People who receive direct mail spend and purchase 28% more than customers who don’t receive the same mail. Talk about a big reason to use direct marketing methods in your strategy. What are types of direct marketing you can use in your business? Learn more about direct marketing methods you can start using today to directly connect with your clients.

5 Types of Direct Marketing

There are several types of direct marketing available to use in your marketing strategies. Although these are effective, they are often far more complicated or less effective than direct marketing techniques.

 

1. Digital Advertising

Digital advertising combines several different types of online marketing strategies. These forms of direct marketing include:

• Internet marketing: emphasizes search engine optimization (SEO)
• Content marketing: varies from visual to long-form blogs
• Experiential or interactive: focus on personalized customer engagement

Digital advertising generally emphasizes a broader reach than other types of direct marketing. More often than not, it is still less impactful than direct mail.

 

2. Social Media

Social media marketing can easily be used as one of the more effective types of direct marketing. It also requires a lot more work to create the same personal impact of other direct marketing techniques. Social media marketing includes:

• Affiliate marketing: uses other sites to passively endorse your brand
• Influencer marketing: influential people market your brand to their audience

Although these direct marketing methods work, they do not directly connect with an audience the same way direct mail does. Affiliates and influencers put a filter between you and your market, unlike mail with a personalized touch (e.g., printed handwritten font on envelopes).

 

3. SMS (Text Message)

SMS marketing is easily a modern form of the many direct marketing methods around. Unfortunately, even with automated messaging campaigns, this technique is often less successful because messages cannot be personalized. Yet again, this shows how direct mail is often preferable.

 

4. Email

Email is the modern interpretation of classic direct marketing techniques like direct mail. Email uses newsletters like direct mail but often falls short.

Too many people rely on email to make the impact they need for their marketing strategy. Now, people’s inboxes are inundated with spam. People often erase emails before they ever open them. Letters and direct mail do not have to be clicked to be seen.

 

5. Direct Mail

Of all the forms of direct marketing available to you, direct mail is still the most effective option. Of course, you can always implement other types of direct marketing, but you cannot neglect the tried and true impact of direct mail.

Using direct mail, you have a lot of options to consider using.

• Flyers, brochures, newsletters
• Letter printing
• Postcards
• Snap packs

If you are looking to increase the impact of your marketing strategy, consider using direct mail today.

Where to Go for Direct Mail Services

Now that you know the benefits of implementing direct mail over the other types of direct marketing, you need to find a company that offers personal, friendly service. Look no further than iti direct mail for your printing needs.