Are you one of those people who gets excited to get the mail each day? Clearly, we still are. And there are more people out there like us than you think!
Make your life easier and capitalize on these five creative and effective marketing tips for print media, below.
1. Handwritten Font
No one sends handwritten letters anymore but think back to the days when they did. How excited were you to see a letter addresses to you in the mail? Most of us probably ripped it open right there at the mailbox. That is the power that handwritten envelope fonts have.
To capitalize on this nostalgia and make sure that the print material you spend your hard-earned money on gets seen, consider forgoing the business-letter envelope template for something more organic-feeling.
Our handwritten envelope formats and fonts look just like the real thing, see for yourself!
2. Go for a Marketing Greeting Card
On the same note as above, bills are always the same shape, right? Sometimes the rectangle is a little taller (for the big bills) but otherwise, they usually fit in the classic window envelope.
Stand out from the rest of the mail your consumers get by opting for a different shape envelope, like one that would hold a greeting card. It is even possible to print your message on generic greeting cards, to drive that organic feeling home with your advertising, and get your message read.
3. Send a Newsletter
Tired of the newsletters that you spend hours writing not getting clicks or opens as they get buried in people’s inboxes? Take a break from the inbox and go back to the mailbox – by delivering your newsletters via direct mail!
You can still use free templates to design the newsletter, make them aesthetically pleasing, and even create multiple pages if you’d like. For the most effective marketing, we would suggest printing some sort of coupon in the newsletter, to encourage people to hold on to it longer and eventually read it.
A lot of the latest marketing trends are over-complicated – that is why we believe in print marketing. Sometimes the best solutions are the simplest ones.
4. Postcards
Who does not love getting a postcard from their loved one traveling around the world? And with the past few years being what they were, even a marketing postcard will be a welcome change from what people are used to seeing in their mailbox.
Not only does the format stand out, but so will the shape! And if you want to get really creative/interactive, these are the perfect way to offer your customers mail-in rebate codes.
5. Bumper Stickers
Who does not love a good bumper sticker and a freebie in the mail? By uploading or having our team design a bumper sticker to send your clients, you can make your return on investment back on free advertising.
You will want to make sure your bumper sticker says something car-worthy, while still leaving room for your logo and business name. Need help? We have a design team on staff!
Do not Overcomplicate Things: Print Media is Effective Marketing!
Since the digital revolution, many marketers have abandoned traditional mail. Stand out in your clients’ physical mailbox with the effective marketing print media solutions above and capitalize on what most companies are not doing.
Step up your content delivery with print marketing, today!