There are more than 31 million small businesses in the United States today, highlighting the high level of competition that companies face across different markets. Effective marketing strategies allow businesses to stand out from the crowd and position themselves in view of the customer. However, many marketing strategies come at a cost.
The good news is that there are also many effective yet inexpensive marketing ideas that businesses, both big and small, can use to grow their brand, attract new customers, and drive sales. In this blog post, we will highlight 4 marketing ideas that won’t break the bank.
Let’s get started with our guide to cheap marketing strategies that really work.
1. Direct Mail Marketing
Direct mail marketing works by delivering marketing to a prospect’s mailbox. Examples of direct mail marketing material include:
- Newsletters
- Letters
- Postcards
- Flyers
- Brochures
Along with being an inexpensive method of marketing, there is a tactile value that comes with physical mail. Direct mail boasts strong response rates, allows personal and targeted messaging, and supports easy-to-measure performance. With increased businesses focusing on digital marketing methods, there is far less competition in the mailbox.
2. Quality Blog Writing
A good-quality blog section on a website helps to establish a business as an authority within their industry, which builds trust and confidence among the public. Blogs are also great for search engine optimization, which is key to driving online users to a business’s website.
Blogs also contribute to social media efforts, encourage engagement, differentiate a business from its competition, and reinforce brand image.
3. Create a Google Business Profile
A Google Business Profile allows a business to take charge of the way it appears on Google Search and Maps. Best of all, it’s completely free to create a profile. Google is not the only search engine, but it is by far the most popular in the United States.
It allows businesses to appear in Google Local Pack and Maps, which makes it more visible to people who are making relevant online searches. If you haven’t yet created your Google Business Profile, now is the time to do so!
4. Engage on Social Media
Almost three-quarters (72%) of the American public use some form of social media. Social media helps businesses to increase their market reach, attract customers, build loyalty, and develop their brand.
With engaging content, an authentic tone, strategic use of hashtags, and visual assets, businesses can use their various social media accounts to create and drive interest in their products and services online.
Inexpensive Marketing Ideas for Your Business
Marketing doesn’t have to be expensive to be effective. The above information highlights this fact. Inexpensive marketing ideas can make a massive impact on a business’s visibility and success.
Here at Direct Mail Services, we offer a straightforward approach to direct mail services and marketing services. We create effective & personalized mail pieces that receive a high rate of response. Click here to get started!