Although marketing is almost completely digital, business cards are still relevant today. They are a tangible representation of your company that can point prospective clients to valuable online details and contact information. They also can relay a unique and professional image to your company.

There are a lot of things that go into making a great-looking (and effective) business card. These include paper type and texture. It entails choosing the right design colors and layout, font, and logo.

One part that is often overlooked is business card size. This affects the amount of space one which you can include information and the overall look of the card.

Below are a few essential tips for making the most out of your business card in terms of size and available space. Keep reading to find out more.

Less Is More

Regardless of the size of your card, you are limited in space. For this reason, including too much information can make the card appear jumbled, which is psychologically overwhelming. This also keeps relevant information from standing out.

For this reason, restrict the information on your card to only what is necessary. Some people choose to only include a website, where other relevant information can be found. Depending on your business, an email and contact phone number may be helpful.

Whatever you do, don’t fill up your card with several contact numbers, addresses, websites, emails, and other information that people do not need. Put on the card only what is essential for them to line up service or reach out to you.

Use Both Sides

Historically, business cards were printed on one side and used the same format. Modern card designs allow you to put information on both sides.

You might include your company name, logo, and slogan on one side, with relevant contact information on the back. Whatever the layout, it allows you to make the most of available space, so that everything is visible and readable.

Choose a Unique Business Card Size

The standard business card size is 3.5 inches by 2 inches. There is a reason for this: it allows recipients to fit them into a wallet or pocket. There is no rule that you must stick to this. Unique business card sizes can help your card stand out while providing other benefits.

A larger card lets you include more information or use larger fonts or images. It also can be aesthetically pleasing, with more empty space that helps accentuate the information that is on the card. Note that you can go in the other direction as well. Especially if you only need a few pieces of contact information, you can design a smaller card that is compact and stands out in the stack.

Find Custom Business Card Design Near You

Now that you know some business card tips on size and space, you can move forward with your layout. A professional custom printing company can further help you design a business card, based on your unique business and design preferences. They can help you can get the most out of business card size and space.

i.t.i. is a professional marketing company that specializes in custom printing and mailing solutions. Take a look online at our many products, including business cards, or reach out to us for assistance.