Did you know that supporters are more likely to donate money to a nonprofit if you make a meaningful connection with them? It’s important to speak directly to your supporters on a regular basis to build that relationship. One way to do that is through direct mail.
With flyers, postcards, brochures, and more, you’ll be sure to get your important message right to your potential donor’s doorstep. Continue reading to learn how you can use direct mail for nonprofits.
What Is Direct Mail?
Direct mail marketing is when you send information about your company or organization to a prospect’s mailbox in the hopes of getting them to patronize or support your business.
Most companies use online marketing for most of their marketing strategies. However, the direct mail printing business continues to thrive in this climate. In fact, 70% of customers believe direct mail is more personal than online ads.
Retaining and Prospecting New Donors
Marketing for nonprofits can be challenging. Often, you’ll need to connect with supporters many times before they decide to donate to your organization. Direct mail can help you not only retain current supporters in your network but also gain new ones.
House File Mail
House file mail is when nonprofits send information to supporters that are currently in their network. This would include volunteers, previous donors, or anyone who has requested information in the past.
Since these people are already interested in your business, the return on investment (ROI) is generally higher than with prospective campaigns. Use this to send updates about your organization. You can also send information about what their donations were used for, uplifting stories, and more.
Prospecting campaigns involve sending direct mail to people who are not in your network and have no established relationship with your organization. In these cases, it’s best to send basic information about your nonprofit.
What do you do? Who do you help? What is your mission? Inform and give them opportunities to help!
Choose the Right Format
With direct mail, there is a multitude of options. Each format communicates something different, so you want to be sure you have the right format for your nonprofit.
Brochures and Catalogs
Brochures and catalogs are great ways to give information to your supporters. They appeal to both senses of touch and sight. Eye-catching graphics and headlines are important here! You also have enough space to put in all the information you need.
Postcards and Invitations
When it comes to fundraising campaigns, sending out customized postcards and invitations is an ideal choice. Personally inviting people with a customized invitation will help you get them through the door!
Handwritten letters and envelopes show an individualized touch when it comes to direct mail. In fact, there are many benefits to sending something handwritten in the mail. Try using handwritten fonts and envelopes to solidify a personal connection with your supporters.
Using Direct Mail for Nonprofits
Sending direct mail for nonprofits is a terrific way to get your organization in front of potential donors. Continuing to update your current and future supporters through customized printed materials will increase the likelihood of building a personal connection and seeing more donations come in.
For more information on how you can begin building your direct mail campaigns, visit our shop for nonprofits today!