There are over 1.54 million charitable organizations in the United States – that means there is a lot of charity marketing going on!

So how do you make your charity stand out? What is the most effective marketing strategy?

Read on to learn more!

 

Start With the End in Mind

You may have heard this many times before, but not really understood what it means. When this is said, especially in terms of marketing, you need to think about where you want to be.

To do that, you have to set goals. For instance, think about:

• • How many people do you want to attend a certain event
  • How much money do you want to have raised by X date
  • How many sponsors do you expect to have by the end of the year

With these questions, you can set the right goals.

 

Make It Personal

One of the best things about charity marketing is that if you make it personal, it hits home for a lot more people.

For instance, if someone has been affected by cancer, they are more likely to donate to a charity that raises money for cancer research. If someone lost someone due to drunk driving, they are more likely to do something with a charity that has to do with preventing drunk driving.

With that in mind, making it personal is important. But how?

 

Send Direct Mail for Nonprofits

One of the best ways to make it personal is to send mail directly to a person…and not email, we’re talking about direct postcard mail.

When you do this, consider custom postcard printing to really speak to the person you are addressing. By making it more custom, it will not look like junk mail. That way, the receiver will read the mail rather than tossing it in the trash right away.

Even better, take it a step further and use a printing service that offers handwritten font printing services. This personalizes the marketing efforts further.

 

Buy In Bulk

By buying in bulk, we mean making purchases in bulk rather than a few things at a time. You can save your organization a lot of money in this way, so it is a more economical marketing tactic.

This goes for everything such as:

• • Branded merchandise for events
  • Promotional items
  • Marketing flyers, postcards, print-offs, etc.
  • Business cards
  • Pamphlets

Everything should be bought in bulk. If you are a charitable organization, you most likely won’t be giving up on your why anytime soon, which means these marketing materials will be usable forever.

 

Charity Marketing: Do It Right

When it comes to charity marketing, you want to do it right. And the best way to do that is to make it effective and personal by setting the right goals.

If you are ready to get the most personable direct mail to send to people to raise money, then contact us at i.t.i.! We specialize in specialized printing to get you the results you want!