Did you know that a business’s sales will increase by an average of 2.5 percent for every 2,000 business cards they pass out? It is difficult to imagine another marketing strategy that can compete with that.
That is why business cards are so important. Your card is personal: it conveys information about what your company does, but it also tells a story about what you value.
The information below lays out three reasons why business cards matter. Keep reading for some ideas on how to best promote your business through this simple yet impactful marketing tool.
1. Business Cards Make a First Impression
First impressions are so important in business. A business card can play a vital role in creating a positive, lasting opinion of you and your business.
They are a classic way to lend a sense of credibility and professionalism. On the other hand, if you have a sloppy or cheap business card, whoever you hand it to will assume that about your business as well.
Business cards also are a way to show creativity. Regardless of what goods or services you are marketing, a creative business card is a terrific way to stand out among the competition.
2. Business Cards Help Make Connections
Today, we are inundated with digital messaging, which can be overwhelming and impersonal. Business cards are a way to make a connection that goes beyond a marketing video intended for a wide audience.
And digital marketing and business cards are not mutually exclusive. Think of business cards as a tool to direct people to more information about your services. They can work together with websites and social media to get you connected with more people.
They are also a tangible way for clients to keep track of your information. Expecting people to remember your website or Google it to find information is unprofessional. It also presents an opportunity for them to forget about your business altogether.
Having a physical reminder and reference is a way to make and keep connections. This is especially true for clients who are busy juggling lots of responsibilities.
3. Business Card Is Inexpensive
Business cards are not expensive to produce. In this way, you are getting more “bang for your buck” in terms of advertising. By contrast, billboards, posters, or digital ads are expensive and are not a product that can be passed on from person to person.
Investing in professional business card printing will cost more than cheaply made (and cheap looking) cards. But it is not an exorbitant expense. Investing in professional, creative cards is an economical way to bolster your business.
Learn More About Getting Your Business Card Printed
At i.t.i Direct Mail, we are dedicated to meeting our clients’ specific marketing needs by supplying quality print materials. Our team can also provide you with your letters, envelopes, business cards, and other products specific to your business. Reach out to us today for pricing and to learn more about our business card services.