Can you believe that over 425 million pieces of mail were processed each day by the USPS in 2021?
That’s a significant amount of potential competition if you want to have a successful mail marketing campaign. The good news is that there are ways you can stand out from the crowd.
Are you wondering how it’s possible? Keep reading to learn all about the 3 personalizedmarketing tips that will ensure a repeat customer.
1. Handwritten Font
While it’s not realistic to write out the address of everyone on your mail marketing list, it’s still possible to add a handwritten touch. This is done by using one or more handwritten fonts on the outside of the envelope.
Depending on what you’re looking to accomplish, you can also use these fonts on the marketing materials within. There’s no denying that handwritten direct mail campaigns have a much higher success rate because it looks like something that was created for the recipient rather than a piece of junk mail.
2. Add the Recipient’s Name
Another way you can engage in personalized printing is by including the name of the recipient. Sometimes this is not possible because the home could be occupied by tenants instead of the owner. However, it’s better to include a possible name that also says something to the effect of “or current resident.”
That way, the recipient knows there was extra effort put into this print marketing. You could even add the choice of updating the name so that your future mail gets it right.
3. Targeted Advertising
Instead of throwing everything at the wall and seeing what sticks, you can have more effective advertising campaigns when you tailor your printed material to the recipient’s interests.
While this may not be possible at first, you can always gather data over time. From seeing what they’ve bought from you in the past to sending them a questionnaire about their interests, there are plenty of ways you can ensure your marketing is personalized.
It’s a good idea to get inside the head of a customer and think about what they’re spending habits are like. If they just bought a new pair of shoes from you, then they may not want to see a catalog of shoes until at least a few months have gone by. Instead, you can use mail marketing to advertise accessories that match the shoes.
Are You Ready to Attract a Repeat Customer?
Now that you’ve learned about the 3 personalized marketing tips that will ensure a repeat customer, you can increase the bond you have with your audience. There’s nothing like having loyal customers who will put their trust in your brand for many years to come.
We offer premier direct mail and marketing services. Instead of blending in with the constant flood of junk mail out there, we go above and beyond to ensure that your marketing efforts are unique and personalized.
Feel free to contact us with questions or to get custom quotes. We look forward to collaborating with you.