For the past few years, digital marketing has dominated the advertising market. Because of this, many people have neglected their traditional marketing campaigns.

One of the most overlooked forms of traditional marketing that still resonates with people is direct mail marketing.

If you’re wondering what direct mail marketing is, you’ve come to the right place. We’ll walk you through a brief guide on why it’s so important.

 

What Is Direct Mail Marketing?

Direct mail marketing is the process of mailing customers physical mail that includes information about your products and services. This could include postcards, letters, free offers, newsletters, flyers, coupons, literature, etc.

Usually, these physical materials have some kind of call to action and can also serve to familiarize a person with your brand name.

 

It Has High ROI

Direct mail marketing is traditional, but it has a famously high return on investment. Just like social media, it’s a great way to make your business seem personal—something that’s key in our digital age. Many people respond to direct mail and follow up.

This is especially true if the direct mail campaign sends out things like coupons. People are going to want to make use of coupons, and so are going to spend more time at a business. They may even tell their friends about the great benefits they just received.

Word-of-mouth is still king when it comes to advertising.

 

It Offers Creative Opportunities

When you’re dealing with physical objects, new creative opportunities become possible. You can send your mail in certain shapes and colors and format your message any way you want. Aside from brilliant design, the critical part is working with a high-quality printer. This will ensure that the brilliant design is brought to life.

You can also use this as a fantastic opportunity to make sure your business logo is as good as it can possibly be. When people are confronted with the physical presence of your logo, they should find it memorable, and at once know what your business is all about.

A good, memorable design is key to building brand recognition.

 

There Isn’t Much Competition

Almost every business nowadays uses digital and social media marketing campaigns. There’s a lot of room left for direct mail marketing and businesses should be utilizing this method of marketing, too. The advantage that you can have over digital marketing is simply that your message will be delivered into the person’s hand, not their email inbox, where your ad can be deleted before even being open and read.

Even the companies that do engage in this marketing strategy are generally not making use of this form of marketing’s creative potential. It’s never too late to expand your marketing possibilities using direct mail marketing.

 

Understand Direct Mail Marketing

As you can see, this more traditional form of marketing still works best in today’s world. Direct mail marketing provides you with great brand-building opportunities.

With this form of marketing, you can flex your creativity and can get a great return on investment, considering you work with the right company that has the experience to help guide you with your mailing campaign.

For more information on direct mail marketing, contact us today.