them to local businesses where people can pick them up and learn about your promotion.

 

2. Promote Business Events

 

If your company is throwing an event, such as a launch party or customer appreciation, the best way to let them know is by sending out postcards. Postcards are a great way to send out invitations. By giving out physical invitations instead of digital ones, your customers will know you care about them and will be more likely to attend.

 

3. Holidays and Birthdays

 

Show your existing customers and clients how much you care about them by sending postcards during the holidays and on their birthdays. This is an easy and cheap way to market your business while making your customers feel appreciated. This is a great way to keep your customers loyal and much less likely to take their business to your competitors.

 

4. Customer Rewards

 

Nothing keeps customers loyal like giving them special promotions and discounts at your business. Send them discounts via postcard, letting them know about a special sale just for their loyal customers. This shows that you care about their business, and rewards your customer base for shopping at your store which will keep them coming back in the future.

 

5. Refer-a-Friend

 

Word-of-mouth is one of the best ways to attract new customers. Give your existing customers an incentive to tell their friends about your business by sending out refer-a-friend postcards. The postcard will have the customer name on it and if they give it to a friend who uses it at your business, they will both get a discounted deal. It’s a great way to keep your existing customers happy while attracting new customers to your business.

 

For More Information

 

Postcards are inexpensive and can make for a killer marketing campaign if used correctly. Not only can they make your current customers happy, but they will help spread the word to new customers as well.

For more information about how postcard marketing ideas that will help boost your sales, contact us today.

No business can survive without effective advertising; yet, so few brands take the time to learn what proper advertising even means. In today’s world, where audiences are more likely than ever to tune out a message, it’s more important than ever to learn how to market like a master.

 

Here are four effective advertising strategies to generate responses.

 

1. Select the Right Audience

No matter how much cash a company throws at a marketing campaign, it will be a waste if the audience isn’t a good match for their products and/or services. Therefore, the first step in any great marketing campaign is to identify and establish a targeted market audience. The more  information a company has on its market, the better they can tailor their marketing efforts. Generalized campaigns don’t tend to generate quality prospects, so the more audience-specific the campaign, the better.

 

2. Choose Effective Advertising Outlets

Once a company finds its correct audience, the next step is to find the proper advertising channel with which to reach them. More traditional forms of advertising such as print, television, and radio aren’t going to get a brand a high return on investment (ROI). Marketing trends nowadays are leaning increasingly toward a digital audience. According to Forbes, businesses are expected to spend $120 billion on digital advertising by the end of 2021. That doesn’t mean that older forms of advertising won’t work, however. It just means that companies need to think outside the box and be more specific to recoup their investment. Should a company find that its audience prefers messaging through print, get creative. Make sure that the ad is eye-popping and irresistible.

 

3. Don’t Waste A Customer’s Time

The modern consumer doesn’t really care about advertising even though they are exposed to over 5,000 advertisements on a given day. It’s a harsh reality, but it’s the truth. To grab a customer’s attention, an advertisement needs to offer the consumer something in return like a reward. Start thinking of advertising as an exchange. If a customer is gracious enough to grant a brand their attention, brands should include incentives to call the consumer to action. It may be a coupon, access to some type of information, or interaction.

 

4. Be Creative

At the end of the day, there’s no substitution for good old-fashioned creativity. Brands that think outside the box to create something unique and buzz worthy often generate the best results. Take Old Spice for example. A decade ago, no one would expect Old Spice to be one of the most talked about brands in the world. Thanks to their bizarre, silly commercials that created buzz and brand recall, the company watched sales soar.

 

Final Thoughts on These Four Effective Advertising Methods

Effective advertising is a lot like a watch. Each gear must be in tune for the watch to function properly. In much the same way, each of these four tips can improve a business’ future advertising efforts. Are you interested in obtaining a quote for your business’ next direct mail campaign? Be sure to get in touch with us today. We’d love to give you a personalized quote and have a discussion on how we can help your brand exceed your goals with the use of a traditional and specifically planned out marketing plan.