Category: Direct Mail

A mortgage is a major part of many people’s financial lives. When your company has a way to make people’s mortgages easier to deal with, it’s important that you let them know the benefits of starting a business relationship with you! One of the most efficient ways to communicate with your potential clients is to initiate contact directly via a physical letter mailed to their place of residence. But, just because your letter automatically dodges being put into the trash right away, doesn’t mean they’re going to read it. Here are some ways that iti Direct Mail can help you to avoid your customers’ real life ‘junk mail folder,’ also known as the garbage can.

People Judge Books by Their Covers

The adage says not to judge a book by its cover, but people do it all the time. The same goes for mortgage direct mail marketing ( https://www.letterprinting.net/store/pc/Mortgage-Insurance-Direct-Mail-Marketing-d57.htm ). When people find letters in their mailbox that look generic, impersonal and unrelated to their interests, they rarely bother to open them before relegating it to the Circular File (again, the dreaded garbage can). At iti Direct Mail, we know that before your potential client even begins to read your message, their attention needs to be caught in a positive and engaging way. We have devoted a considerable amount of time to learning what grabs customers’ attention and makes them want to read more.

Direct Mail

People instinctively know when the letter they have received is identical to letters sent to hundreds of their neighbors. They know that people who send this mail don’t have their individual needs in mind, and they’re certainly not about to trust them with something as sensitive as a mortgage. iti Direct Mail knows the importance of personalization beyond just knowing your customer’s name. We can personalize everything about your message, from stationary to background images to the font used on the envelope or postcard. We won’t let your message be mistaken for mass advertising.

The Smallest Details Count

So, how does iti Direct Mail send your message to a large number of potential clients without losing the personal touch? We start with quality materials. Beautiful postcards and colorful printed envelopes let people know that they are worth using quality materials, not cheap bulk stock, to advertise their products and services to. We choose fonts that resemble handwriting too. In fact, we can convert your own handwriting into a font for you! We tailor the images on our mailing to match a customer’s interests, and can even add custom Post-It notes to your mail. Customers notice the small details, so we make sure they’re worth noticing.

Let Us Open Doors for You

When it comes to mortgages, you know what works. At iti Direct Mail, we are the best at getting people to listen to your mortgage expertise! Our job is not only to get your mail into your customers’ hands, but to get your message into their minds and your influence into their mortgage decisions. Check out our products and services and see what we can do for you!

Direct mail fundraising is all about helping non-profit organizations get the money they need so they can help the people who need it.  For this to happen there needs to be a connection between the donor and the recipients.

If you are using direct mail fundraising, here are some tips that may help you have an even greater successful campaign.

Tips for Direct Mail Fundraising Success

1. Ask Readers to Give Money to Help: People give money to help other people; they don’t give money to build things. Make sure your direct mail links these two groups together so the donors know exactly whom they’re helping.

2. Be Specific: When donors give money, they want to know whom their money is going to, and it’s up to you to make sure they know this.

3. Allow Donors to Identify with Whom They’re Helping: Your request for money needs to create an emotional connection between recipients and donors. Let them know who benefited from last year’s donations, and what you intend to do this year with the money you receive from the campaign.

4. Tell a Story: Everyone loves a “based on actual events” story. So when you’re planning your marketing material, remove all the bureaucracy and focus on your cause and effect. Speak with volunteers or program staff and listen to their frontline stories, then use them in your direct mail fundraising materials.

5. Give Donor’s a Choice: Allow them to choose how and what to give. For example, give them the option of a money donation, or to buy a gift with the money with all or part of the proceeds going to the recipients of your non-profit organization. Give donor’s an option to pay online, or attend an event in person and donate.

6. Use Deadline’s when you Can: Giving would-be donor’s a deadline is a great way to engage action, because it defers procrastination. Sprinkle the deadline throughout your direct marketing campaign – but don’t be pushy. People don’t like to feel as though they’re being forced to do something.

7. Measure and Test Your Direct Mail Fundraising Efforts: Measure what type of mailings are successful over others, such as survey type mailings compared to straight fundraising, as we have discussed here. As well, you need to test your letters on a certain number of prospects that you randomly select from a list. If it turns out to be profitable with one group, it will probably be successful with a larger group. You don’t want to put all your efforts into one mailing.

8. Use Your Direct Mail Fundraising Campaign to Inform: You can effectively inform existing donors about news and events as you engage new donors too. Make sure your marketing campaign is broad enough to target both groups.

At iti Direct Mail, our focus is on quality and affordability. We know how important your direct mail fundraising campaign is to your organization and those you serve. We are your one-stop shop and allow you to complete your marketing campaign from one location. To find out how we can plan, design, print and produce your material for you, check out our services on our website and contact us.