Direct mail marketing can greatly boost the success rate of your marketing campaign, but with many organizations sending out thousands of pieces of direct mail every day, it can be hard for you to stand out, especially as a small business. Not only that, but it’s hard to get people to even look at your marketing piece, due to the fact they are receiving so many of them from many different sources every day. How do you make people stop and read your specific piece? Follow these top five direct mail marketing tips to get your campaign noticed.
Make it eye-catching
If you’re sending out a postcard, a brochure or even something inside of an envelope, the first thing your recipient sees needs to be eye-catching. People receive these types of mail items every day, and are used to just tossing them in the trash without even blinking an eye. In order for someone to stop and pay attention to what you’re saying, you need to add detail. Use color and font that pops. You don’t want anything too loud, but you want to include something that is going to make an impact. The correct use of photos can also make all the difference in grabbing a reader’s attention. For example, if you work for a small animal shelter, include a picture of cute animal, or an animal in a cage waiting for his forever home. You need to appeal to the interest and emotion of your recipient.
Introduce a call-to-action
More often than not; readers want to be told what they need to do. Too much information that beats around the bush can become confusing for a reader and they will quickly lose interest. If you want the recipient to donate, put that on the front. You want to tell them right away what you are looking for.
Tell a story
Again, you need to appeal to a reader’s emotions. By telling a story and making it interesting you will more likely be able to get a response. A recipient will be able to become more emotionally involved if there is some kind of back-story that appeals to them. If you don’t have a story, then provide testimonials. Whether they are testimonials from people your organization has helped or testimonials about how great your business is, this will help your reader become invested.
Keep it short
No one has time to read through paragraphs of copy. People want to skim through a sentence or two of information and be able to understand exactly what it is that you are asking for. Too much copy will only drive a reader away. Keep it short and simple and you will be successful.
Use a direct mail company
Many organizations have the option of sending out mail themselves which can sometimes lead to complications. If you want your direct mail campaign to be successful, hire a direct mail company that will be able to customize and mail all of your pieces for you in a timely manner.
For your direct mail marketing campaign needs, or for help with your direct mailing, contact us at iti Direct Mail today.