Let’s kick this off with something you ought to know when it comes to personalized marketing efforts:

80% of consumers say that they are more likely to make a purchase or repeat purchase when brands create personalized experiences.

 

Give potential customers and existing customers this experience by using personalized printing. This can take any form from handwritten direct mail to personalized business promotion prints.

Keep reading for things you need to know when it comes to your personalized printing questions.

 

Powerful Persuasion of Personalized Printing

The idea behind personalization is the experience that it gives the customers and the emotion that it can potentially evoke.

Here’s the thing, you’re more likely to keep a piece of mail that directly says, “Hi (Insert first name here)!” because it’s been addressed directly to you.

Imagine receiving a piece of direct mail from a real estate agent who is canvassing your area for homes to sell. It’s addressed directly to you, it describes your home and everything it has to offer, and then it details what the agent can do for you. It may make you smile just a bit, right?

 

Benefits of Personalized Printing

Personalized printing is an incredible way for you to enhance business promotion. Everything from your printing designs to the message within your campaign is important to set up a clear path.

Here are some benefits you will see from your personalized printing campaign.

1. Advertisements Are Ongoing

Personalized printing can extend to things like branded shirts and custom printed apparel. These types of things are constant “walking” advertisements for your business.

The key point with this though is to ensure that your brand design is intact and contact information can be clearly seen.

2. They Aid in Brand Recall

Branded, custom personalized printed items can aid in people recalling your brand.

People will more likely remember that super cool pen they received at that conference one time because the printing was cool, personalized, and the item was high-quality.

3. Budgets Are Bendy

One of the greatest attributes of personalized printing is the diverse collection of choices you have when it comes to items like notepads, direct mail options, envelopes, and much more.

You can experiment with budget-friendly options until your campaigns start to show great return-on-investment. At that point, you can level up your personalized printing campaign.

 

Perfection With Personalized Printing

The key to doing personalized printing is finding the right printing partner.

The right printer will take the time to strategize your ideas with you, work to understand your brand and your business, and assist you with creating custom printing campaigns that will help you achieve your goals.

If you’d like to start experimenting with your personalized printing campaign ideas and see how they might look, we’ve got a great free template resource here, just for you, give it a try!