Can you believe that the global marketing industry is worth over $350 billion?

Whether you’re trying to get a new business off the ground or expand your current audience, marketing is the key to maximizing your profits. A simple but effective tool that you should consider using is brochures.

Are you wondering how you can make your advertising brochure stand apart from the competition? Read on to gather our finest tips.

 

Choose Your Images Carefully

Images are always a crucial element of any brochure design since they capture people’s attention.

The images should be relevant to your brand and the information you’re sharing in the brochure.

 

Brainstorm Your Headers

Your headers are the first words that your audience will read. If they don’t intrigue people, then they may throw your brochure out.

Get creative with your headers and be sure to use power words that stir people’s emotions.

 

Keep Space in Mind

Since brochures tend to be small, every inch counts. Reflect on which details are essential to include in your brochure and what would be a nice bonus if you have some wiggle room.

Don’t cram too much onto your brochures or you could overwhelm your audience.

 

Develop an Enticing Color Palette

How are some of the most popular brands thriving? They understand the value of color and how it bolsters their brands.

McDonald’s uses red, white, and yellow while Netflix uses red, white, and black. Think about which colors you’d like people to associate with your brand so that people can have positive feelings when they remember it.

 

Consider Teaming Up with Professional Designers

To have the most successful brochure business promotion possible, you should consider hiring professionals who understand your message, your business, and consider your direct mail budget. Your team will be able to highlight your company’s greatest features and cover the important details in your brochure while having the right audience in mind.

This choice will give you peace of mind that your efforts won’t go to waste since a professional brochure is guaranteed to be engaging.

 

Get Personalized Printing Services

Even if you spend lots of time designing the most perfect promotional brochures, the end results won’t be effective if the printing services are subpar. This is why it’s always worth doing some research to ensure that you’re printing your brochures with a high-quality company.

This will allow you to avoid cut-off text, poor resolution, smudging, and all kinds of other problems that occur when you use poor printing services.

 

Advertising Brochure

Brochures are a brilliant choice for economical marketing, but you need to make sure your product is attractive for the right audience to get the best results. After reading this advice on how to design your advertising brochure, you can look forward to shining a bright spotlight on your brand.

Running a successful marketing campaign can be easy when you let i.t.i Direct Mail help. Contact us to learn more about our incredible services and to get a custom quote.