Personalization matters now more than ever when it comes to providing a great experience that spurs customer loyalty. This is partly because giving a great experience is as important to consumers as the product or service you offer. When you personalize your marketing initiatives, consumers feel more connected to your company and are more likely to remember you and convert. But how do you personalize an experience like direct mail marketing? Read on to learn about 5 of the best personalized mailing techniques used today.

1. Segment Your Mailing Lists

When it comes to personalized mail, the first step is to segment your audiences. Not all leads or customers are the same, so you do not want to treat them like they are.

Consider differences in demographics, psychographics, and product usage. Create audience groups based on similarities and build a persona for each one.

Then, make sure the mail you send to each group is targeted and adapted appropriately.

 

2. Be Timely

If you are wondering how to improve customer loyalty, timeliness is a key factor. You need a strategy for your mail marketing as 80% of consumers are more likely to purchase from brands that offer relevant experiences.

Mail is most relevant when you send it out to leads and past customers at the right time. So, target leads based on the stage of the customer journey that they are in.

For example, if a customer bought a product, you could send them tips for using it with an upsell strategy.

 

3. Create Personalized Landing Pages

One of the best mail marketing techniques is to mix the physical with the digital by creating personalized URLs that take readers to their personalized landing page.

Tech automation can make creating personalized landing pages simple, and it is hard to resist visiting a customized, personal URL.

 

4. Handwritten Envelopes

When you check your mail, it is way more exciting to get an envelope from a real person. As a result, you can make mail marketing more effective and personalized with handwritten envelopes.

With a handwritten font, your audience is more likely to open your mail and feel like the experience is personal to them.

You can also create your own handwritten fonts to use without writing each letter yourself.

 

5. Use Their Name

A classic among marketing techniques is using your target’s name.

By addressing a lead by name, the envelope is more likely to stand out and encourage them to open it. It also feels special, making it more likely that they will remember your company and what you sent.

You can also use other personal details if they are relevant and do not border on seeming peculiar to the reader.

 

Personalized Mailing Is Key to Success

Personalized mailing contributes to a great experience that people remember, and customers who feel like you went the extra mile to personalize for them are more likely to return.

Use the 5 tips in this article to upgrade your mail campaigns and increase conversions.

If you are looking for more ways to upgrade your mail marketing, check out our direct mail marketing services.