If you are a company that uses direct mailers to connect with your potential and current customers, you should definitely be hand addressing the envelopes in which your flyers or messages are sent. This small detail can make the difference between your piece of mail being opened and it ending up in the garbage bin! Prevent this by catching their attention, making your mail look personalized and from someone your receiver knows; your addresses will also be clean and legible and save your company time if you choose a professional to do it for you.
Hand Addressed Envelopes Catch the Receivers Attention
People receive a lot of mail, and a lot of it is junk mail that is filled with graphics, trying to
get your attention. People have become desensitized to this type of invasive mail-out marketing. Most people take this mail and throw it in the trash or recycling. You don’t want your marketing efforts to end up there! It has a good probability of catching your prospect’s attention more by directly sending them a hand addressed envelope.
Hand Addressed Envelopes Looks Personalized
The reason why these envelopes catch the receiver’s attention is because they look personalized. They look like someone took the time and effort to write their address on the front of the envelope and therefore they should take the time to open it and read what’s inside. This personal touch makes people feel special, and makes them more likely to engage with your business when they read about the special offer or promotion you are having.
Hand Addressed Envelopes Feel like they Come from a Friend or Acquaintance
How many pieces of mail do we actually get from friends and acquaintances these days? We have become so accustomed to receiving text messages and e-mails that when we see a hand addressed envelope we think for a moment that it is from someone we know and want to hear from. This is a subtle psychology that leads to the increased opening rate of these hand addressed envelopes.
Hand Addressed Envelopes are Neat and Legible
One downfall of hand addressing your direct mailer envelopes on your own is that they may not end up being written clearly and accurately. A professional knows their business and will ensure that your addresses are neatly written in an appropriate font and that all of the addresses are correct. This ensures that all of your prospects will receive the mailer.
Hand Addressed Envelopes Save Your Company Time
You may be thinking that “hand addressing” sounds great, but I don’t have the time for that!” We understand you have a business to run and your employees are busy too. You don’t have to worry about finding the time when you hire a company to have your envelopes professionally hand written.
Contact iti Direct Mail at (866) 559-6365 to have your direct mailer marketing materials hand addressed. We can achieve truly amazing open-rates that will improve your marketing efforts and sales. If you are looking for unique marketing solutions, consider us!