Snap pack mailers have become extremely popular in the direct marketing. They are showing up in mailboxes everywhere and their usage shows no sign of slowing down. Snap pack mailers have been shown to be effective for many reasons. The main one being that they make companies money. They do this because they create curiosity when seen in the mailbox; also, they have a very high open and response rate and are really effective when sending important communications. Let’s discuss the benefits of using snap pack mailers for direct mail in more detail.
What is a Snap Pack Mailer?
You’ve probably received these mailers in your box before. Snap pack mailers show up in the mail without an envelope. They are letter size with perforated edges, and you have to tear them open along perforated lines. Let’s talk about why these snap pack mailers are so effective.
They save Businesses Money
As mentioned, snap packs do not require an envelope because they are glued or pressure sealed. So this saves a company a lot of money when they don’t have to purchase envelopes for hundreds or even thousands of mailers that they need to send out.
They Work Because of Curiosity
First off, a huge benefit of using snap pack mailers in a direct mail campaign is that they create curiosity in the mind of the receiver. In this competitive economy, it’s important to create a sense of importance and urgency in opening direct mailers. This leads us to our next major benefit.
They Have a High Open Rate
Open rate is a marketing term relating to percentage of people that open a direct mailer. In the case of snap packs, the open rate is extremely high. Open rate is important because the higher the opening rate, the bigger the response to the mailing campaign. This is why it is such a sought after method of direct mailing.
They are Very Useful When Sending Important Information
Snap pack mailers can be especially beneficial if you are sending very sensitive, important, or time sensitive information. Companies frequently use them to send pay stubs, account statements, credit offers or for billing a client. The high open rate ensures that they will be read and responded to in a timely manner.
They Result in More Money
It has been proven that the high open and response rate of snap pack mailers results in more money. If used in donation campaigns, more money is collected from potential donors. When used to report account balances or credit statements they result in more timely payments which increase revenue for the company that uses them to contact their customers.
To find out more information about snap pack mailers and how your business can utilize them in your direct mailers, contact iti Direct Mail. We will help you customize a mailer and get them into the hands of current or potential customers. You can speak to us about your business needs and reap the benefits of direct mail.