You need to spread the word about your goods and services, but how can you do this effectively? Sometimes, figuring out which concepts will work best for your brand is confusing. Today, business owners are fortunate to have options.

Once digital marketing entered the room, there became a plethora of options for business promotion. However, the obvious choice of running Facebook or Google Ads may conceal some of the more creative marketing strategies.

It is essential to introduce various marketing strategies for your business in a world with fierce competition among startups. Plus, there’s a never-ending marketing hustle as entrepreneurs try to make their mark.

Let’s look at three unique approaches to promote your business, increase ROI, and attract new audiences.

 

Kickstart Your Business Promotion

Despite what people may think, there are still innovative ways to market your business using printed marketing materials. Machinery has changed allowing for more creativity.

Work alongside your printer to create custom colorful posters, tradeshow graphics, and vehicle decals. You can be as creative as you wish.

Plan for events and give yourself enough time to develop concepts. Check with the printer to see how much time is needed to perfect and print your order.

 

1. Take it to the Street

Promote your business by going to the places where your target demographic will most likely see your advertisements.

Most people have left concerts and met someone handing out promotional materials. Usually, it’s for a club or after-party.

In today’s version of street marketing, business promoters have gotten more creative. Eye-catching billboards continue to capture the audience’s attention. It’s an opportunity to get your brand in front of thousands of people. Once you have their attention, deploy your street teams to hand out your business cards and promotional flyers. As all business owners know, more attention leads to more sales for your business.

 

2. Host a Social Media Photo Contest

Social media photo contests for promoting your business are another fun way to gain exposure for your business. Print posters, yard signs, or stickers promoting your business and display the materials throughout your city or certain areas. This will allow you to take advantage of the benefits of both print and digital marketing space!

Host a drawing and give away branded merchandise or gift cards. Have your social followers take pictures in front of the items, post them to social media, and tag your company with a unique Instagram hashtag.

 

3. Support Local Events

Supporting local events is still how to promote your business. Buy a sponsor’s booth and incorporate vinyl banners and retractable displays to market your brand.

Host games and give away branded promotional materials. Continue to promote your business by incorporating a street team to get out in the crowd and steer attendees to your booth.

 

Share Your Promotions on Social Media

The best part of business promotion material is that it’s sharable on social media. All promotional items for business, from cards to yard signs, can get digitally imaged and uploaded to social sites.

Don’t forget to include your social handles. Make sure you video record all promotional events to create fresh marketing material for online audiences.

Are you ready to get started? Check out our blog for marketing ideas or give us a call at 866-558-6365 to discuss your plans.