The best way to market your business depends on many factors, including the type of business you have, who your ideal clients are and the best way to reach them. But one thing is for certain, in the digital age, where everything is virtual, online, wireless and remote, getting something in the mail that you can hold in your hand is almost a novel concept and one that can grab a customer’s attention.
Sending a postcard is a great, low-cost way to send something tangible to your client that can communicate your marketing message in a way that your customer or potential customer may even appreciate. Here are some great ways you can use personalized postcard printing to market your business and get the attention of your potential customers.
Grab their attention
When preparing the content for your postcards, you need to make sure you send the right
message to grab your customers’ attention – or the postcard will just head straight into the recycling bin. Use a powerful headline that will grab their attention right off the bat and make them want to read further into your message. These days most people are busy and don’t have time to wade through a wall of text, so keep your post card message as simple as possible while still getting your message across effectively.
Picture it
If there’s one thing that draws people in and gets their attention, it’s a good picture. Using a good picture of your product – whether it’s a physical item or a person providing a service – can make people pay attention to your postcard and want to explore the message further. If you’re good with a camera you can take a picture yourself. You can also use stock photography or, if you’re really serious about doing it right, hire a professional to take images that will really grab your customer’s attention.
Go big
It’s easy for a standard size or small post card to get lost in the mail, and larger format postcards like 8.5×5.5, 6×9 or 6×11 sizes will stand out amongst a stack of regular mail and give you a better chance at being seen by your customers. Larger postcards also give you more space to work with for graphics, images, and text.
Reach your customers effectively
How you get your postcards out to customers and potential customers can make or break your campaign. If you’re marketing to current customers or prospective ones that you’ve already contacted, having a mailing list set up that can be used for sending out postcards is invaluable. You can also take advantage of bulk mailing services to target a certain area.
Find the right printing company
A poorly printed postcard will reflect badly on your business and reduce the effectiveness of your marketing campaign. iti Direct Mail offers professional postcard printing with plenty of options for making your cards look their best – along with direct mail services to reach your customers. iti Direct Mail is a one-stop-shop for your postcard marketing campaign and can help your business be more successful.