Category: Direct Mail

People may not like all the advertising that they are privy to each day, including direct mail, but there is no doubt that it serves a purpose. Without advertising, how would people know about the new products and services that are available?

In today’s market, with the speed at which things change and new opportunities become available, if people don’t keep up, they will miss out. Direct mail marketing is an excellent way of getting your name on people’s minds. Mortgage direct mail marketing performs such a service because people don’t always know all the options available to them, especially with mortgages.

Challenges

The challenge with direct mail marketing is that you cannot always guarantee that the mail will be opened. When there is too much of it, the recipient barely glances at it before sending it into the recycle bin. How can you make sure your letter will be read? There are some new top trends in mortgage direct mail marketing that are definitely improving the eyes-to-letter ratio.

People love mail

Junk mail aside, people do love to get mail. Making your mail look more like a personal letter than a flyer is a big factor in having attention given to your mail
. Unaddressed mail, or mail addressed “to the Occupant” is not very personal and shows that no care at all went into the mailing. It’s not surprising that those end up in the trash. But a letter that is addressed to a specific person at a house on a topic that is currently relevant to them is something that will be noticed. Direct mail marketing campaigns should have a target audience who will be interested in the mortgage information you are sending.

Make it personal

Part of the trend towards making the mail look personal is to pay attention to the small details. Handwritten fonts that are printed in a color of ink, that is not black, make the letter warm and friendly and are more likely to be noticed and opened. Build curiosity and people will not be able to throw the letter away unopened. Don’t forget to use a real postage stamp. An electronic pass through the stamp machine might be a time saver, but that’s what makes it impersonal.

Or make it official

On the other hand, an opposite trend that gets noticed is the snap pack. These are not warm and friendly, but they do cause people to want to attend to them. This is because they look official. The snap packs are the single sheets of paper that are folded in half and perforated along the edges. No one throws those away unopened. They look important. They might have a check in them.

Try postcards

Finally, another great trend that is working well for direct mail is to use picture postcards. Postcards are attractive; they have a nice picture, or a joke on the front, and they are kept for that reason. They are great for putting out a quick attention-grabbing message.
If you are looking for new ways to get your mortgage direct mail marketing information into the hands of your customers, look at what direct mail can do for you these days.  Check out iti Direct Mail at itidirectmail.com for more information on these specialized mortgage marketing services.

Direct mail marketing can greatly boost the success rate of your marketing campaign, but with many organizations sending out thousands of pieces of direct mail every day, it can be hard for you to stand out, especially as a small business. Not only that, but it’s hard to get people to even look at your marketing piece, due to the fact they are receiving so many of them from many different sources every day. How do you make people stop and read your specific piece? Follow these top five direct mail marketing tips to get your campaign noticed.

Make it eye-catching

If you’re sending out a postcard, a brochure or even something inside of an envelope, the first thing your recipient sees needs to be eye-catching. People receive these types of mail items every day, and are used to just tossing them in the trash without even blinking an eye. In order for someone to stop and pay attention to what you’re saying, you need to add detail. Use color and font that pops. You don’t want anything too loud, but you want to include something that is going to make an impact. The correct use of photos can also make all the difference in grabbing a reader’s attention. For example, if you work for a small animal shelter, include a picture of cute animal, or an animal in a cage waiting for his forever home. You need to appeal to the interest and emotion of your recipient.

Introduce a call-to-action

More often than not; readers want to be told what they need to do. Too much information that beats around the bush can become confusing for a reader and they will quickly lose interest. If you want the recipient to donate, put that on the front. You want to tell them right away what you are looking for.

Tell a story

Again, you need to appeal to a reader’s emotions. By telling a story and making it interesting you will more likely be able to get a response. A recipient will be able to become more emotionally involved if there is some kind of back-story that appeals to them. If you don’t have a story, then provide testimonials. Whether they are testimonials from people your organization has helped or testimonials about how great your business is, this will help your reader become invested.

Keep it short

No one has time to read through paragraphs of copy. People want to skim through a sentence or two of information and be able to understand exactly what it is that you are asking for. Too much copy will only drive a reader away. Keep it short and simple and you will be successful.

Use a direct mail company

Many organizations have the option of sending out mail themselves which can sometimes lead to complications. If you want your direct mail campaign to be successful, hire a direct mail company that will be able to customize and mail all of your pieces for you in a timely manner.

For your direct mail marketing campaign needs, or for help with your direct mailing, contact us at iti Direct Mail today.

You put a lot of money into that mailer. Not just money went into it; there was also the time and resources. So how can you be sure that you will get back what you paid for it? If you are convinced that most of what you send out just ends up in the trash, then you need to try something new. Send out mailers that people want to open. Send them something that catches their attention. One thing that makes people curious is a snap pack mailer. You can increase your marketing return on investment using a snap pack mailer because it’s impossible to see one without wanting to open it.

What they are

A snap pack mailer is a pressure-sealed envelope-free mailer that is perforated on three sides. The receiver has to tear off three sides of the envelope to open it. We have a snap pack printing service that creates direct mail pieces that can get you great results on your ROI.

Why do they work?

The snap pack mailer looks official, so it seems as though whatever is inside is official, important or urgent. They are often used by businesses and payroll, so they remind people of their pay checks. People think there is something valuable inside, like a check. Plus, the idea of tearing the perforations is just so tempting, especially when the envelope is just sitting there in front of you. They work because people can’t throw them away without opening. It’s against human conditioning.

They are personalized to list the recipient’s name, address and other personal facts. This is another reason why they work. Speaking directly to the individual appeals to the individual, and this brings a high response rate. We at iti Direct Mail understand how to make this work to your advantage, working with you to make the most out of the variable data that you have.

What can they be used for?

They work well with direct mail marketing, but they can also be used for corporate purposes, such as accounting reports to clients, and have other administrative uses. They look official as direct mail marketing, because they do have many official uses. They can also be used for donations requests, because they have two distinct parts, in which one can be a mail-in return form.

The snap pack mailers come in three sizes from iti Direct Mail. They can usually be found in 8.5×11 size, or 8.5×14 size, but here they come in postcard size as well, 4×6. The postcard on the bottom can be conveniently torn off and mailed back to you.

There are a lot of ways that the snap pack mailers will work to increase your ROI. They will get opened and that is the most important thing. They can work for you because they can be tailored to be exactly what you want them to be. Our staff is here to help you make sure that you get exactly the mailer that you need. Contact us today and discover what we at iti Direct Mail can do for you.