Trying to avoid a lull in your business this year? Join the club. Business promotion and marketing is a tough game, especially with all the ads out there today. People simply become blind to them. However, that doesn’t mean you can’t get your name through to people! Follow along for 11 of the best business promotion ideas of 2019!
Business Promotion Ideas
These business promotions vary from tried and true to new and trendy. Take a look at our top 11 picks!
- 1. Direct Mailing
Direct mail marketing allows you to extend your reach to thousands of people within your city. Clever companies know how to design letters and envelopes so they won’t look like junk mail. Direct mailing is a business promotion tactic that’s been around for a while, but it’s stood the test of time.
- 2. Giveaways
Don’t be afraid to splurge a little to gain new customers this year. Offer high-value giveaways to build hype and get noticed! Offer massive discounts or even free prizes.
- 3. Reviews and Testimonials
On your website or social media page, do a special post or series of posts that highlight customer reviews and testimonials. People will be much more likely to use your product or services if they know other people were satisfied.
- 4. Hit Social Media Hard
Social media is one business promotion platform you can’t afford to neglect. It’s a great place for running ads, gaining followers, and reaching new customers.
- 5. Get Involved in Local Charities
Link up with a local charity you think your business would do well to promote. Organize a 5k run or host a local BBQ. Either way, get the charity and community involvement.
- 6. Start a Blog on Your Website
Hopefully, you already have a website. If not, get one. Assuming you have a website, creating topical content in the form of a blog is a great way to rank high for SEO, helping people find you faster. Secondly, writing about your trade automatically makes you a trusted authority on it.
- 7. Build an Email List
Use your website and social media account to build a subscriber email list. An email list is one of the simplest and most inexpensive business promotion tactics. Once you have people subscribed, you can set it up so they automatically receive promotional emails.
- 8. Partner Up
Another great way to gather new customers is by partnering up with other local business. Affiliating in this was benefits you and the other business. It grants you access to each other’s customer base.
- 9. Create a Referral Program
One business promotion idea deals with allowing your customers to do the work for you. Offer a ridiculously tempting referral competition. Give first, second, and third place prizes to the customers who bring in the newest people.
- 10. Try Groupon
Groupon generally doesn’t make the small business owner an extraordinary amount of money. However, Groupon does help you get new customers in the door. It’s then your job to keep them.
- 11. Try Radio Auctions
Some radio stations will auction off your products or services if they get to keep all of the proceeds. While this doesn’t sound like positive business promotion, it gets people to you where you can convince them to stay.
Start Today
Beginning a new business promotion strategy doesn’t have to be expensive. In fact, most of them are relatively inexpensive. Start planning your new promotions today or get extra help! Either way, you’ve got nothing to lose!