Month: October 2018

In this digital age  where the internet is heavily depended on for advertising, it may be tempting to avoid direct marketing campaigns entirely. But don’t give up so easily. If you are seeking a response, direct mail often outperforms email, among other positives. It can be tough getting your mailers to stand out from true junk mail, but it is possible. If you are ready to take your direct mail campaign from sub-par to excellent, keep reading below. These tips will drastically improve the results you see!

1. Get Opened

If people don’t open what you send them, it won’t matter how hard you’ve worked on the inside content. One tip to achieve higher opening rates is to use large envelopes. The unexpected size catches people’s attention. Another tip that will nearly guarantee your mail is opened is to include something 3D. If a piece of mail has a lump or bubble somewhere, curiosity encourages people to look inside. Adding dimension to your mail is a very effective way for even small businesses to reach their audiences. Using customized envelopes can also increase the success of your campaign.

2. Send a Map

People like images and other visual elements. One clever way to leverage this fact to your business’s advantage is to send a postcard with a map outlining a path to your location. There is technology available that lets you add a custom map to each piece of mail. This means each person will see their home location in relation to your business’s address. This is one way to make unique direct mail work. The level of personalization will impress people.

3. Encourage a Customer

If you send out direct mail that provides value, it will have a better impact on people and lead to better results. Send magnets to remind people of upcoming appointments or sales. Another great example is a calendar that provides inspiration. People belonging to a gym can lose motivation and stop attending classes or even cancel their membership. Sending a calendar that depicts images of figures losing weight or working out can provide the little push of dedication people may need.

4. Change Appearance of Your Direct Mail Campaign

It’s important not to use the same envelope, colors, fonts, etc. every time you send out a piece of mail. If you don’t make any changes, people will start immediately recognizing mailers  that they have already opened and be less likely to open them again.

5. Humor Goes a Long Way

Maybe you don’t have a large enough budget to do some of the above ideas. Don’t worry, if you are limited, try to be funny. You would be surprised how well humor can help facilitate a relationship between a customer and brand or business. If you send something really funny and attractive, someone could easily hang it up in their home. Think funny quotes or pictures. Once hanging in a home, everyone who enters will see it and become familiar with your business.

Knock Your Next Mail Campaign Out of the Park

Hopefully, you are feeling inspired with these direct mail campaign ideas! The internet is great for marketing, but sometimes nothing beats a real piece of mail. Are you eager for more information? Check out our top four tips for effective advertising!

You are passionate about changing your community — and even the world — through your nonprofit organization. The problem, though, is that your message is getting lost. As a result, your dreams seem so far away from becoming a reality. It doesn’t have to be that way. Here’s a look at why your nonprofit marketing is failing with donors and philanthropists and what you can do about it. Let’s get started!

You Have an Unclear Nonprofit Marketing Message

The community can find out about your organization via many venues. However, you’re the only person who can communicate your organization’s message. This is why it’s critical that your message is understandable. If you have a message that is poorly written or confusing, this might scare off prospective supporters and donors. In addition, you may end up losing credibility in the world of nonprofits. So, be sure that the content of your nonprofit newsletters, taglines, and mission statements are detailed and specific. The content also needs to stand out from that of similar nonprofits. This means you need to communicate what makes your organization different from your competition.

Your Website Is Not Responsive

If your website is outdated, your message is most likely not getting through to donors. Over the past few years, having a responsive website has become increasingly important. Responsive websites are sites that feature engaging design and branding and that are mobile friendly. Research shows that a responsive website has a much higher rate of conversion compared with an obsolete site. Test your website across all of today’s devices, ranging from desktop computers to smartphones and tablets. If your website isn’t showing up properly, revamp it. This step is critical for increasing your engagement with philanthropists and increasing your chances of receiving donations.

You Are Not Consistent or You Lack Balance

If you aren’t making your messages uniform across all your marketing channels, you’ll confuse donors. As a result, they won’t contribute. In fact, if your messages aren’t consistent across your website and social media platforms, you might cause those inside your organization to become confused about your mission. This may negatively impact your marketing efforts long term. In addition, remain balanced in how you communicate your need for donations and your mission. Don’t ask for contributions without also educating your potential donors about your cause.

How We Can Help

We offer high-quality marketing and direct mail services and products to companies both large and small. When it comes to printing letters and envelopes, we take pride in the fact that we don’t print materials that look like junk mail. Instead, we create personalized pieces of mail that receive high response rates. Get in touch with us to find out more about how we can take your nonprofit marketing efforts to the next level. With our help, you’ll secure more donations and achieve both your short and long-term goals.